Ainslie Bullion Digital Marketing Stack Audit & Strategy Development

Upon engaging BFJ Digital, Ainslie Bullion required a full audit of their digital marketing stack. This began with a research project which allows us to understand their business, their goals, and their industry before providing tailored recommendations.

The first task was to determine what data existed, moving its metrics into a centralised reporting method and building an attribution model to improve business decisions. Using a digital marketing maturity analysis we were able to reveal significant improvements in how the marketing stack was utilised. With the re-build underway, more success will continue as other areas within the business are digitally transformed.

With more accurate reporting the business was enabled to push for success harder, with improved ROI across each platform.