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Swyftx Digital Marketing

Swyftx is one of Australia's largest cryptocurrency exchanges and trading platforms, which provides a user-friendly interface for buying, selling, and trading a wide range of cryptocurrencies.

Swyftx partnered with BFJ Digital to implement Programmatic advertising and later expanded the collaboration to encompass performance marketing services across all social media networks, aiming to maximise ROI and continually improve marketing outcomes.

Minor changes lead to major impact

BFJ Digital conducted a comprehensive and ongoing deep-dive analysis of Swyftx's digital marketing efforts, meticulously examining the intricacies of successful and unsuccessful strategies. This data-driven approach empowered us to make informed decisions, optimise advertisements, and effectively achieve cost per acquisition (CPA) targets set by the client. By consistently engaging in this analytical process, Swyftx was able to sustain conversion rates even amidst highly volatile market conditions, showcasing the resilience and effectiveness of our optimised marketing strategies.

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What BFJ delivered
  • Sustained results in tough market conditions
  • More efficient media allocation
  • Data-lead content strategy
  • Expansion to additional platforms
  • In-depth analysis reports

Navigating Turbulent Waters

Amidst a challenging market downturn, we successfully sustained conversions, thereby ensuring our client's consistent revenue stream despite the adverse conditions.

Digital Marketing audit to success

Our approach involved a meticulous examination of the ads account, specifically focusing on a thorough assessment and review of the top-performing advertisements. By leveraging the valuable insights derived from this analysis, we were able to provide our client with comprehensive and data-driven recommendations. These recommendations were tailored to optimise their advertising strategies and generate meaningful results based on the performance data obtained from the ads.
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Through strategic expansion, we successfully increased our presence across various ad platforms, identifying the most suitable outlets to enhance consumer outreach and drive higher acquisition rates.
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Auditing media platform data revealed an opportunity to decrease acquisition costs, increase revenue and simplify the budget decisions, all via improved attribution.
comprehensive marketing packages
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