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Truis Shopify & Digital Marketing

BFJ was engaged to strategise, design & build a state of the art ecommerce system to connect to their external vendors.

Truis has been a long term partner of BFJ Digital, looking to scale their operation and bring a new ecommerce experience to the IT world. BFJ was engaged to strategise, design & build a state-of-the-art ecommerce system to connect to their external vendors to automatically pull stock, price, and process orders with Vendors. This Shopify build led to the ability for vendors such as Cisco, Dell & IBM as key marketing vendor partners to drive success for Truis.

What We Delivered:

  • Increase in leads and revenue
  • Increased traffic quality
  • Vendor marketing opportunities
Increased impression share
90%
Real revenue attribution
100%
Truis website shown in a browser window
Truis website, full page on a phone
Truis brand photography
Truis brand photography
Truis brand photography

How Did We Do It?

  1. Data Analysis

    After learning the business objectives, our first step was to determine how Truis attributed success digitally. From there we analysed their marketing stack, vendor API requirements, and UX to roadmap the transformation.

  2. Automating API Integration

    Working with vendors, our development team, and Truis, we transformed their product and ERP to enable product management automatically at a retail level.

  3. Website Design and Development

    Next was to develop a Shopify website via high fidelity designs provided by our agency partner Driven. The process included workshops, CX / UX research and building a website that’s fast and converts.

  4. E-commerce Marketing Plan

    The last milestone in the transformation project was to develop an e-commerce digital marketing plan. This plan launched with a strong focus on brand development and vendor marketing via performance media channels. Just like with all our clients, we continue to push more success in these campaigns helping the business grow online via an advanced media strategy.

  5. The Results

    • 90% Increased impression share
    • 100% Real revenue attribution

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