19 Jun 2025
Marketing
Georgia Heron
What Is A Target Audience?
Before you launch your next campaign, ask yourself this: Who are you really trying to reach and get the attention of? Your target audience is...
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23 May 2025
Bridgette Ali|12 min
DIY vs. Professional Website Design: Which Is Right for You?
Websites that look good, are easy to navigate, and accessible to all users thrive in the digital landscape. And in this day and age, it’s...
16 May 2025
Marketing
Navigating Australia’s Privacy Principles in Digital Marketing
With an increasing focus on data privacy across all industries, it’s natural to worry whether your Google, Meta and LinkedIn tracking tools are at risk...
28 Apr 2025
Marketing
10 Google Shopping Optimisation Tips
With Google Shopping Ads, you can place your products directly in front of high-intent shoppers. Unlike traditional text ads, Google Shopping campaigns showcase your items...
14 Apr 2025
Marketing
The Importance of a Brand Strategy
A solid brand strategy is the foundation for long-term business success, shaping how your company is perceived and remembered. It defines your purpose, aligns your...
11 Apr 2025
Marketing
Generative Engine Optimisation: The New Wave of Search Engine Marketing?
To drive traffic in this new era of AI, marketers need to incorporate Generative Engine Optimisation (GEO) into their digital marketing strategy. When GEO is...
9 Apr 2025
Analytics
Guide To Google Analytics AI Traffic Tracking & Reporting
GA4 offers valuable insights into user behaviour, referral sources, and conversion patterns that weren't available in the previous Universal Analytics tool. By studying Google Analytics...
2 Apr 2025
Marketing
Combining Google Analytics & Gemini for Better Marketing Campaigns
To outperform your competitors, you need a strategy that accounts for current trends and hits your audience's emotions. Analysing countless datasets and conducting extensive research...
5 Mar 2025
Marketing
How to Measure the Effectiveness of a Digital Marketing Campaign
Without proper tracking and analysis of campaign data, businesses are wasting their marketing budget, time and effort on campaigns that fail to deliver any result....
24 Feb 2025
HubSpot's First Australian Data Centre: What It Means for Aussie Businesses
As of this February, businesses across the country can experience faster performance, improved data security, and enhanced compliance with local regulations. This new development ensures...
18 Feb 2025
Marketing
How to Track and Measure SEO Performance
A successful SEO campaign is the result of both implementation strategies and tracking SEO performance to ensure your efforts aren't going to waste. Meaning that,...
13 Feb 2025
Marketing
The Digital Revolution of OOH Advertising
Out-of-home (OOH) advertising has stood the test of time and persisted through decades of marketing innovations as an irreplaceable medium for ad placement. Today, OOH...
6 Feb 2025
Marketing
What Would Happen If Australia Implemented a TikTok Ban?
Over a 15-hour rollercoaster period, the world watched as TikTok was banned and then reinstated in the US. Though the ban was only in place...
3 Feb 2025
Marketing
A Complete Guide to Local SEO Brisbane
Brisbane is a thriving city for both small local businesses and large corporations. But the competition here is fierce. You need a strong digital presence...
21 Jan 2025
Marketing
Top Social Media Marketing Platforms in 2025
Which social media marketing platforms should you allocate your budget to in 2025? The answer depends on the type of customers you're looking for and...
12 Jan 2025
Marketing
What Is Programmatic Advertising & How Does It Work?
Programmatic advertising leverages audience data and insights, precision-targeting your ideal customers to increase conversion rate. But, how does it work? And how can you utilise...
11 Dec 2024
Analytics
Google Introduces First-Party Data Solution For Analytics Users
Looking for a better way to turn your first-party data into campaign optimisations? Well, you’re in luck. Google Analytics’ new feature, Customer Match, allows you...
6 Dec 2024
MarTech
HubSpot vs Zoho CRM: Choosing the Best CRM Software for Your Business
Looking for customer relationship management (CRM) software to streamline processes, enhance operational efficiencies, and improve your data tracking and reporting? HubSpot and Zoho offer a...
6 Dec 2024
Marketing
5 Changes To Make For Your 2025 SEO Game Plan
2024 has been an interesting year for SEO. Unpredictable algorithm updates and the launch of SearchGPT and other AI search engines have left SEO experts...
29 Nov 2024
MarTech
HubSpot’s Breeze AI Enhancing Marketing & Sales Automation
In September, HubSpot officially introduced Breeze at their annual conference, Inbound 24. Speakers mentioned that HubSpot had been working on combining all its AI tools...
25 Nov 2024
Marketing
SearchGPT’s Impact on SEO - Can it Beat Google?
Is OpenAI’s SearchGPT going to take over Google as the people's search engine of choice? In October this year, Google's search dominance stood at a...
5 Nov 2024
Marketing
How SearchGPT Will Change the Advertising Game
With the release of OpenAI’s SearchGPT, the world of digital marketing is about to experience some exciting new changes in the advertising sphere. To help,...
