Ainslie Bullion Digital Marketing Stack Audit & Strategy Development
Ainslie Bullion engaged BFJ Digital for a peer review to determine how their digital marketing data was being utilised. By auditing their media performance, website UX, and marketing stack, a complete transformation was revealed that would enable a sophisticated and dramatic increase in what success meant for the business.
Rebuilding attribution drove a digital marketing overhaul
BFJ Digital's solution to help Ainslie Bullion unlock the true value of Digital Marketing started with learning what attribution really meant, from each media platform right through to revenue generated. We identified and developed an attribution model that meant regardless of where the brand was being seen, our platform integrations and reporting centralisation could reveal where success really came from.
How attribution drove digital strategyIncreased revenue+150%Real platform CPAs unlocked
- More revenue
- Significantly improved attribution
- More efficient media allocation
- Data lead content strategy resulting in considerable SEO gains
- Programmatic Media
- Released Social Media Restrictions
Real revenue attribution driving more success
With more accurate reporting the business was enabled to push for success harder, with improved ROI across each platform
Digital Marketing audit process
Paul, Director, Ainslie Bullion
We recently moved all of our businesses to BFJ. The growth in the quality and performance of all metrics across the digital media / SEO spectrum has been nothing short of spectacular. Their diligence, strategy and tenacity in repairing legacy social platform issues too has been excellent. Clear communication of strategy and reporting of outcomes allow us to understand our spend and success of campaigns through them. Highly recommend.
Book a free strategy session today
Book a free session to elevate your online performance. Save time and costs with our comprehensive, streamlined approach.
- Meet with a strategy specialist to build a growth plan.
- Increase your media performance by up to 200%
- Improve business efficiencies to increase ROI via automation and increase profit
- We cut to the chase. What digital marketing is actually working?