Industry Insights

AI has been changing the way advertisers operate, particularly in Google Ads management. As one of the most widely used advertising platforms in the world, Google Ads implemented AI very early in their platform.  

Looking for a better way to turn your first-party data into campaign optimisations?

Well, you’re in luck.

Google Analytics’ new feature, Customer Match, allows you to do just that. Currently, it is in the beta phase allowing users to utilise their first-party data to target more specific audiences with more chances of conversion instead of relying on third-party cookies. With the Google Analytics Customer Match, your addressable audience increases with features like smart bidding, even when third-party cookies are unavailable.

2024 has been an interesting year for SEO. Unpredictable algorithm updates and the launch of SearchGPT and other AI search engines have left SEO experts wondering about the future of SEO. With 2025 approaching soon, now is the best time to improve your SEO game plan and stay ahead of your competitors. But what SEO trends should you focus on?

If you take your marketing and sales seriously, start enabling your team with HubSpot.

Looking for customer relationship management (CRM) software to streamline processes, enhance operational efficiencies, and improve your data tracking and reporting?

HubSpot and Zoho offer a comprehensive range of features and pricing options, making them the top picks for businesses. 

Which leads us to the following question: how do you choose between the two?

Ultimately, the answer should revolve around what’s best for your business. Let’s explore this together.

In September, HubSpot officially introduced Breeze at their annual conference, Inbound 24. Speakers mentioned that HubSpot had been working on combining all its AI tools into one centralised AI solution, now called Breeze. But how does Breeze benefit your business?

Is OpenAI’s SearchGPT going to take over Google as the people's search engine of choice? In October this year, Google's search dominance stood at a whopping 89.34%. But just one day after OpenAI announced SearchGPT, Google's share price plummeted by 3.1%.

With the release of OpenAI’s SearchGPT, the world of digital marketing is about to experience some exciting new changes in the advertising sphere. To help, we’ve provided an initial overview of what’s happening. So watch this space, we’ll be updating our clients, blog and socials with updates. 

Google has released a new benchmarking feature that will allow businesses to further analyse their metrics against competition. This feature, while not globally available yet, has been reported to be added into to select GA4 properties.

Want to streamline processes, create personalised content, improve overall efficiency, and increase lead conversion? HubSpot marketing automation helps you do all of the above. As one of the biggest names and most powerful tools in digital marketing, HubSpot offers comprehensive marketing automation designed to simplify and enhance the marketing efforts of organisations big and small. 

Recently, Apple introduced a new 30% service fee on in-app transactions, including those for boosting Meta posts and advertisements. The fee is a result of Apple’s App Store Review Guidelines update earlier this year and is set to roll out globally this month. 

In the last few years, the complexity for all marketers has only increased. A pandemic, new trends and platforms, and the rapid rise of AI have seen the digital marketing landscape as we know shift towards a new era. And while BFJ Digital has adapted easily to these changes, it does make our job as marketers even more important to support businesses in navigating the digital landscape.

Managing website tags and tracking codes can be a headache, especially when you're dealing with various marketing platforms like Google Ads. But that’s where Google Tag Manager (GTM) comes into play - a powerful tool for managing various marketing tags on your website without needing to modify the code directly

It’s important to remember amidst the excitement and opportunities that a new site brings, site migrations are a complex process - and it’s crucial to approach them with careful planning and attention to detail.

As we approach the sunset of Universal Analytics Data, we discuss the path ahead and the options available for businesses wanting to secure their historical data.

So why compare Programmatic ads vs Google Display Ads? Well as AI becomes more prevalent in Google Display Network, there will be more opportunities to improve your media spend in programmatic

Microsoft Advertising, often overshadowed in the past, is now emerging as a highly-effective search marketing platform for maximising your advertising campaigns' returns.

In the ever-evolving landscape of digital marketing, the adoption of headless CMS platforms has emerged as a transformative solution, providing organisations and SEOs with unprecedented benefits. This article explores how a headless CMS can revolutionise content production, strengthen dev/SEO relationships, enhance web security, and boost website performance.

In our digital world, pinpointing AI generated text is key to help ensure search engine algorithms don't penalise the content or domain. This blog delves into AI content detection, guiding you to spot the subtle signs of machine-written text. It's a blend of art and science, essential for maintaining authenticity in our online interactions.

Understanding and justifying your funding sources is paramount in creating the most effective marketing efforts. In this blog, we’ll delve deeper into the revenue attribution, uncovering the details that drive marketing efforts into tangible results

Success within digital advertising requires an ability to adapt, paired with a continuous implementation of new strategies to outpace competition. Meta's launch of Advantage+ Shopping Campaigns (ASC) presents as one of these new strategies, offering an automated system that is advancing the way audiences engage with brands.

In the ever changing world of digital marketing, data and precision is crucial. In this world, there has been a significant leap forward in the evolution of tag management systems. Not simply an upgrade, but a complete re-imagining of how tags function; server-side GTM offers unmatched control and optimisation on data collection and user-interactions.

Since launched in March 2023, GitHub’s AI powered Copilot has transformed the life of numerous programmers and development focused agencies, offering innovative solutions that have redefined the way developers approach and execute new projects.

