Arcare Digital Marketing, Transformation & Salesforce Consultancy
BFJ Digital enabled Arcare to attribute offline sales activity to their digital marketing campaigns. The outcome enabled Arcare's digital marketing team to set budgets for their marketing mix with confidence of where the profit was generated via online channels.
Build out Revenue Reporting & Offline Attribution into the sales process
BFJ Digital developed an improved reporting function for the Arcare marketing and executive teams via a sophisticated Salesforce integration from marketing right down to sales, allowing attribution to happen with offline events such as phone calls and on-premise visits. Helping the Arcare team move away from estimated solutions to data-backed decisions.
Increasing performance with true digital attributionWe increased attribution by 80% Across all leads
- Salesforce development
- Offline Revenue Attribution
- Revenue Reporting - Connecting Marketing, Sales & Finance
- Profit-Led Digital Marketing Strategy
- Improved Digital Marketing
Increased revenue attribution
Complete offline revenue attribution established a connection between the marketing function and sales and profits. This led to an increase in digital marketing efficiency and a decrease in marketing cost per sale.<br /> <br />
Matt, Head of Marketing
BFJ Digital managed Arcare's digital marketing for many years and continue to improve our presence online, even through Covid. Their ability to deliver technically advanced solutions normally applied for enterprise level business means we're punching well above our weight. SEM, SEO, their Salesforce integration solution is enabling revenue reporting, even though our transactions occur offline. Their responsiveness, and down to earth nature makes them a pleasure to work with, it's no surprise they're growing so quickly.
Book a free strategy session today
Book a free session to elevate your online performance. Save time and costs with our comprehensive, streamlined approach.
- Meet with a strategy specialist to build a growth plan.
- Increase your media performance by up to 200%
- Improve business efficiencies to increase ROI via automation and increase profit
- We cut to the chase. What digital marketing is actually working?