Programmatic Agency Brisbane
Programmatic Advertising Across Every Channel
Reach your audience wherever they are – from streaming TV to digital billboards to podcast apps. We use programmatic technology to place your ads across multiple channels, targeting the right people rather than just buying placements.
Programmatic Agency Brisbane
What is Programmatic Advertising?
Programmatic advertising is automated media buying that reaches people across most digital channels – excluding search and social platforms.
Here's what that covers: digital billboards, streaming TV (Kayo, Binge, Foxtel), YouTube, Spotify and podcast ads, display ads on news sites, native advertising, and interactive rich media.
Instead of buying ad space on specific websites or shows, you're buying access to specific audiences. The same person who sees your billboard can be retargeted with a display ad on their phone later. That's programmatic working across channels.
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Why This Matters for Your Business
Multi-Platform Access
1We work across the world's leading demand-side platforms (DSPs) – Quantcast, Yahoo, DV360, StackAdapt, Vistar, Hivestack, Amazon and more. This means we can choose the right platform for each channel and objective, not force every campaign through one system.
Every Channel Covered
2Your customers don't just exist in one place. They watch streaming TV, listen to podcasts, see billboards, browse news sites, and scroll on their phones. We can reach them across all these environments with coordinated messaging.
Audience-First Approach
3We don't waste budget on broad placements hoping the right people see them. We use precise audience targeting and retargeting, so your spend goes toward people most likely to convert.
Transparency & Measurement
4Programmatic lets us track who's been exposed to your campaign and how they respond across devices. You get clear attribution back to conversions, not just vanity metrics like impressions. We also have cookieless solutions for extended reach.
All Channels We Activate
Display & Native Advertising
Audio (Spotify, Podcasts, Digital Radio)
Digital Out-of-Home (DOOH)
BVOD (Broadcast Video on Demand)
YouTube
Rich Media & Interactive Formats
Display & Native Advertising
Display & Native Advertising
Your ads appear on premium news sites, industry publications, and relevant content platforms across Australia.
Display ads are the visual banners you see on websites. Native ads blend into the content feed, matching the look and feel of the site they're on. Both formats work, depending on your goals.
Where your ads appear: News.com.au, Sydney Morning Herald, Australian Financial Review, Domain, Realestate.com.au, plus thousands of niche sites relevant to your industry.
We can show you examples of display campaigns we've run for existing clients. We've delivered results across retail, healthcare, finance, and B2B sectors and more
DOOH Ads
Digital Out-of-Home (DOOH)
Digital billboards and screens in high-traffic locations across Brisbane, Sydney, Melbourne, and regional centres.
Your ads appear on roadside digital billboards, shopping centre screens, transit displays, and venues. We can target by location, time of day, and even trigger ads based on conditions like weather or traffic patterns.
Where your ads appear: JCDecuax roadside billboards, QMS shopping centre screens, transit hubs, airports, and fuel stations.
With programmatic DOOH, we can detect when a device passes by your billboard (anonymously, using location and device signals) and later serve follow-up ads to that same device on mobile. It's a way to extend your outdoor campaign into the digital world, ensuring your message reaches the right audience more than once.
Audio Ads
Audio (Spotify, Podcasts, Digital Radio)
Your ads play between songs on Spotify, during podcast episodes, and on digital radio streams.
Audio advertising reaches people during their commute, at the gym, or while working. It's personal, engaging, and hard to skip.
Where your ads appear: Spotify, ARN networks, Southern Cross Austereo networks, podcast networks, and streaming radio
We can create audio ads that match your brand voice and target specific demographics, locations, and listening behaviours
BVOD Agency
BVOD (Broadcast Video on Demand)
Your video ads play during streaming TV shows and live sports – the same premium content as traditional TV, but with better targeting and measurement.
BVOD is catch-up TV and streaming platforms. It's where Australians are increasingly watching content, and it offers targeting that free-to-air TV never could.
Where your ads appear: Foxtel, Binge, Kayo Sport, 7Plus, 9Now, 10Play SBS On Demand.
We can target by demographics, location, interests, and viewing behaviour. Your ads appear in the same ad breaks as major brands, but you only pay for your specific audience.
YouTube Agency
YouTube Ads
Your video ads play before, during, or after YouTube videos your target audience watches.
YouTube is the second-largest search engine in Australia. People go there to learn, research, and be entertained. Your ads can appear in front of the right content at the right time.
Where your ads appear: Before videos (pre-roll), during longer videos (mid-roll), or after videos (post-roll). We target based on topics, channels, demographics, and viewing history.
Unlike traditional YouTube advertising, programmatic gives us access to premium inventory and better control over placement quality.
Rich Media & Interactive Formats
Rich Media & Interactive Formats
Engaging, interactive ad formats that go beyond static banners; think expandable ads, video in-banner, carousel ads, and gamified experiences.
Rich media ads capture attention and drive higher engagement than standard display ads. They're particularly effective for product launches, events, and brand campaigns.
Where your ads appear: Premium publishers that support interactive formats, including news sites, lifestyle publications, and mobile apps.
These formats can include video, animation, swipe gestures, polls, and clickable product carousels – all within the ad itself.