11 Oct 2024
Analytics
Google Analytics 4 Benchmarking Reports - Enhancing Data-Driven Decisions
Google has released a new benchmarking feature that will allow businesses to further analyse their metrics against competition. This feature, while not globally available yet,...
4 Oct 2024
MarTech
Top HubSpot Marketing Automation Features
Want to streamline processes, create personalised content, improve overall efficiency, and increase lead conversion? HubSpot marketing automation helps you do all of the above. As...
15 Jul 2024
Marketing
How to Avoid Apple Service Fees When Boosting Meta Advertising Posts
Recently, Apple introduced a new 30% service fee on in-app transactions, including those for boosting Meta posts and advertisements. The fee is a result of...
27 Jun 2024
Marketing
The State of Brisbane Digital Marketing Agencies in 2024
In the last few years, the complexity for all marketers has only increased. A pandemic, new trends and platforms, and the rapid rise of AI...
14 Jun 2024
Analytics
How to Optimise Your Google Tag Manager Performance for Faster Site Speed
Managing website tags and tracking codes can be a headache, especially when you're dealing with various marketing platforms like Google Ads. But that’s where Google...
30 May 2024
Marketing
The Key Steps to a Successful Site Migration
It’s important to remember amidst the excitement and opportunities that a new site brings, site migrations are a complex process - and it’s crucial to...
3 Apr 2024
Analytics
Universal Analytics Data Storage - Preparing for the Sunset July 2024
As we approach the sunset of Universal Analytics Data, we discuss the path ahead and the options available for businesses wanting to secure their historical...
12 Mar 2024
Marketing
Programmatic Ads vs Google Display Ads
So why compare Programmatic ads vs Google Display Ads? Well as AI becomes more prevalent in Google Display Network, there will be more opportunities to...
29 Feb 2024
Marketing
Bing Ads, When and Who Should Use Them?
Microsoft Advertising, often overshadowed in the past, is now emerging as a highly-effective search marketing platform for maximising your advertising campaigns' returns.
30 Jan 2024
MarTech
Headless CMS: A Game-Changer for Organisations and SEO
In the ever-evolving landscape of digital marketing, the adoption of headless CMS platforms has emerged as a transformative solution, providing organisations and SEOs with unprecedented...
19 Jan 2024
Marketing
Navigating the World of AI Detection
In our digital world, pinpointing AI generated text is key to help ensure search engine algorithms don't penalise the content or domain. This blog delves...
22 Dec 2023
AnalyticsMarTech
Offline Revenue Attribution - Bridging the Offline-Online Data Gap
Understanding and justifying your funding sources is paramount in creating the most effective marketing efforts. In this blog, we’ll delve deeper into the revenue attribution,...
21 Dec 2023
Marketing
Maximising Performance with Advanced Shopping Campaigns: A New Frontier in Digital Marketing
Success within digital advertising requires an ability to adapt, paired with a continuous implementation of new strategies to outpace competition. Meta's launch of Advantage+ Shopping...
28 Nov 2023
Analytics
The Benefits of Server-Side GTM
In the ever changing world of digital marketing, data and precision is crucial. In this world, there has been a significant leap forward in the...
21 Nov 2023
MarTech
GitHub AI and the Future of Development
Since launched in March 2023, GitHub’s AI powered Copilot has transformed the life of numerous programmers and development focused agencies, offering innovative solutions that have...
10 Nov 2023
AnalyticsMarketingMarTech
Top CRM’s to Enhance Your Customer Sales Strategy for 2024
Increasingly, businesses are transitioning to a decoupled architecture, with a cloud-based CRM system at the forefront of this shift. Delve into how a unified CRM...
4 Oct 2023
AnalyticsMarTech
Orbiting the Future: Why BFJ Adopted Headless WordPress Before NASA
More and more companies are switching over to a decoupled architecture and having WordPress as their primary CMS option. Read what motivated NASA to transition...
25 Sep 2023
Marketing
Understanding Facebook Ad Policy: Safeguard Your Brand and Investments
Navigate the complexities of Facebook's ad policy with confidence: Learn essential security measures, common mistakes to avoid, and how BFJ Digital's expertise can save your...
4 Sep 2023
Attention Queensland Businesses: Don't Miss This Grant Opportunity. $10k-20k available from September 6
The grant can be worth $10,000-$20,000 and is designed to assist small business enhance efficiency and productivity in: Future planning, Specialised and automated software, Planning...
17 Aug 2023
MarTech
Headless WordPress: Blazingly Fast Websites with the Most Popular CMS in the World
Headless WordPress separates the front-end presentation from the back-end content management and delivery systems, resulting in blazingly fast, scalable and high performative websites. A powerful...
15 Aug 2023
Marketing
Enhancing Digital Marketing Strategies with Phone Tracking: A Complete Guide
In this blog post, we will explore the purpose and process of phone tracking, its benefits, and how it can significantly augment your digital marketing...