Increasingly, businesses are transitioning to a decoupled architecture, with a cloud-based CRM system at the forefront of this shift. Delve into how a unified CRM platform revolutionises the sales and marketing landscape, and discover why BFJ Digital was an early adopter of this transformative approach.

More and more companies are switching over to a decoupled architecture and having WordPress as their primary CMS option. Read what motivated NASA to transition to a Headless structure, and why BFJ adopted it months earlier.

Navigate the complexities of Facebook's ad policy with confidence: Learn essential security measures, common mistakes to avoid, and how BFJ Digital's expertise can save your brand from costly pitfalls.

The grant can be worth $10,000-$20,000 and is designed to assist small business enhance efficiency and productivity in: Future planning, Specialised and automated software, Planning & systems for staff management and development.

Headless WordPress separates the front-end presentation from the back-end content management and delivery systems, resulting in blazingly fast, scalable and high performative websites. A powerful tool for developers, content creators, and organisations.

In this blog post, we will explore the purpose and process of phone tracking, its benefits, and how it can significantly augment your digital marketing agency's efforts.

In 2020, Google announced its plan to deprecate third-party cookies by the end of 2021 (now postponed to 2024), followed by Apple's decision to limit the use of its mobile device ID (IDFA) across iOS applications.

Programmatic Advertising (Prog) seems to be high on every marketing nerd’s agenda at the moment. One of the problems with this is that most people in the industry (agency and client side) really don’t understand what it is.

As today’s digital landscape continues to evolve, businesses need to keep up with the latest trends and technologies to remain competitive. One area that has seen tremendous growth in recent years is voice search and artificial intelligence (AI).

The ecommerce industry has been growing rapidly in recent years, 13% annually in Australia; and with the continued development of new and emerging technologies, it is set to undergo a major transformation in the coming years.

As more and more businesses in Australia rely on digital marketing to reach their customers, it's becoming increasingly important to prioritise data protection and user privacy.

How programmatic advertising can help businesses save money, reach a wider audience, and target more effectively, leading to increased return on investment.

Artificial intelligence (AI) and virtual reality (VR) are two emerging technologies that are transforming the way we create and distribute video content.

Our appetite for video isn’t slowing down any time soon. Video is ubiquitous to the online experience and for marketers, this makes it an incredibly powerful tool. Why is it so powerful? Because, people love video.

When marketing your business, your ads are only half the battle when it comes time for you to pay for a click in an auction. The other half is the website landing pages, where people are taken once they click on your ad. 

Content consumption trends in 2022 were driven in no small part by how we are collectively navigating life in a post-pandemic world.

Email marketing is not dead. In fact in 2022 email was the top distribution channel for Australian media planners, ahead of paid social and search (Hubspot ‘The State of Media & Content Planning).

With the growth of Ecommerce (online shopping) during and after the Pandemic, the global digital advertising landscape has become more saturated and much more competitive than ever before.

In our changing times, the consumption needs of internet users are also evolving. People want to consume more content in less time. YouTube Shorts is the result of this.

Fix Dental has been a long-running client of BFJ Digital since 2017. As a Dental Clinic based in Mount Gravatt, their goal has been to provide high-quality dental work for their patients at affordable prices with manageable payment plans.

The accuracy and power of tracking via the Facebook pixel has been diminishing since the iOS 14 privacy features were introduced, along with the certain death of cookies.

Despite 81% of internet traffic being video content, most businesses don’t understand its value, don’t do it properly or don’t do it at all. Like anything in marketing, if it’s to be done right, you need to understand why you’re doing it and what your target audience needs.

TikTok Insights is a new tool to help businesses and advertisers find out more about the TikTok community’s behaviour, their interests and how they connect and feel about brands.

Marketing guru Seth Godin tells us what we're selling when we're using content marketing. "We sell feelings, status, and connection, not tasks or stuff." Seth Godin

Whether you have a single business location or multiple, a Local SEO strategy is key to help bring awareness to your brand, your services, and your locations. With “Near me” or "close by" type searches growing by more than 900% over two years (Source: Chat Meter), your customers are hungry to learn what options are available.

A Customer Data Platform is the latest standard for your marketing tech stack. Specifically built to utilise marketing data, a good CDP helps aggregate all of your data sources for segmenting and activation.

Shopify vs Wordpress is a common question we get asked almost weekly. Being agnostic to systems we have no reason to support 1 more than the other, however we certainly do have recommendations for both in different scenarios.

With the movement to GA4, Google has offered the linking of your GA Property to BigQuery for free now. Previously this feature was only available for those with a GA360 account, this opens a whole new level of marketing for those working with digital-led brands.

For CMO's looking to keep up with the demands of digital marketing 1 thing is clear -it's a fast moving and complicated process to explain the current digital landscape in a way C-suite or others will understand.

Your business is ready to grow, you have the best service and your products are all fully stocked. Your staff are highly trained, motivated, and ready for action. Now you need a marketing agency to help launch your advertising campaigns and bring in much-needed sales from online and social audiences.