We simplify & harness technology
A Brisbane and Gold Coast digital agency. Marketing, CRM, websites and data, run by one senior team and measured on revenue.
How we build your digital marketing arsenal
Data Driven Research
BFJ Digital's core is data. We combine millions of data points, networks, audience types, ad variations, keywords, and refine the output into a solution that is usable. Every project begins with a strategic process to determine how we use the data to deliver on our clients' objectives.
Digital Marketing
Digital Marketing success is built on the insights of data analytics and the value of your customer experience. At. Every. Touchpoint. We’re dedicated digital and brand strategy brains that translate benchmarked data into predictive customer behaviour to execute your masterplan for growth. Our digital marketing services are designed to be combined and act as a full marketing package, or to provide a single service line.
Data and Analysis
We track what your marketing actually returns. GA4 and Tag Manager set up properly, CRM and offline sales tied back to the campaigns that drove them, and our own BFJ Labs platform pulling every channel into one view.
Digital Transformation
Digital transformation is crucial for a business to evolve. Data management success hinges on the customer experience. For digital technology to be of benefit to your brand and your customer, integration works together across all aspects of business operations. There is no ‘one size fits all’.
Data Driven Research
BFJ Digital's core is data. We combine millions of data points, networks, audience types, ad variations, keywords, and refine the output into a solution that is usable. Every project begins with a strategic process to determine how we use the data to deliver on our clients' objectives.
The internet moves fast. Here's how fast.
We keep up with it so you don't have to.
- Google searches today2,652,174,212
- Total number of websites1,215,667,704
- Videos watched today on YouTube3,122,456,999
- Active Facebook users1,941,000,232
- Instagram images uploaded today35,412,710
- Tweets sent today342,735,103
Clicks are easy to buy.
Revenue isn't.
Meet the team
The people you'll actually work with. A senior Brisbane and Gold Coast team that builds it, runs it and stays with you after launch.
Ben Henzell
Managing Director / Founder
Ben is Managing Director and Founder of BFJ Digital, setting the direction and advising clients.
Scott Macfarlane
Operations Manager
Scott is Operations Manager at BFJ Digital, keeping the agency running so client work gets delivered.
Fabian Valado
General Manager
Fabian is General Manager at BFJ Digital, leading the team and working with clients on what to do next.
Nivedita Pillai
Head of Digital Solutions
Nivedita is Head of Digital Solutions at BFJ Digital, leading the planning of our digital transformation projects.
Bree O’Leary
Head of Creative
Bree is Head of Creative at BFJ Digital, leading the design and creative work behind our clients' brands and campaigns.
Hardeep G.
Head of Media
Hardeep is Head of Media at BFJ Digital, leading our paid and performance media work.
Vibha Rao
Head of MarTech
Vibha is Head of MarTech at BFJ Digital, leading how our clients' marketing technology fits together and performs.
Dana Cano
CRM Manager
Dana is our CRM Manager, setting up and running HubSpot and other CRMs so clients can see their leads and revenue.
Sarah Halliday
Digital Account Manager
Sarah is a digital account manager at BFJ Digital, looking after client relationships and keeping delivery on track.
Tricia Ravalo
Project Manager
Tricia is a project manager at BFJ Digital, coordinating teams and clients so projects land when promised.
Jess Pedrosa
Senior Web Developer
Jess is a senior web developer at BFJ Digital, building and improving client websites and HubSpot builds.
Aysha Muhammed
Digital Content & SEO Specialist
Aysha is our Digital Content and SEO Specialist, helping clients get found and read.
Kylie Anne Corro
Social Media Manager
Kylie is our Social Media Manager, planning and running social for BFJ Digital clients.
Brooke Keates
Account Manager
Brooke is an account manager at BFJ Digital and a day-to-day contact for our clients, keeping the work tied to their goals.
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Steve Mills
Paid Media
Steve runs paid media at BFJ Digital, managing ad spend across the channels where our clients' customers are.
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Ed Duaman
Performance Media Specialist
Ed is a performance media specialist at BFJ Digital, tuning paid campaigns against the results that matter to each client.
Samantha Kamala
Copywriter
Samantha is a copywriter at BFJ Digital, writing the words behind our clients' campaigns, websites and content.
James Bautista
Senior Web Developer
James is a senior web developer at BFJ Digital, building the websites and tools our clients rely on.
Karen Uy
Project Manager
Karen is a project manager at BFJ Digital. Projects stay on scope, on time and moving.
Christian Duller
Web Developer
Christian is a web developer at BFJ Digital, building the sites our clients' marketing runs on.
Kris Galanida
Web Developer
Kris is a web developer at BFJ Digital, building and maintaining client websites.
Expand Your Digital Marketing Team
Where BFJ started
BFJ started with Ben Henzell 18 years ago. The name stayed. The work moved on from websites to CRM, paid media, data and our own BFJ Labs platform.
We still ask clients the same thing: what is a better result worth to your business? Meet Ben and hear how we think.
Our History
See where we started 18 years ago
BFJ started in 2009 with one founder and a handful of local clients. Eighteen years on, we're a team of 25 across Brisbane and the Gold Coast, driving revenue for brands right around Australia. Here's how we got here.
2009 · The start
Ben Henzell starts BFJ in Brisbane, working with local South East Queensland businesses.
2021 – 2023 · Three years of awards
Named a TechBehemoths Awards winner three years running: 2021, 2022 and 2023.
Feb 2025 · Growing the team
Fabian Valado steps up to General Manager. We bring creative in-house and add specialist leads in digital solutions and CRM. The team hits 18.
2025 · Hello, Gold Coast
We open our second office, in Burleigh Heads, to work closer with our Gold Coast clients.
Aug 2026 · The Ekka
We're appointed to lead the Ekka's digital strategy for 2026. A Queensland icon, 150 years in the making.
2026 · Awarded HubSpot Diamond Partner
A step up from Platinum, earned through the CRM, implementation and revenue work we deliver for clients.
2026 · Today
18 years in. 25 people, 70+ clients, offices in Brisbane and the Gold Coast, and a brand-new website built on headless tech.
Ready to See the Bigger Picture?
Want to understand how your digital and real-world marketing impact each other?
Not sure if your CRM is supporting your paid media efforts? Just need some clarity and a clear plan to better ROI?
Book your free strategy session today for an in-depth audit and action plan to double your digital marketing ROI.
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- 07 3106 3777
- Level One, 433 Upper Edward St, Spring Hill 4000