arcare marketing

Arcare Digital Marketing, Transformation & Salesforce Consultancy

How offline sales and digital marketing attribution helped Arcare make more informed marketing budget, and strategy decisions.

Complete offline revenue attribution established a connection between the marketing function and sales and profits. This led to an increase in digital marketing efficiency and a decrease in marketing cost per sale.

Overview

  • BFJ Digital Provided:
  • Salesforce development
  • Offline revenue attribution
  • Revenue reporting - Connecting marketing, sales & finance
  • Profit-led digital marketing strategy
Attribution increased
80%
Increased revenue attribution
30%
Arcare website shown in a browser window
Arcare website, full page on a phone
Arcare brand photography
Arcare brand photography
Arcare brand photography

How Did We Do It?

  1. Salesforce Build

    Building Salesforce to enable full marketing profit analysis when sales occur offline, via a digital marketing campaign was achieved with Arcare. Media channels including Google, Social & Programmatic right through to offline transactions enabled better budget and channel mix decisions.

  2. Bespoke Website Build

    Having BFJ Digital engaged not only for digital marketing but also the new website enabled a data-led website design and development process on WordPress.

  3. Digital Marketing Strategy

    With a full digital marketing package that included SEM, SEO, Social, Programmatic, and Email Marketing, all enabled a stronger performance of media due to a holistic and fluid media budget.

  4. The Results

    • 30% Increased revenue attribution
    • 80% Attribution increased
arcare marketing

BFJ Digital managed Arcare's digital marketing for many years and continue to improve our presence online, even through Covid. Their ability to deliver technically advanced solutions normally applied for enterprise level business means we're punching well above our weight. SEM, SEO, their Salesforce integration solution is enabling revenue reporting, even though our transactions occur offline. Their responsiveness, and down to earth nature makes them a pleasure to work with, it's no surprise they're growing so quickly.

Matt, Head of Marketing

More Case Studies

With innovation at our core, our leading thinkers at BFJ publish their findings to ensure our knowledge is shared to support and educate.

View all

Are You a Changemaker?

Book a free strategy session. We'll show you what's working, what isn't and what we'd change first.

  • Meet with a strategy specialist to build a growth plan
  • Increase your media performance by up to 200%
  • Improve business efficiencies to increase ROI via automation and increase profit
  • We cut to the chase. What digital marketing is actually working?