23 May 2025
DIY vs. Professional Website Design: Which Is Right for You?
Websites that look good, are easy to navigate, and accessible to all users thrive in the digital landscape. And in this day and age, it’s easy to tell which websites are living up to user expectations and which aren’t. So, in an era where digital presence can make or break you, having the right website design is a must.
Navigating Australia’s Privacy Principles in Digital Marketing
With an increasing focus on data privacy across all industries, it’s natural to worry whether your Google, Meta and LinkedIn tracking tools are at risk of breaching privacy laws. Consumers (rightfully) want to know how their personal data is being obtained, used, and stored. As a result, Australia has adjusted data privacy requirements, and it’s important that businesses comply.
10 Google Shopping Optimisation Tips
With Google Shopping Ads, you can place your products directly in front of high-intent shoppers. Unlike traditional text ads, Google Shopping campaigns showcase your items with images, prices, and store names, making them incredibly effective at driving conversions. But with rising competition and tight profit margins, many advertisers struggle
The Importance of a Brand Strategy
A solid brand strategy is the foundation for long-term business success, shaping how your company is perceived and remembered. It defines your purpose, aligns your team, attracts your ideal customers, and creates emotional connections that foster loyalty and trust.
Generative Engine Optimisation: The New Wave of Search Engine Marketing?
To drive traffic in this new era of AI, marketers need to incorporate Generative Engine Optimisation (GEO) into their digital marketing strategy. When GEO is executed properly, your content will be cited and featured in AI-generated responses as sources, driving high-intent traffic to your business.
Guide To Google Analytics AI Traffic Tracking & Reporting
GA4 offers valuable insights into user behaviour, referral sources, and conversion patterns that weren't available in the previous Universal Analytics tool. By studying Google Analytics reports, businesses can refine their digital marketing campaigns and strategies to retain and grow their AI-referred traffic, which is much cheaper than generating paid traffic like Google Ads.
Combining Google Analytics & Gemini for Better Marketing Campaigns
To outperform your competitors, you need a strategy that accounts for current trends and hits your audience's emotions. Analysing countless datasets and conducting extensive research are required to create such strategic campaigns. Google Analytics and Gemini are two tools that can do the heavy lifting for you.
How to Measure the Effectiveness of a Digital Marketing Campaign
Without proper tracking and analysis of campaign data, businesses are wasting their marketing budget, time and effort on campaigns that fail to deliver any result. Monitoring campaign performance provides actionable insights, which helps separate the digital marketing strategies that work from the ones that don't.
HubSpot's First Australian Data Centre: What It Means for Aussie Businesses
As of this February, businesses across the country can experience faster performance, improved data security, and enhanced compliance with local regulations. This new development ensures that businesses using HubSpot will get the benefits of reduced latency, greater reliability, and more control of their data.
How to Track and Measure SEO Performance
A successful SEO campaign is the result of both implementation strategies and tracking SEO performance to ensure your efforts aren't going to waste. Meaning that, wherever you're located, it's important to have quality SEO services as a part of your digital marketing. Without tracking your performance, there is no way to be sure if your SEO campaign budget is used on effective strategies.
The Digital Revolution of OOH Advertising
Out-of-home (OOH) advertising has stood the test of time and persisted through decades of marketing innovations as an irreplaceable medium for ad placement. Today, OOH advertising is going more and more digital, making it smarter, more targeted, and more measurable than ever.
What Would Happen If Australia Implemented a TikTok Ban?
Over a 15-hour rollercoaster period, the world watched as TikTok was banned and then reinstated in the US. Though the ban was only in place for less than 24 hours, it got us thinking about a world without TikTok — and what that would mean for Australian businesses.
A Complete Guide to Local SEO Brisbane
Brisbane is a thriving city for both small local businesses and large corporations. But the competition here is fierce. You need a strong digital presence to gain an edge over your business competitors in Brisbane. Leveraging Brisbane local SEO is the best way to increase your brand value and attract more local customers to your business.
Top Social Media Marketing Platforms in 2025
Which social media marketing platforms should you allocate your budget to in 2025? The answer depends on the type of customers you're looking for and the features each platform offers its users.
What Is Programmatic Advertising & How Does It Work?
