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Technical SEO Services
Boost Your SEO Performance
SEO isn’t just about getting the right words on the page. There are various technical aspects that need to be properly taken care of for your search engine rankings to increase. With 18 years of experience managing our clients’ technical SEO, BFJ Digital is the agency you can trust for the job.
What Is Technical SEO?
And Why Is It So Important?
Technical search engine optimisation ensures that search engine crawlers can crawl and index your pages. From optimising your website speed to ensuring proper use of robots.txt, technical SEO can be a complex service – but it will reward you with increased organic traffic, greater visibility, and an enhanced user experience.
BFJ Digital vs Other Agencies
| Features |  | In-House Marketing | Freelancer | Creative Agency |
|---|---|---|---|---|
| Full crawl & technical audit | ||||
| Core Web Vitals & speed fixes | ||||
| Site structure & internal linking | ||||
| Schema / structured data | ||||
| Developers to implement fixes | ||||
| Knows your codebase day to day | ||||
| Lowest cost for a small site |
Technical SEO Audits
How Is Your Website Performing?
The first step to building your technical SEO is to conduct a thorough website audit to identify any technical SEO issues that could impact your pages from being indexed. Our Brisbane technical SEO experts will look at your site speed, health, internal linking, mobile usability, and more in the analysis of your website performance.
Optimised Website Structure
Logical Site Structure to Boost Indexability
The best way for search engines to read your website is by having a logical site structure. This means clear relationships between pages and subpages, such as the parent / child URL structure. At BFJ Digital, we ensure that your site architecture is logically structured to improve indexability and user experience.
Technical Improvements
Site Improvements to Increase Traffic & Visibility
We ensure that search engines crawl your site as intended – and to do so, we often have to make a few technical improvements through tools such as Google Search Console. Our technical SEO consultants create and update any XML sitemaps, manage your robots.txt files, and implement canonical tags to ensure the correct URLs are indexed and avoid duplicate content.
Optimised On-Page SEO Elements
Ensure All Aspects of Your Site Are Covered
Technical SEO and on-page SEO go hand-in-hand, which is why our technical SEO services extend into our on-page SEO services – and vice versa. We ensure all your pages’ meta and heading structures (H1s, H2s, etc), and page imagery alt text and sizes are optimised correctly.
Performance Enhancement
Stay at Optimal Performance Levels
Ensuring you have a top-performing website plays a key role in technical SEO strategies. Based on our findings in our initial technical SEO audit, we focus on improving your page speed through image compression, caching, and code minimisation. We also make sure your website is fully responsive, particularly on mobile, so that users can visit your site easily on all devices. Making sure your site hosting is reliable and secure is also another crucial aspect BFJ Digital focuses on in enhancing a website’s performance.
Website Usability
Ensure Your Site's Features Meet the Criteria
As websites and search engines have become more and more advanced, optimising your website for search engine bots have been programmed to look out for certain features on websites for them to be ranked well. This includes page loading speed, the number of pages, content length, and user-friendly designs. At BFJ Digital, we ensure your website meets all of the criteria for usability to ensure higher search engine rankings.
User Experience
Build Pages That Drive Positive Experiences
SEO and user experience are directly related. With good SEO, your users will be able to find you more easily, and with a good user experience, your website will be rewarded and organic rankings will increase. Our on page SEO services will help ensure your SERPs increase.
We understand the key principles of SEO and user experience, making sure copy is written for consumers (not search engines), the website’s usability top-tier, and the page is optimised for key search terms. We also ensure your site’s design is functional and aesthetic, using data-led insights to build pages.
Technical SEO Services Brisbane
Level One, 433 Upper Edward St, Spring Hill 4000Open Mon - Fri from 8am to 5pm.07 3106 3777Technical SEO Related News
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Technical SEO Services FAQs
Is technical SEO an ongoing service?
Absolutely. Just like on-page SEO, technical SEO is an ongoing process. Regular updates and audits are essential to keep up with changes in search engine algorithms and website updates. At BFJ Digital, we proactively monitor your website and any algorithm changes to ensure that your site stays optimised for all search engines, maintaining your rankings and site visibility and performance.
What are some common technical SEO issues?
Some of the most common technical SEO issues that we see include slow page loading, duplicate content, poor mobile usability, broken links, and improper use of robots.txt. Luckily, BFJ Digital is exactly the right technical SEO strategy to rectify these issues and get our clients’ websites back to optimal performance.