1st Party Data Strategy

Struggling to utilise your 1st party data? Are you ready for the upcoming cookie apocalypse? Leverage and control your data to improve your marketing with the upcoming privacy changes.

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Increase Value in a Privacy First Marketing World

First-Party Data Strategy

In a rapidly developing digital landscape, there is an emphasis on the importance of first-party data. Businesses are encountering a shift in this landscape with third party cookie tapering off and increasing privacy regulations. These changes are marking a new era in which first-party data surfaces as a pivotal piece of digital marketing strategies, which offers a sustainable and compliant direction.

first party data

Our Clients

Swyftx BFJ Client
digital marketing services
brisbane marketing
Asthma Australia BFJ Client
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Smart Clinics BFJ Client
Lutheran Services BFJ Client
Better Medical BFJ Client
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R&W BFJ Client
ecommerce digital marketing
digital marketing it
cisco digital marketing
Harley Davidson Client Logo
Swyftx BFJ Client
digital marketing services
brisbane marketing
Asthma Australia BFJ Client
dra-logo-white
Smart Clinics BFJ Client
Lutheran Services BFJ Client
Better Medical BFJ Client
sealy-1 1
R&W BFJ Client
ecommerce digital marketing
digital marketing it
cisco digital marketing
Harley Davidson Client Logo
Swyftx BFJ Client
digital marketing services
brisbane marketing
Asthma Australia BFJ Client
dra-logo-white
Smart Clinics BFJ Client
Lutheran Services BFJ Client
Better Medical BFJ Client
sealy-1 1
R&W BFJ Client
ecommerce digital marketing
digital marketing it
cisco digital marketing
Harley Davidson Client Logo

First-Party Data Solutions

  • Data source and marketing stack evaluation
  • Privacy first data collection methodology & application
  • 1st Party Data marketing integrations
  • Ensure your compliance with evolving regulations
Build Your Data Strategy

Utilise Your First-Party Data

92%
of leading marketers believe using first-party data to continuously build an understanding of what customers want is critical to growth
88%
claim first-party data is increasing in importance since 2021, under 30% are using properly
92%
Websites rely on Cookies to track performance

Ainslie Bullion Digital Marketing Stack Audit & Strategy Development

We recently moved all of our businesses to BFJ. The growth in the quality and performance of all metrics across the digital media / SEO spectrum has been nothing short of spectacular. Their diligence, strategy and tenacity in repairing legacy social platform issues too has been excellent. Clear communication of strategy and reporting of outcomes allow us to understand our spend and success of campaigns through them. Highly recommend.
Paul, Director, Ainslie BullionGet In Touch
Case Studymedical marketing

Our Services

Digital Marketing

Websites and CRMS

DV360 brisbaneFacebook agency brisbanegoogle ads campaigns

Digital Marketing

Our digital marketing packages are bespoke and cost effective.

Digital Marketing
Hubspot brisbaneSalesforce agency brisbaneWordPress Website Agency Brisbane

Websites and CRMS

Websites, landing pages and CRMS built specifically enables far more advanced marketing and even revenue reporting.

Digital Transformation

Our Services

DV360 brisbaneFacebook agency brisbanegoogle ads campaigns

Digital Marketing

Our digital marketing packages are bespoke and cost effective.

Digital Marketing
Hubspot brisbaneSalesforce agency brisbaneWordPress Website Agency Brisbane

Websites and CRMS

Websites, landing pages and CRMS built specifically enables far more advanced marketing and even revenue reporting.

Digital Transformation

Customer Data Value

Audience Insights

First-party data is naturally detailed that provides an enhanced understanding of your customer behaviours, preferences, and needs. With this data, businesses are able to personalise marketing campaigns with a higher degree of accuracy in aim to resonate with each customer on an individual level. The tailoring of marketing campaigns through first-party data analysis lead to increased engagement and conversion rates, which is why it is crucial for marketing managers to revise.

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BFJ Maturity Assessment

Customer Behaviour

Optimise the user experience

With raw first-party data, your business has access to insights that are instrumental in shaping customer experiences. Identify touch points and pain points & deliver a smoother experience for all of your customers. Amongst this goldmine of customer insights, there is direct customer feedback. Taking this into consideration when optimising the user experience will help foster a stronger relationship with your customers and lead to improved products & services.

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Facebook brisbane social media marketing

Data Accuracy

Ensure accurate data collection

First-party data is collected from customer interactions directly. This ensures a high degree of accuracy as it reflects genuine behaviours without potential third-party distortion. Because of its authenticity, first-party data is providing the most updated insights on customer trends and behaviours. It in turn, allows businesses to make timely data-driven decisions that are most relevant to their unique conditions.

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sem agency brisbane

Leverage First-Party Data

Google Analytics 4 Integration

First-party data is incredibly valuable in understanding user preferences and customer behaviour. With Google Analytics 4, businesses can enhance this data by creating a unified view of each user journey and utilising GA4’s advanced segmentation abilities. Being able to categorise users based on specific behaviours and interactions derived from first-party data will lead to even more personalised user experiences.

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data management platforms

Digital Marketing Maturity

Self-asses your marketing maturation

Self assess your business’s Digital Marketing Maturity

Complete a short 5-minute survey to benchmark how you compare via Google’s digital measurements. If you are a CMO, CTO, CEO, or business owner who wants to protect and transform your business, this will help you.

Digital Marketing Maturity Assessment

Our Media Partners

Google Partner
hubspot-partner
Meta Business Partner
Shopify Partners
Display & Video 360 Partners
WordPress Partners
Salesforce Partner
zoho crm brisbane
Google Campaign manager Partners
Vision 6 Partners
Vercel Partners

5 star service is how we've grown so quickly

Working with BFJ has been a game-changer for us. Their WordPress build doubled our website traffic, directly leading to a doubling of conversions. Their team's communication made the process as seamless as possible. Highly recommended!
Mike Smith7 Apr 2024
I have lost count of how many years this amazing team has supported our business but I am grateful for every single one of them! They are experts in their field and happy to answer any question, any time! Super friendly, fun and patient with us every time. Cheers guys!
Lisa Nisbet8 Feb 2024

Let's get in touch to discuss how you can utilise your first-party data

Book a free strategy session to envision your streamlined, first-party data collection management.

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    First Party Data Strategists Brisbane, BFJ Office

    Level One, 433 Upper Edward St, Spring Hill 4000.Open Mon - Fri from 8am to 5pm.07 3483 0922