Programmatic advertising leverages audience data and insights, precision-targeting your ideal customers to increase conversion rate. But, how does it work? And how can you utilise this tool in your marketing strategy?
Google Introduces First-Party Data Solution For Analytics Users
Looking for a better way to turn your first-party data into campaign optimisations? Well, you’re in luck. Google Analytics’ new feature, Customer Match, allows you to do just that. Currently, it is in the beta phase allowing users to utilise their first-party data to target more specific audiences with more chances of conversion instead of relying on third-party cookies. With the Google Analytics Customer Match, your addressable audience increases with features like smart bidding, even when third-party cookies are unavailable.
HubSpot vs Zoho CRM: Choosing the Best CRM Software for Your Business
If you take your marketing and sales seriously, start enabling your team with HubSpot.
Looking for customer relationship management (CRM) software to streamline processes, enhance operational efficiencies, and improve your data tracking and reporting?
HubSpot and Zoho offer a comprehensive range of features and pricing options, making them the top picks for businesses.
Which leads us to the following question: how do you choose between the two?
Ultimately, the answer should revolve around what’s best for your business. Let’s explore this together.
5 Changes To Make For Your 2025 SEO Game Plan
2024 has been an interesting year for SEO. Unpredictable algorithm updates and the launch of SearchGPT and other AI search engines have left SEO experts wondering about the future of SEO. With 2025 approaching soon, now is the best time to improve your SEO game plan and stay ahead of your competitors. But what SEO trends should you focus on?
HubSpot’s Breeze AI Enhancing Marketing & Sales Automation
In September, HubSpot officially introduced Breeze at their annual conference, Inbound 24. Speakers mentioned that HubSpot had been working on combining all its AI tools into one centralised AI solution, now called Breeze. But how does Breeze benefit your business?
SearchGPT’s Impact on SEO - Can it Beat Google?
Is OpenAI’s SearchGPT going to take over Google as the people's search engine of choice? In October this year, Google's search dominance stood at a whopping 89.34%. But just one day after OpenAI announced SearchGPT, Google's share price plummeted by 3.1%.
How SearchGPT Will Change the Advertising Game
With the release of OpenAI’s SearchGPT, the world of digital marketing is about to experience some exciting new changes in the advertising sphere. To help, we’ve provided an initial overview of what’s happening. So watch this space, we’ll be updating our clients, blog and socials with updates.
Read More4 October 2024
Top HubSpot Marketing Automation Features
Want to streamline processes, create personalised content, improve overall efficiency, and increase lead conversion? HubSpot marketing automation helps you do all of the above. As one of the biggest names and most powerful tools in digital marketing, HubSpot offers comprehensive marketing automation designed to simplify and enhance the marketing efforts of organisations big and small.
Read More27 June 2024
The State of Brisbane Digital Marketing Agencies in 2024
In the last few years, the complexity for all marketers has only increased. A pandemic, new trends and platforms, and the rapid rise of AI have seen the digital marketing landscape as we know shift towards a new era. And while BFJ Digital has adapted easily to these changes, it does make our job as marketers even more important to support businesses in navigating the digital landscape.
How to Optimise Your Google Tag Manager Performance for Faster Site Speed
Managing website tags and tracking codes can be a headache, especially when you're dealing with various marketing platforms like Google Ads. But that’s where Google Tag Manager (GTM) comes into play - a powerful tool for managing various marketing tags on your website without needing to modify the code directly
The Key Steps to a Successful Site Migration
It’s important to remember amidst the excitement and opportunities that a new site brings, site migrations are a complex process - and it’s crucial to approach them with careful planning and attention to detail.
Read More12 March 2024
Programmatic Ads vs Google Display Ads
So why compare Programmatic ads vs Google Display Ads? Well as AI becomes more prevalent in Google Display Network, there will be more opportunities to improve your media spend in programmatic
Bing Ads, When and Who Should Use Them?
Microsoft Advertising, often overshadowed in the past, is now emerging as a highly-effective search marketing platform for maximising your advertising campaigns' returns.
Headless CMS: A Game-Changer for Organisations and SEO
In the ever-evolving landscape of digital marketing, the adoption of headless CMS platforms has emerged as a transformative solution, providing organisations and SEOs with unprecedented benefits. This article explores how a headless CMS can revolutionise content production, strengthen dev/SEO relationships, enhance web security, and boost website performance.
