The Benefits of Server-Side GTM
In the ever changing world of digital marketing, data and precision is crucial. In this world, there has been a significant leap forward in the evolution of tag management systems. Not simply an upgrade, but a complete re-imagining of how tags function; server-side GTM offers unmatched control and optimisation on data collection and user-interactions.
GitHub AI and the Future of Development
Since launched in March 2023, GitHub’s AI powered Copilot has transformed the life of numerous programmers and development focused agencies, offering innovative solutions that have redefined the way developers approach and execute new projects.
Top CRM’s to Enhance Your Customer Sales Strategy for 2024
Increasingly, businesses are transitioning to a decoupled architecture, with a cloud-based CRM system at the forefront of this shift. Delve into how a unified CRM platform revolutionises the sales and marketing landscape, and discover why BFJ Digital was an early adopter of this transformative approach.
Orbiting the Future: Why BFJ Adopted Headless WordPress Before NASA
More and more companies are switching over to a decoupled architecture and having WordPress as their primary CMS option. Read what motivated NASA to transition to a Headless structure, and why BFJ adopted it months earlier.
Understanding Facebook Ad Policy: Safeguard Your Brand and Investments
Navigate the complexities of Facebook's ad policy with confidence: Learn essential security measures, common mistakes to avoid, and how BFJ Digital's expertise can save your brand from costly pitfalls.
Attention Queensland Businesses: Don't Miss This Grant Opportunity. $10k-20k available from September 6
The grant can be worth $10,000-$20,000 and is designed to assist small business enhance efficiency and productivity in: Future planning, Specialised and automated software, Planning & systems for staff management and development.
Headless WordPress: Blazingly Fast Websites with the Most Popular CMS in the World
Headless WordPress separates the front-end presentation from the back-end content management and delivery systems, resulting in blazingly fast, scalable and high performative websites. A powerful tool for developers, content creators, and organisations.
Enhancing Digital Marketing Strategies with Phone Tracking: A Complete Guide
In this blog post, we will explore the purpose and process of phone tracking, its benefits, and how it can significantly augment your digital marketing agency's efforts.
Navigating the Cookie-Less Advertising Landscape: A Guide to Marketing Attribution in a Post-Cookie World
In 2020, Google announced its plan to deprecate third-party cookies by the end of 2021 (now postponed to 2024), followed by Apple's decision to limit the use of its mobile device ID (IDFA) across iOS applications.
Using programmatic advertising to reach niche audiences
Programmatic Advertising (Prog) seems to be high on every marketing nerd’s agenda at the moment. One of the problems with this is that most people in the industry (agency and client side) really don’t understand what it is.
The rise of voice search and AI
As today’s digital landscape continues to evolve, businesses need to keep up with the latest trends and technologies to remain competitive. One area that has seen tremendous growth in recent years is voice search and artificial intelligence (AI).
How Emerging Technologies Will Transform the Ecommerce Industry
The ecommerce industry has been growing rapidly in recent years, 13% annually in Australia; and with the continued development of new and emerging technologies, it is set to undergo a major transformation in the coming years.
Data Protection and Privacy - 12 Ways to Protect User Data
As more and more businesses in Australia rely on digital marketing to reach their customers, it's becoming increasingly important to prioritise data protection and user privacy.
The Benefits of Programmatic Advertising How It Can Boost Your ROI
How programmatic advertising can help businesses save money, reach a wider audience, and target more effectively, leading to increased return on investment.
The future of video marketing
Artificial intelligence (AI) and virtual reality (VR) are two emerging technologies that are transforming the way we create and distribute video content.
Video ad placements continue to evolve
Our appetite for video isn’t slowing down any time soon. Video is ubiquitous to the online experience and for marketers, this makes it an incredibly powerful tool. Why is it so powerful? Because, people love video.
How Your Website Is Costing You Money
When marketing your business, your ads are only half the battle when it comes time for you to pay for a click in an auction. The other half is the website landing pages, where people are taken once they click on your ad.
Content marketing trends, 2022
Content consumption trends in 2022 were driven in no small part by how we are collectively navigating life in a post-pandemic world.
Email marketing and the power of first party data
Email marketing is not dead. In fact in 2022 email was the top distribution channel for Australian media planners, ahead of paid social and search (Hubspot ‘The State of Media & Content Planning).
The immense opportunities of programmatic advertising
With the growth of Ecommerce (online shopping) during and after the Pandemic, the global digital advertising landscape has become more saturated and much more competitive than ever before.
Why your business should be making YouTube shorts
In our changing times, the consumption needs of internet users are also evolving. People want to consume more content in less time. YouTube Shorts is the result of this.
Case Study: Fix Dental: Increasing Organic Performance For A Multi-Location Business Expansion
Fix Dental has been a long-running client of BFJ Digital since 2017. As a Dental Clinic based in Mount Gravatt, their goal has been to provide high-quality dental work for their patients at affordable prices with manageable payment plans.
How to improve the accuracy of Meta Pixel using capi
The accuracy and power of tracking via the Facebook pixel has been diminishing since the iOS 14 privacy features were introduced, along with the certain death of cookies.
Video changes the game
Despite 81% of internet traffic being video content, most businesses don’t understand its value, don’t do it properly or don’t do it at all. Like anything in marketing, if it’s to be done right, you need to understand why you’re doing it and what your target audience needs.
TikTok Insights explained
TikTok Insights is a new tool to help businesses and advertisers find out more about the TikTok community’s behaviour, their interests and how they connect and feel about brands.
What is content marketing?
Marketing guru Seth Godin tells us what we're selling when we're using content marketing. "We sell feelings, status, and connection, not tasks or stuff." Seth Godin
3 Tips to Maximise Local SEO
Whether you have a single business location or multiple, a Local SEO strategy is key to help bring awareness to your brand, your services, and your locations. With “Near me” or "close by" type searches growing by more than 900% over two years (Source: Chat Meter), your customers are hungry to learn what options are available.
The best ways to use a CDP to improve your advertising.
A Customer Data Platform is the latest standard for your marketing tech stack. Specifically built to utilise marketing data, a good CDP helps aggregate all of your data sources for segmenting and activation.
Shopify vs Wordpress, which Ecommerce CMS wins?
Shopify vs Wordpress is a common question we get asked almost weekly. Being agnostic to systems we have no reason to support 1 more than the other, however we certainly do have recommendations for both in different scenarios.
Why use BigQuery for your GA4?
With the movement to GA4, Google has offered the linking of your GA Property to BigQuery for free now. Previously this feature was only available for those with a GA360 account, this opens a whole new level of marketing for those working with digital-led brands.
Digital Maturity, What Is It?
For CMO's looking to keep up with the demands of digital marketing 1 thing is clear -it's a fast moving and complicated process to explain the current digital landscape in a way C-suite or others will understand.
The Best Ads and Marketing Agency in Brisbane: Don’t Compromise on Your Advertising!
Your business is ready to grow, you have the best service and your products are all fully stocked. Your staff are highly trained, motivated, and ready for action. Now you need a marketing agency to help launch your advertising campaigns and bring in much-needed sales from online and social audiences.
Book a free strategy session today
Book a free session to elevate your online performance. Save time and costs with our comprehensive, streamlined approach.
- Meet with a strategy specialist to build a growth plan.
- Increase your media performance by up to 200%
- Improve business efficiencies to increase ROI via automation and increase profit
- We cut to the chase. What digital marketing is actually working?