Hospitality Digital Marketing Agency
Digital Marketing for Hospitality Providers
We help hospitality venues drive direct bookings, fill tables in quieter periods and build repeat custom with data-driven, revenue-focused marketing strategies.
Hospitality Digital Marketing Agency Experience
Increase Customer Value
What's Your Direct Booking Actually Worth?
Every third-party booking costs you your margin.
Every disconnected system costs you a customer.
We build marketing that closes both gaps, so your spend ties back to covers, occupancy and function revenue.
The Pain Points We Fix
Know Why They're Booking
Who's Actually Booking Your Venue
Hospitality bookings are made up of wildly different guests and types of occasions. Each arrives with a different intent, budget and path to booking.
Treating them as one audience is where most hospitality campaigns fall over. We segment by occasion, spend and repeat potential, then build distinct messaging for each.
Solutions for Every Hospitality Model
BARS, RESTAURANTS & CASUAL DININGFill Tables & Build Repeat Visits- High-intent Google Ads for "bars near me" and suburb-level restaurant queries.
- Local SEO that wins the map pack and drives walk-ins.
- Automated "we miss you" flows triggered by booking platform data.
EVENT SPACES & FUNCTION VENUESDrive High-Value Function Bookings- Targeted lead generation for weddings, corporate and seasonal bookings.
- Landing pages and enquiry flows built for high-value deal capture.
- Sales pipeline reporting integrated with HubSpot or Salesforce.
HOTELS, RESORTS & ACCOMMODATIONReduce OTA Reliance & Own Your Bookings- Brand search protection so you stop paying OTAs for your own guests.
- First-party data strategies that build repeat direct bookings.
- Revenue attribution connecting spend to direct versus OTA bookings.
Local SEO for Hospitality
Dominate “bars near me”, “function venues Brisbane” and suburb-level restaurant searches.
We rank your venue pages for the queries that put feet through the door, and we build the review, citation and Google Business Profile work that keeps you there.
Our local SEO programs are built around the trading patterns that matter to your venue, so visibility peaks when your seats need filling.
Paid Media (Push & Pull)
Push: High-impact video ads on Meta and TikTok that use your venue’s visual appeal to drive awareness and weekday bookings.
Pull: High-intent Google Ads for function and event searches, plus brand search protection against OTA bidding on your name.
Every campaign is tied to commercial outcomes, so you see what’s driving covers, not just clicks.
CRM & Lifecycle Marketing
Turn a one-time diner into a birthday regular. Automated lifecycle flows based on last visit date, average spend per head and booking history.
Welcome sequences for first-time guests; win-back flows for lapsed diners; loyalty communications that actually get opened.
We connect your booking data to your email platform so every message is triggered by real guest behaviour, not guesswork.
Event Lead Generation
Specific campaigns to fill function spaces for Christmas parties, EOFY events, weddings and corporate bookings. We track deal quality and pipeline value, not just form fills.
Every enquiry gets qualified, routed and attributed back to the source campaign.
Our event campaigns are built to deliver high-value leads that convert into confirmed bookings, with full pipeline visibility from first click to signed contract.
BFJ Digital vs Other Hospitality Marketing Solutions
| Benefits |  | Creative Agency | Traditional Agency | In-House Marketing Team | Single-Channel Specialists |
|---|---|---|---|---|---|
| Hospitality-Specific Strategy | |||||
| POS & Booking Integration | |||||
| Local SEO & Map Pack | |||||
| Paid Media (Search + Social) | |||||
| CRM & Lifecycle Automation | |||||
| Event Lead Generation | |||||
| Creative & Video Production | |||||
| Website Design & Management | |||||
| Revenue Attribution (Online + Offline) | |||||
| Knows your venue day to day |
Your Hospitality Growth Team
We look at your covers, average spend per head, occupancy and function bookings, and turn that data into marketing decisions that move revenue. Our strategists, media buyers, CRM specialists and content team sit under one roof in Brisbane.
How We Work With You
Our Hospitality Media Partners
Our Hospitality Industry Services
Digital Marketing
Our digital marketing packages for the hospitality industry are bespoke, cost-effective and help boost customer bookings across your venues.
