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Arcare Digital Marketing, Transformation & Salesforce Consultancy

BFJ Digital enabled Arcare to attribute offline sales activity to their digital marketing campaigns. The outcome enabled Arcare's digital marketing team to set budgets for their marketing mix with confidence of where the profit was generated via online channels.

Build out Revenue Reporting & Offline Attribution into the sales process

BFJ Digital developed an improved reporting function for the Arcare marketing and executive teams via a sophisticated Salesforce integration from marketing right down to sales, allowing attribution to happen with offline events such as phone calls and on-premise visits. Helping the Arcare team move away from estimated solutions to data-backed decisions.

offline marketing attribution

Increasing performance with true digital attribution

We increased attribution by 80% Across all leads
  • Salesforce development
  • Offline Revenue Attribution
  • Revenue Reporting - Connecting Marketing, Sales & Finance
  • Profit-Led Digital Marketing Strategy
  • Improved Digital Marketing

Increased revenue attribution

Complete offline revenue attribution established a connection between the marketing function and sales and profits. This led to an increase in digital marketing efficiency and a decrease in marketing cost per sale.

Salesforce Integration

Building Salesforce to enable full marketing profit analysis when sales occur offline, via a digital marketing campaign was achieved with Arcare. Media channels including Google, Social & Programmatic right through to offline transactions enabled better budget and channel mix decisions.
salesforce agency brisbane
Having BFJ Media engaged not only for digital marketing but for the new website enabled a data led website design and development process on WordPress.
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With a full digital marketing package that included SEM, SEO, Social, Programmatic, Email Marketing all enabled a stronger performance of media due to a holistic and fluid media budget.
offline marketing attribution
salesforce agency brisbane

BFJ Digital managed Arcare's digital marketing for many years and continue to improve our presence online, even through Covid. Their ability to deliver technically advanced solutions normally applied for enterprise level business means we're punching well above our weight. SEM, SEO, their Salesforce integration solution is enabling revenue reporting, even though our transactions occur offline. Their responsiveness, and down to earth nature makes them a pleasure to work with, it's no surprise they're growing so quickly.

Matt, Head of Marketing

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