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Gasoline Alley Harley-Davidson®'s E-Commerce Growth Skyrockets

With The Help Of BFJ Digital, Gasoline Alley Harley-Davidson® Has Transformed Their Ecommerce Growth & Revenue. Find Out Exactly How We Did It.

BFJ Digital provided Gasoline Alley Harley-Davidson® with a completely custom Shopify website design, which was developed into their new website. Incorporating a larger ecommerce platform and improved customer experience and order processing for the Gasoline Alley team.

What We Achieved:

  • A new e-commerce website build
  • Generate tens of thousands in monthly sales
  • Grow e-commerce revenue from scratch
Sales in only two years
+100k
Active leads per month
+192%
In revenue
+$1 million
Gasoline Alley Harley-Davidson website shown in a browser window
Gasoline Alley Harley-Davidson website, full page on a phone
Gasoline Alley Harley-Davidson brand photography
Gasoline Alley Harley-Davidson brand photography
Gasoline Alley Harley-Davidson brand photography

How Did We Do It?

  1. Marketing Research

    BFJ Digital has worked with Gasoline Alley Harley-Davidson® for many years now, proudly supporting their team and collaborating on major digital marketing projects each year to continually build on their success and expand their offering to new platforms and audiences.

  2. Shopify Website Development

    With the help of BFJ Digital’s digital marketing strategies, the Gasoline Alley online store was able to reach new customers Australia-wide across a range of platforms. Eventually outgrowing their existing site, a new e-commerce website was launched through Shopify, leading to continual year-on-year growth.

  3. HubSpot CRM

    BFJ Digital’s latest growth innovation was to integrate HubSpot, allowing for custom automations and improved customer experience and communication, alongside improving website and sales data and tracking.

  4. The Results

    • +100k Sales in only two years
    • +192% Active lead per month
    • +$1 million In revenue
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I've been working with BFJ media for over 13 years within the automotive industry. l've found BFJ and the staff to be engaging and creative when developing strategies to improve our marketing and CRM processes while delivering exceptional results. I personally would recommend Ben and his team. In terms of automotive digital marketing agencies, they're the best.

Matt, Manager

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