Google Ads Agency Brisbane
Turn Google Ads spend into a managed performance loop
Within 90 days, Drive profit with high-performance Google Ads and Pay-Per-Click (PPC) campaigns that focus on one thing: return on investment. We combine AI-driven optimisation with offline attribution to show what’s really working—and where to double down.
Client Spotlight: SmartClinics — From 1 → 40+ clinics. Want that kind of performance?
Chief Marketing Officer - Better MedicalView Case StudyBFJ Digital has been a trusted and valued partner of Better Medical and SmartClinics for many years. They are results-oriented and provide a range of digital marketing services each month, including SEO, website management, content production, digital advertising, and much more! They are experts in the field, and deliver consistently outstanding service. Thanks, team!
Profit-First Growth with Google Ads
Flexible Advertising Strategies With Search Engines
- Search advertising (Google Ads, Bing Ads, and more).
- Display advertising.
- Video content advertising.
- Remarketing advertising.
Maximise Your PPC with Google Ads
- Effectively reach your target audience.
- Drive new traffic and customers to your website.
- Boost conversions and lead generation through search marketing.
- Optimise landing pages to get the most out of your website.
Understand Your Return on Investment (ROI)
- With all your lead points in place, you can calculate your exact return on investment.
- Work with our team to understand your media spend and what the returns with customers.
- Don't just make random budget guesses, plan your campaign budgets accordingly.
Our Edge: Profit Reporting
- Clicks aren’t sales. At BFJ, we track beyond the browser
- Map calls, bookings, showroom visits back to specific campaigns
- Link CRM data (like lead stages or revenue) to ad clicks
- Identify high-LTV customers and optimise campaigns to find more of them
- Stop doing guesswork and discover what delivers
How We Do It
PPC Expertise
AI-Driven Optimisation
We use AI throughout your Google Ads campaign lifecycle:
- Smart Bidding – Adjusts bids based on real-time signals (location, device, time)
- Responsive Ads – Auto-tests and serves the best-performing headlines and copy
- Predictive Budgeting – Allocates spend to the most likely converting channels
- Custom Dashboards – Real-time reporting that focuses on revenue, not just CTR
Result: clients consistently see lower CPC, higher CVR, and better ROAS.
Get In Touch
Search Ads
ROI-Focused Recommendations
- Use Target ROAS or Max Conversion Value bidding
- Segment branded vs non-branded campaigns
- Exclude irrelevant clicks with negative keyword management
- Always track conversions—phone, CRM, form fills, and in-person
- Refresh ad copy monthly based on performance insights
Search Engine Marketing
Google Ads First, Bing and Video Where They Pay Back
Search marketing is wider than one platform. Google Ads is the core of what we run, and we add Bing Search where the audience and budget justify it. Search ads reach people already looking for you. Video and display find people who do not know your business yet, and remarketing brings back the ones who visited and left. Each campaign type has one job, and we judge it on revenue.
Plan your campaigns
Paid Search and SEO
Why Your SEO Changes What You Pay for Clicks
Google Ads uses a quality scoring system, and the quality of your landing page affects it. A site with the right keywords on the page, supported by SEO in Brisbane, helps bring down overall costs. Organic traffic alone will not beat a well-funded competitor, and paid search alone means paying for every visit. We plan the two together so each lifts the other.
Talk to a specialistDisplay Ads
Break the Boundaries of Advertising
Take your advertising beyond the search results pages with display advertising. Target your paying customers with eye-catching visual ads as they browse online to make sure your business is at the forefront of their minds.
Boost Brand Awareness
Shopping Ads
Smarter Product Feeds, Better Sales Results
Use your products and start generating more sales, profit, and search engine visibility. We can work with any website to develop a top-notch product feed to serve the best ads and a smooth shopping experience showcasing your product’s imagery, title, price, store name, and more.
Drive More Traffic and Sales
Video and Remarketing
Find New Customers, Then Bring Them Back
Video advertising puts your business in front of potential customers who are not aware of you yet. Remarketing follows up with the people who already know you. We can also use your existing customer database to find people who look like your best customers, then optimise spend to reach more of them.
Reach new audiencesAmplify Your Strategy
Utilise First-Party Data to Improve Your Results
By implementing powerful CRM marketing automation tools into your search engine marketing strategy, you'll be able to optimise your strategy with real-time data and provide personalised follow-up campaigns with in-depth customer insights.
