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Lady Gowrie Digital Marketing & Transformation

For the nine years that Lady Gowrie has been working with BFJ Digital, we have achieved consistent enrolments and steady growth in their 100+ childcare centres and kindergartens.

This success has been made possible through a well-crafted strategy that combines key digital marketing services with a transformative internal systems project.

Purpose Built Systems for Multi-Location Clients

The growth of Lady Gowrie's childcare centres and kindergartens took a significant step forward when BFJ Digital designed and developed a new website and connected internal systems tool. This enabled Lady Gowrie's affiliate centres to efficiently share and collate crucial data from their various locations. As a result, over 100 locations can now effectively market their services with the help of automated marketing transformation tools.

Lady Gowrie BFJ nfp marketing

Boosting enrolments with fluid digital marketing

We increased Google Ad conversions by 305% in one year
  • Multi Location Marketing
  • Transformation Tools
  • Full Service Digital Marketing
  • Fluid Media Budgets Across Various Platforms

187% increased conversion rate within one year

With the new website and automated transformation tools aiding our multi-location marketing strategy, we increased Lady Gowrie's conversion rate from Google Ads by 187% within one year.
187%

Marketing Technology Stack modernisation

Full channel management across Google Ads, Meta Ads & organic content creation. From our initial research, campaign build and launch, we've continued to grow alongside Lady Gowrie.
not for profit marketing
By involving BFJ Digital for both digital marketing and the new website, the team could fully develop a website tailored to their multi-location centres' needs.
childcare digital marketing
Understanding core problems within the business, BFJ can analyse, scope and audit each problem and design a system that not only improves marketing but increases efficiency across multiple departments.
lady gowrie marketing services
not for profit marketing

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