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Swyftx Digital Marketing

Swyftx partnered with BFJ Digital to implement Programmatic advertising and expanded the collaboration to encompass performance marketing

Swyftx is one of Australia’s largest cryptocurrency exchanges and trading platforms, which provides a user-friendly interface for buying, selling, and trading a wide range of cryptocurrencies.

Swyftx partnered with BFJ Digital to implement programmatic advertising and later expanded the collaboration to encompass performance marketing services across all social media networks, aiming to maximise ROI and continually improve marketing outcomes.

What We Delivered:

  • Sustained results in tough market conditions
  • More efficient media allocation
  • Data-led content strategy
  • In-depth analysis reports
monthly impressions
+5 million
CPA reduction
60%
CPC decrease
40%
Swyftx website shown in a browser window
Swyftx website, full page on a phone
Swyftx brand photography
Swyftx brand photography
Swyftx brand photography

How Did We Do It?

  1. Data Analysis

    Our approach involved a meticulous examination of the ads account, specifically focusing on a thorough assessment and review of the top-performing advertisements. By leveraging the valuable insights derived from this analysis, we were able to provide our client with comprehensive and data-driven recommendations. These recommendations were tailored to optimise their advertising strategies and generate meaningful results based on the performance data obtained from the ads.

  2. Ad Platform Expansion

    Through strategic expansion, we successfully increased our presence across various ad platforms, identifying the most suitable outlets to enhance consumer outreach and drive higher acquisition rates.

  3. Programmatic and Performance Media Analysis

    Auditing media platform data revealed an opportunity to decrease acquisition costs, increase revenue and simplify the budget decisions, all via improved attribution.

  4. The Results

    • +5 million monthly impressions
    • 60% CPA reduction
    • 40% CPC decrease

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