Navigating the World of AI Detection
In our digital world, pinpointing AI generated text is key to help ensure search engine algorithms don't penalise the content or domain. This blog delves into AI content detection, guiding you to spot the subtle signs of machine-written text. It's a blend of art and science, essential for maintaining authenticity in our online interactions.
Read More21 December 2023
Read More28 November 2023
The Benefits of Server-Side GTM
In the ever changing world of digital marketing, data and precision is crucial. In this world, there has been a significant leap forward in the evolution of tag management systems. Not simply an upgrade, but a complete re-imagining of how tags function; server-side GTM offers unmatched control and optimisation on data collection and user-interactions.
GitHub AI and the Future of Development
Since launched in March 2023, GitHub’s AI powered Copilot has transformed the life of numerous programmers and development focused agencies, offering innovative solutions that have redefined the way developers approach and execute new projects.
Top CRM’s to Enhance Your Customer Sales Strategy for 2024
Increasingly, businesses are transitioning to a decoupled architecture, with a cloud-based CRM system at the forefront of this shift. Delve into how a unified CRM platform revolutionises the sales and marketing landscape, and discover why BFJ Digital was an early adopter of this transformative approach.
Read More25 September 2023
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Using programmatic advertising to reach niche audiences
Programmatic Advertising (Prog) seems to be high on every marketing nerd’s agenda at the moment. One of the problems with this is that most people in the industry (agency and client side) really don’t understand what it is.
The rise of voice search and AI
As today’s digital landscape continues to evolve, businesses need to keep up with the latest trends and technologies to remain competitive. One area that has seen tremendous growth in recent years is voice search and artificial intelligence (AI).
Read More30 May 2023
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Read More29 May 2023
The future of video marketing
Artificial intelligence (AI) and virtual reality (VR) are two emerging technologies that are transforming the way we create and distribute video content.
How Your Website Is Costing You Money
When marketing your business, your ads are only half the battle when it comes time for you to pay for a click in an auction. The other half is the website landing pages, where people are taken once they click on your ad.
Video ad placements continue to evolve
Our appetite for video isn’t slowing down any time soon. Video is ubiquitous to the online experience and for marketers, this makes it an incredibly powerful tool. Why is it so powerful? Because, people love video.
Content marketing trends, 2022
Content consumption trends in 2022 were driven in no small part by how we are collectively navigating life in a post-pandemic world.
Read More2 February 2023
Email marketing and the power of first party data
Email marketing is not dead. In fact in 2022 email was the top distribution channel for Australian media planners, ahead of paid social and search (Hubspot ‘The State of Media & Content Planning).
Read More9 December 2022
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Read More8 June 2022
Why use BigQuery for your GA4?
With the movement to GA4, Google has offered the linking of your GA Property to BigQuery for free now. Previously this feature was only available for those with a GA360 account, this opens a whole new level of marketing for those working with digital-led brands.
Shopify vs Wordpress, which Ecommerce CMS wins?
Shopify vs Wordpress is a common question we get asked almost weekly. Being agnostic to systems we have no reason to support 1 more than the other, however we certainly do have recommendations for both in different scenarios.
Read More8 June 2022
3 Tips to Maximise Local SEO
Whether you have a single business location or multiple, a Local SEO strategy is key to help bring awareness to your brand, your services, and your locations. With “Near me” or "close by" type searches growing by more than 900% over two years (Source: Chat Meter), your customers are hungry to learn what options are available.
What is content marketing?
Marketing guru Seth Godin tells us what we're selling when we're using content marketing. "We sell feelings, status, and connection, not tasks or stuff." Seth Godin
TikTok Insights explained
TikTok Insights is a new tool to help businesses and advertisers find out more about the TikTok community’s behaviour, their interests and how they connect and feel about brands.
Video changes the game
Despite 81% of internet traffic being video content, most businesses don’t understand its value, don’t do it properly or don’t do it at all. Like anything in marketing, if it’s to be done right, you need to understand why you’re doing it and what your target audience needs.
Digital Maturity, What Is It?
For CMO's looking to keep up with the demands of digital marketing 1 thing is clear -it's a fast moving and complicated process to explain the current digital landscape in a way C-suite or others will understand.
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