Intelligence & AI

As a data-driven agency in Australia, we know MarTech analysis empowers organisations to unlock actionable insights, optimise customer experiences, and drive strategic decision-making to improve business operations and marketing.

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BFJ Labs: Marketing Intelligence Platform

BFJ Labs is the intelligence platform our strategy runs on. Every night it reads approximately 280 client accounts across 13 platforms and turns them into cross-platform decisions no single tool can see — with a human reviewing every output before it reaches a client. It is not a product you purchase separately. It is the intelligence layer underneath everything BFJ does for retainer clients
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Marketing Attribution

Know which marketing drives revenue. GA4 audits, first-party data strategy and offline revenue attribution, run as a performance loop on BFJ Labs.
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Data and analysis

Digital Marketing Maturity

Self assess your business’s Digital Marketing Maturity. Complete a short 5-minute survey to benchmark how you compare via Google’s digital measurements. If you are a CMO, CTO, CEO, or business owner who wants to protect and transform your business, this will help you save costs, and improve performance.
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Digital Performance Audit

How is your digital marketing stacking up against your competitors? From reviewing your attribution model, CX strategy and data integrity, right down to performance media audit, we can help ensure you're using best practices and are competitive.
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AEO Audit

Find out where your brand shows up in ChatGPT, Gemini, Perplexity and Google AI Overviews — and what's blocking your citations.
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Harness Data, Drive Decisions.

Dive into data clarity with BFJ Digital, pinpointing lead sources and conversions. Utilise independent analysis to streamline processes and optimise investments.

  • Single Source Reporting: Ensure consistent and trustworthy insights.
  • Automate and Elevate: Shift from data entry to focusing on growth.
  • Bespoke Data Training: Equip your team with the knowledge they need.