HubSpot allows you to track, segment, and nurture campaign leads, making it easier to drive conversions as well as track results. As a HubSpot Brisbane partner, we can assist you in the custom design and development of your HubSpot CRM, as well as provide ongoing support.
Enhance Your Strategy
Performance Loop
One Agency, One Managed Performance Loop
Your Google Ads account is a managed asset, not a campaign you set and forget. After launch, Labs, our client intelligence platform, joins cross-platform data from ad clicks through to CRM and revenue, so each month's optimisation builds on the last. Search, SEO and CRM work from the same numbers, with one accountable team.
Book a strategy callBudget and Return
Set Your Budget From the Return, Not a Guess
Once every lead point is tracked, you can calculate your return on investment. We work with you on your media spend and what it returns in customers, then plan campaign budgets accordingly. We also optimise your landing pages, because the click is only half the job: a page built to convert makes every ad dollar work harder, and a conversion lift there shows up straight in your return.
Work out your returnSEARCH ENGINE MARKETING BRISBANE EXPERTISE
Why Choose Us for Google Ads?
- 18 years managing complex PPC accounts
- In-house AI tools + offline attribution integrations
- Transparent reporting: we show real ROI
- Brisbane-based, nationally capable
- No long-term lock-ins
We don’t do vanity clicks. We do sales your accountant will smile at.
Search Marketing Brisbane
Creative Agency
Media Agency
In-House Team
PR Agency
One-Stop Shop for All Services
PPC / SEM
Google Ads Partner
Closed Loop Reporting
A/B & AI-Driven Testing
Revenue Attribution
Integration With CRMs
Dynamic Phone Call Tracking
Real-World Results
Why BFJ Digital?
- 18 years managing complex PPC accounts
- In-house AI tools + offline attribution integrations
- Transparent reporting: we show real ROI
- Brisbane-based, nationally capable
- No long-term lock-ins
Our Partners
Maximise Your Business With Search Engine Marketing
Do you know which of your ad clicks became revenue last month? Book a free strategy call and we will show how Google Ads, search and CRM data fit together for your business.
- Meet with a strategy specialist to build a growth plan
- Improve business efficiencies to increase ROI via automation and increase profit
- Utilise Google Ads, Bing Ads and more
PPC Agency FAQs
How much does PPC cost per month?
PPC costs can fluctuate differently between industries and keywords based on what you are looking to achieve with your advertising targeting. Media spend goes directly to Google. Let our team help you understand what type of SEO campaigns fit within your budget.
When using PPC, where can your ads appear?
Depending on the type of strategy and ad campaigns you are running, your Google Ads can appear in a multitude of places. These can appear differently per search campaign, display campaign, or even remarketing advertising. Talk to our team today to work out what placements suit your strategy for online success.
What PPC search engines do you use in your advertising?
BFJ Digital primarily focuses on Google Search and Bing Search. Depending on the client’s requirements and their budget, we will focus on one or both of these. The combination of these two search engines provides our customers the maximum opportunity to advertise to their customers while optimising their budgets.
What is the difference between search engine optimisation (SEO) and search engine marketing?
SEO is used for gaining traffic from organic results and improving website content. A search marketing strategy also uses SEO techniques to gain visibility through paid search via paid keyword search costs. This form of paid ads will appear in the top section of the search engine result pages, usually above all organic traffic results.
Does SEO have an impact on SEM?
Yes, SEO has an impact on your search engine marketing, along with your organic search engine rankings. This is noted through the quality scoring system applied in Google Ads. The best option is to have an SEO strategy in place along with your Google campaigns to make sure that your landing page contains the correct SEO keywords attached to your Google Advertising campaigns. This will help bring down overall costs.
Is Google Ads the same as search engine marketing?
Google Ads is the main platform for search engine marketing. Search marketing also covers other engines such as Bing, plus display, video and remarketing. We run Google Ads as the core and add the rest where it earns its place.
How do you decide what to spend on Google Ads?
We start from your goals and the return each lead is worth, using your tracked conversions and CRM data. Then we plan the budget around that return instead of picking a number. Media spend goes straight to Google, and we report what it returned.
Can you run display, video and remarketing as well as search ads?
Yes. Search ads capture people already looking. Display, video and remarketing reach new audiences and bring back past visitors. We set each one a clear job and report on revenue, not clicks.