Endeavour Foundation, 75 years

Endeavour Foundation HubSpot Website

Endeavour Foundation needed a complete overhaul of its enterprise website to improve accessibility, search performance, user experience and internal content management.

BFJ Digital delivered a full redesign and rebuild on HubSpot CMS — including 40+ custom modules, WCAG 2.1 AA accessibility compliance, advanced search, dynamic maps, and Salesforce-integrated forms.

The result is a modern, fast, compliant, fully modular website that empowers Endeavour’s internal teams while improving the customer experience across disability services, supported employment, housing, research, and community engagement.

What We Delivered:

  • Complete website re-design and development
  • HubSpot Development and block library
  • Salesforce integration (yep, from HubSpot!)
  • Search Engine Optimisation
#1 Google Serps YOY
+100
Increase in SEO
10,000
Fully Editable Content Blocks
+40
  • Nivedita Pillai
  • Jayden Osborne
  • Tricia Ravalo
Endeavour Foundation website shown in a browser window
Endeavour Foundation website, full page on a phone
Endeavour Foundation brand photography
Endeavour Foundation brand photography
Endeavour Foundation brand photography

How Did We Do It?

  1. The Challenge

    • Legacy Sitecore website with outdated design and inconsistent UX.
    • Content editors unable to update templates without developer support.
    • Poor accessibility and mobile performance.
    • Complex form logic linked to Salesforce CRM.
    • Required a fully modular design system with dozens of reusable content blocks.
    • Large sitemap and multi-team internal workflows across Endeavour.

    Endeavour needed a future-proof digital platform that improved usability, simplified content workflows, and supported their national service network.

  2. Our Solution

    BFJ Digital designed and built a full HubSpot CMS ecosystem — aligned to Endeavour’s brand, accessibility needs, and internal processes.

    Key website elements delivered:

    • Complete HubSpot CMS migration with all templates, components and content types rebuilt natively.
    • 40+ custom-built modules including map search, resource cards, events, articles, accommodation listings, rich text grids and more (as defined in the brief).
    • WCAG 2.1 AA accessibility across all design and development.
    • Dynamic Google Maps integration for locations and services.
    • Salesforce-integrated form logic (including conditional participant name logic).
    • Full design system including Figma design library, typography scale, desktop/mobile templates.
    • SEO-ready architecture with performance optimisation, structured rendering and sitemap automation.
    • Training, documentation & staging workflows for Endeavour’s content team.

    Website UX, IA & Design

    • Full IA review, navigation redesign, breadcrumb logic, and improved page hierarchy.
    • High-fidelity Figma design system, with accessibility baked in from the start.
    • 8 core templates and 40+ module types designed for flexible storytelling and service delivery.
    • Mobile-first design with variations across 12-column layouts.

    HubSpot Development

    • Global header, footer, mega nav, mobile nav, breadcrumbs, search.
    • Dynamic map search with filtered cards & colour-coded location pins.
    • Article system with categories, tags, filters, featured news and list views.
    • Service cards, alternating layouts, profile cards, accommodation modules.
    • Rich-text grid system with multiple ratios and colour themes.
    • Image galleries, video modules, CTA panels, pop-ups and tab components.
    • Optimised codebase: lazy loading, CDN delivery, minification and performance renders.
    • Full CMS documentation for Endeavour editors.

  3. The outcome

    BFJ Digital delivered a modern, fully modular digital platform built for growth, accessibility, and operational efficiency.

    Results

    • Faster page load speeds and better crawlability due to static render optimisation.
    • Significantly improved accessibility and user experience.
    • Dramatically reduced dependency on developers for day-to-day content updates.
    • Stronger search performance foundations with cleaner IA and technical SEO.
    • A scalable HubSpot environment able to support future personalisation and CRM automation.
Endeavour Foundation, 75 years

"Endeavour Foundation now has a scalable, accessible, and modern digital platform that supports their mission, improves customer journeys, and gives their internal teams complete control."

Endeavour Foundation

More Case Studies

With innovation at our core, our leading thinkers at BFJ publish their findings to ensure our knowledge is shared to support and educate.

View all

Looking to Refresh Your Website?

For a whole new website look and feel, trust the experts at BFJ Digital. We combine in-depth insights with industry knowledge to produce data-driven strategies and designs.