dra-logo-white

Disaster Relief Australia WordPress Website, CRM and Media Strategy

For DRA, we revolutionised their WordPress website with a focus on easy content management and a superb editor experience.

DRA’s biggest pain point when discussing their new custom WordPress build was an exceptional experience for the user. Integrating a full-scale design system into the site with variable colours, fonts, spacing and layouts, enabling page full customisation beyond content while still maintaining fidelity to designs. BFJ Digital’s WordPress expertise has streamlined DRA’s content management, making it both efficient and user-friendly.

What We Achieved:

  • A bespoke website design and build
  • CRM development & Integration
  • A high-quality content editor optimised for user experience
  • Digital Marketing Media Strategy
Increase in engagement rate
134%
Media Improvement
95%
Increase in average time
100%
WordPress block variants
40
Disaster Relief Australia website shown in a browser window
Disaster Relief Australia website, full page on a phone
Disaster Relief Australia brand photography
Disaster Relief Australia brand photography
Disaster Relief Australia brand photography

How Did We Do It?

  1. Website Design and Strategy

    BFJ Digital’s approach considered DRA’s needs and created an innovative yet user-friendly design. This allowed DRA to manage their content effectively and efficiently.

  2. Custom WordPress Website Build

    BFJ Digital provided DRA with a full-scale WordPress design system for the website, incorporating adaptable colours, fonts, spacing, and layouts.

  3. Tailored WordPress sites enhance SEO

    BFJ Digital creates bespoke WordPress websites that not only perform at a high level functionally but from an SEO perspective as well. DRA’s website is crafted to be SEO protected and increase its rankings simultaneously.

  4. CRM build / Integration

    BFJ audited and rebuilt DRAs CRM (Microsoft dynamics) to improve automation, attribution and help inform media decisions and performance.

  5. Digital Media strategy

    After an industry wide audit looking at competitors, their previous media strategies BFJ re-build their digital marketing media strategy which included traditional media.

  6. The Results

    • 134% Increase in engagement rate
    • 97% Improved Media performance
    • 40 WordPress block variants seamlessly integrated

More Case Studies

With innovation at our core, our leading thinkers at BFJ publish their findings to ensure our knowledge is shared to support and educate.

View all

Are You a Changemaker?

Book a free strategy session. We'll show you what's working, what isn't and what we'd change first.

  • Meet with a strategy specialist to build a growth plan
  • Increase your media performance by up to 200%
  • Improve business efficiencies to increase ROI via automation and increase profit
  • We cut to the chase. What digital marketing is actually working?