- Digital Marketing Packages
- Paid Search Ads
- Social Media
- Search Engine Optimisation (SEO)
- Answer Engine Optimisation (AEO)
Websites and CRMs
Websites, landing pages and CRMs built specifically for the hospitality industry enable far more advanced marketing and even revenue reporting.
Digital Marketing
Our digital marketing packages for the hospitality industry are bespoke, cost-effective and help boost customer bookings across your venues.
- Digital Marketing Packages
- Paid Search Ads
- Social Media
- Search Engine Optimisation (SEO)
- Answer Engine Optimisation (AEO)
5-Star Service Is How We’ve Grown So Quickly
Working with BFJ has been a game-changer for us. Their WordPress build doubled our website traffic, directly leading to a doubling of conversions. Their team's communication made the process as seamless as possible. Highly recommended!
Mike SmithLutheran Services, CTO We recently moved all of our businesses to BFJ. The growth in the quality and performance of all metrics across the digital media / SEO spectrum has been nothing short of spectacular. Their diligence, strategy and tenacity in repairing legacy social platform issues too has been excellent. Clear communication of strategy and reporting of outcomes allow us to understand our spend and success of campaigns through them. Highly recommend.
PaulAinslie Bullion, Director BFJ has been a trusted and valued partner of Better Medical and SmartClinics for many years. They are results-oriented and provide a range of digital marketing services each month, including SEO, website management, content production, digital advertising, and much more! They are experts in the field, and deliver consistently outstanding service. Thanks, team!
BriarCMO, Better Medical Everyone at BFJ has always been so fantastic at helping out with my digital marketing and digital advertising needs. They also have done an excellent job with website development. I can't recommend them highly enough
JacksenManager, Hyundai We have had the pleasure of partnering with BFJ Digital for several years as our digital marketing agency, and the results have been nothing short of outstanding. We wholeheartedly recommend BFJ Digital to any business seeking a strategic and effective digital marketing partner. The team really knows their stuff!
KatManager, Henzells Agency I have worked with Ben and the team at BFJ DIGITAL for over 8 years on various clients and projects. They focus on getting a really decent understanding first so they can get better outcomes both online and offline that are commercially relevant. Great to work with - responsive, high attention to detail and fun!
CatherineOwner, CMK Ink
Hospitality FAQs
Can you track if an ad click led to a table booking?
Yes. By integrating tracking pixels with platforms like SevenRooms and ResDiary, we attribute revenue directly to the campaign, keyword or creative that drove it. No guesswork. Every ad dollar is tied to a cover or a booking.
Do you work with multi-venue franchise groups?
Yes. We specialise in multi-site scalability. We build brand-consistent marketing systems that still drive local foot traffic to specific venues. Each venue gets the local SEO, paid media and reporting it needs, all rolled up under a central group view for head office.
How do you help reduce OTA commissions?
By building your direct digital presence (SEO, brand search protection, CRM and email database), we train customers to book directly for better perks. We bypass the commission-heavy intermediaries, and the savings compound every month.
Can you integrate with our existing POS and booking system?
Yes. We regularly work with Lightspeed, Oracle (Micros and Simphony), H&L, SevenRooms, ResDiary and OpenTable. The goal is a single data view that connects POS revenue, booking platform data, and marketing attribution.
How long before we see results?
Paid media campaigns typically lift direct bookings within the first month. Local SEO and organic visibility compound over three to six months. CRM lifecycle flows start returning revenue as soon as we have sixty days of visit data to work with.
Do you handle brand creative and photography for venues?
Yes. We design image ads in-house and work with trusted video partners to produce video content for Meta, TikTok and Google.
Ready to Fill Your Venue?
Let's build a strategy that drives revenue, not just likes. Book a 30-minute strategy session with our hospitality team. We will review your current digital performance and identify the specific commission leaks, conversion gaps and untapped revenue opportunities in your portfolio.
- Fill more tables and rooms with direct bookings
- Consolidate reporting across every venue in your group
- Connect your booking systems to see the real return on every guest