Arcare - BFJ Digital
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arcare marketing

Arcare Digital Marketing, Transformation & Salesforce Consultancy

80%

Attribution increased

30%

Increased revenue attribution
Arcare Aged CarArcare - BFJ Digital

Overview

BFJ Digital Provided:
Salesforce development
Offline revenue attribution
Revenue reporting - Connecting marketing, sales & finance
Profit-led digital marketing strategy

Property Revenue Attribution

Salesforce ConsultancyDigital MarketingWebsite Design & BuildData AnalysisOffline AttributionRevenue Reporting

INDUSTRY

Property

DURATION

Ongoing

PRESENCE

AU

How Did We Do It?

Salesforce Build

1

Building Salesforce to enable full marketing profit analysis when sales occur offline, via a digital marketing campaign was achieved with Arcare. Media channels including Google, Social & Programmatic right through to offline transactions enabled better budget and channel mix decisions.

Bespoke Website Build

2

Having BFJ Digital engaged not only for digital marketing but also the new website enabled a data-led website design and development process on WordPress.

Digital Marketing Strategy

3

With a full digital marketing package that included SEM, SEO, Social, Programmatic, and Email Marketing, all enabled a stronger performance of media due to a holistic and fluid media budget.

The Results

30%Increased revenue attribution
80%Attribution increased

Complete offline revenue attribution established a connection between the marketing function and sales and profits. This led to an increase in digital marketing efficiency and a decrease in marketing cost per sale.

offline marketing attribution

Performance Increased With True Digital Attribution

BFJ Digital managed Arcare's digital marketing for many years and continue to improve our presence online, even through Covid. Their ability to deliver technically advanced solutions normally applied for enterprise level business means we're punching well above our weight. SEM, SEO, their Salesforce integration solution is enabling revenue reporting, even though our transactions occur offline. Their responsiveness, and down to earth nature makes them a pleasure to work with, it's no surprise they're growing so quickly.

Matt, Head of Marketing
SUCCESS STORY

Are You a Changemaker?

Book a free session to elevate your online performance with one of Brisbane’s top digital marketing agencies. Save time and costs with our comprehensive, streamlined approach.

  • Meet with a strategy specialist to build a growth plan
  • Increase your media performance by up to 200%
  • Improve business efficiencies to increase ROI via automation and increase profit
  • We cut to the chase. What digital marketing is actually working?