8 Aug 2023
Analytics
Navigating the Cookie-Less Advertising Landscape: A Guide to Marketing Attribution in a Post-Cookie World
In 2020, Google announced its plan to deprecate third-party cookies by the end of 2021 (now postponed to 2024), followed by Apple's decision to limit...
3 Jun 2023
AnalyticsMarketing
Using programmatic advertising to reach niche audiences
Programmatic Advertising (Prog) seems to be high on every marketing nerd’s agenda at the moment. One of the problems with this is that most people...
2 Jun 2023
AnalyticsMarketingMarTech
The rise of voice search and AI
As today’s digital landscape continues to evolve, businesses need to keep up with the latest trends and technologies to remain competitive. One area that has...
1 Jun 2023
MarTech
How Emerging Technologies Will Transform the Ecommerce Industry
The ecommerce industry has been growing rapidly in recent years, 13% annually in Australia; and with the continued development of new and emerging technologies, it...
30 May 2023
Analytics
Data Protection and Privacy - 12 Ways to Protect User Data
As more and more businesses in Australia rely on digital marketing to reach their customers, it's becoming increasingly important to prioritise data protection and user...
29 May 2023
Marketing
The Benefits of Programmatic Advertising How It Can Boost Your ROI
How programmatic advertising can help businesses save money, reach a wider audience, and target more effectively, leading to increased return on investment.
29 May 2023
Marketing
The Future of Video Marketing
Artificial intelligence (AI) and virtual reality (VR) are two emerging technologies that are transforming the way we create and distribute video content.
2 Feb 2023
MarketingMarTech
How Your Website Is Costing You Money
When marketing your business, your ads are only half the battle when it comes time for you to pay for a click in an auction....
2 Feb 2023
Marketing
Video Ad Placements Continue to Evolve
Our appetite for video isn’t slowing down any time soon. Video is ubiquitous to the online experience and for marketers, this makes it an incredibly...
2 Feb 2023
Marketing
The immense opportunities of programmatic advertising
With the growth of Ecommerce (online shopping) during and after the Pandemic, the global digital advertising landscape has become more saturated and much more competitive...
2 Feb 2023
Marketing
Content marketing trends, 2022
Content consumption trends in 2022 were driven in no small part by how we are collectively navigating life in a post-pandemic world.
2 Feb 2023
AnalyticsMarTech
Email marketing and the power of first party data
Email marketing is not dead. In fact in 2022 email was the top distribution channel for Australian media planners, ahead of paid social and search...
31 Jan 2023
Marketing
Why your business should be making YouTube shorts
In our changing times, the consumption needs of internet users are also evolving. People want to consume more content in less time. YouTube Shorts is...
9 Dec 2022
Marketing
Case Study: Fix Dental: Increasing Organic Performance For A Multi-Location Business Expansion
Fix Dental has been a long-running client of BFJ Digital since 2017. As a Dental Clinic based in Mount Gravatt, their goal has been to...
21 Jul 2022
AnalyticsMarketing
How to improve the accuracy of Meta Pixel using capi
The accuracy and power of tracking via the Facebook pixel has been diminishing since the iOS 14 privacy features were introduced, along with the certain...
8 Jun 2022
Analytics
Why use BigQuery for your GA4?
With the movement to GA4, Google has offered the linking of your GA Property to BigQuery for free now. Previously this feature was only available...
8 Jun 2022
MarTech
Shopify vs Wordpress, which Ecommerce CMS wins?
Shopify vs Wordpress is a common question we get asked almost weekly. Being agnostic to systems we have no reason to support 1 more than...
8 Jun 2022
AnalyticsMarTech
The best ways to use a CDP to improve your advertising.
A Customer Data Platform is the latest standard for your marketing tech stack. Specifically built to utilise marketing data, a good CDP helps aggregate all...
8 Jun 2022
Marketing
3 Tips to Maximise Local SEO
Whether you have a single business location or multiple, a Local SEO strategy is key to help bring awareness to your brand, your services, and...
8 Jun 2022
Marketing
What is content marketing?
Marketing guru Seth Godin tells us what we're selling when we're using content marketing. "We sell feelings, status, and connection, not tasks or stuff." Seth...
8 Jun 2022
Marketing
TikTok Insights explained
TikTok Insights is a new tool to help businesses and advertisers find out more about the TikTok community’s behaviour, their interests and how they connect...
8 Jun 2022
Marketing
Video Changes the Game
Despite 81% of internet traffic being video content, most businesses don’t understand its value, don’t do it properly or don’t do it at all. Like...
6 Jun 2022
Analytics
Digital Maturity, What Is It?
For CMO's looking to keep up with the demands of digital marketing 1 thing is clear -it's a fast moving and complicated process to explain...
9 May 2022
Marketing
The Best Ads and Marketing Agency in Brisbane: Don’t Compromise on Your Advertising!
Your business is ready to grow, you have the best service and your products are all fully stocked. Your staff are highly trained, motivated, and...
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