3 Tips to Maximise Local SEO
Whether you have a single business location or multiple, a Local SEO strategy is key to help bring awareness to your brand, your services, and your locations. With “Near me” or “close by” type searches growing by more than 900% over two years (Source: Chat Meter), your customers are hungry to learn what options are available.
Without a proper strategy, the risk of missing out on potential new customers is looming. To help grow your business we have compiled together 3 tips to help optimise your business for local search.
1. Optimise Your Google My Business Listings
Google My Business has become one of the largest additions to Google Search results in recent history. By incorporating business listings and maps into the search results Google is helping promote not just your website pages, but also physical locations.
Make sure you have all your physical locations registered with Google My Business. This is still beneficial for B2B companies even if they don’t have a physical shop front, it will still promote your services to customers in the local area.
Once your listing is registered, make sure you fill out all the optional features of Google My Business, such as the services information, general company description and products/offers. This gives more content for Google to latch onto core keywords and helps give your listings a chance to rank when customers search for your services.
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2. Utilise Listing Pages
Once the Google Business listings are optimised then it’s time to maximise the Local SEO via the content on your website. Pending on your business structure there are multiple ways to approach this content.
The first thing to do is set up listing pages for each office/business location with all the relevant content, trading hours and contact information. Talk about your services and provide an internal link structure to your associated service pages for customers to link through to more information.
3. Local Focused Service Content
After your business listings pages are created you can expand on your service pages and create local-focused service pages. If you provide the same service in multiple metro locations, complimentary service pages for each location can provide a more personalised experience for customers.
For example, create a page about your key service in Brisbane and another page about the service in Sydney. This will help Google promote those specific pages in those locations when your customers are searching for your service in those areas. Just remember to make sure that the content is unique enough per page to not be hindered by Google’s duplicate content limitations.
These three strategies are just the tip of the iceberg when it comes to optimising a site for Local SEO, you can save yourself the hassle of trying to solve all this yourself by speaking with us today. Our team of content writers and SEO specialists can help you increase your online presence and drive more customers. Contact us today.