Programmatic Advertising Benefits
Marketing Solutions
Creative Agency
Media Agency
In-House Team
PR Agency
One Platform for Display Ads to TV, Radio, and Video
Advanced Real-Time Bidding
Cross-Channel Performance Optimisation
Real-Time Analytics
Budget Efficiency
Unique Third-Party Audiences
Multi-Layered Targeting Capabilities
Customised Design Solutions
SmartClinics Grows from One to 40+ Clinics With One Agency
Chief Marketing Officer - Better MedicalView Case StudyBFJ Digital has been a trusted and valued partner of Better Medical and SmartClinics for many years. They are results-oriented and provide a range of digital marketing services each month, including SEO, website management, content production, digital advertising, and much more! They are experts in the field, and deliver consistently outstanding service. Thanks, team!
How We Do It
Why Programmatic Beats Traditional Buying
Better Targeting
Better Targeting
Traditional media buying: "We'll buy ad space during this TV show and hope our audience watches it."
Programmatic: "We'll target people who fit our customer profile across any platform they use."
Real-Time Flexibility
Traditional media buying: "We committed to a three-month placement. Hope it works." Programmatic: "This channel isn't performing. We're shifting budget to what's driving results."
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Programmatic Advertising Agency
Cross-Channel Consistency
Cross-Channel Consistency
Traditional media buying: "We're running TV, radio, and outdoor through three different partners with no connection."
Programmatic: "We're coordinating all channels through one platform, retargeting the same audiences across multiple touchpoints."
Better Measurement
Traditional media buying: "Here's how many people probably saw your ad, based on ratings." Programmatic: "Here's exactly who saw your ad, what they did afterwards, and which channels drove conversions."
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Our Partners & Platforms
Enhanced Campaign Monitoring
We work with the world's leading platforms and publishers to give you access to premium inventory across all channels:
Demand-Side Platforms (DSPs): Quantcast | Yahoo | Google DV360 | StackAdapt | Vistar
Digital Out-of-Home: JCDecaux | QMS | Hivestack
Audio: Spotify | ARN | Southern Cross Austereo
BVOD & Streaming: Foxtel | Binge | Kayo | Samsung TV | LG TV | Tubi | 7Plus | 9Now | 10Play | SBS On Demand | Optus Sport
Other Channels: Uber Ads | Premium publisher networks
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What You Can Expect Working with Us
Clear Communication
We explain what we're doing and why in plain English. No jargon, no hiding behind technical terms you don't understand.
Flexible Budgets
No massive upfront commitments. We can shift budget based on what's working. If a channel isn't delivering, we'll tell you and recommend alternatives.
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Maximise Media Spend
Honest Recommendations
Honest Recommendations
Programmatic isn't always the answer. If your goals are better served through search or social, we'll tell you. We're focused on what drives results, not pushing one solution.
Technical Expertise You Can Access
We handle the complex technical side – DMPs, DSPs, bid strategies, audience overlays. You get the results and insights in business terms you can actually use.
Platforms such as DV360 and Quantcast give you multi-channel ad placement, ensuring maximum visibility to target audiences. We can target ad placements that align with your target audience’s preferences, ensuring they’ll be seen by the right people at the right time.
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Programmatic Advertising Services
Ready to Harness the Power of Programmatic?
From brand awareness on connected TV to conversion-driven display and native ads, programmatic advertising ensures your message reaches the right people at the right time, across every channel.
Not sure if programmatic makes sense for your business? Let's talk through your current advertising, your goals, and whether this approach fits.
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What Happens in Our Planning Session:
We'll ask about:
1- Your business goals and current challenges
- Who your ideal customers are and where they spend time
- Your current advertising mix and what's working (or not)
- Budget expectations and timeline
We'll show you:
2- Which channels could reach your audience effectively
- How cross-channel targeting would work for your business
- Expected budget allocation across platforms
- What results to expect and how we measure success
You'll get:
3- Honest assessment of whether programmatic is right for you
- Clear recommendations with no obligation
- Realistic expectations about costs and timelines
The Best Brisbane Advertising Agency
Why BFJ Digital?
At BFJ Digital, we’re all about striving for innovation and success. After 15+ years in the digital marketing industry, we have the diverse skill set needed to craft and execute highly effective programmatic advertising strategies tailored to your brand’s unique objectives.
By partnering with us to harness the power of programmatic advertising, you’ll be able to elevate your brand to a whole new level, seeing results you never dreamed of.
Get In TouchOur Partners
Increase Your Revenue Today
Book a free session to elevate your online performance with programmatic advertising. Our digital media experts are ready to take your company to new heights.
- Meet with a strategy specialist to build a growth plan
- Increase your media performance by up to 200%
- Improve business efficiencies to increase ROI via automation and increase profit
- We cut to the chase. What digital marketing is actually working?
Programmatic Advertising FAQs
How is programmatic advertising different to traditional advertising methods?
Programmatic advertising involves the automated process of buying and selling online ad space, whereas traditional advertising methods generally rely on manual processes and negotiation. With programmatic advertising, you can target specific audiences more precisely and optimise your campaigns in real-time.
Is programmatic advertising suitable for smaller companies?
Programmatic advertising is great for businesses of all sizes. While it’s often associated with larger corporations, it’s still accessible to smaller businesses, thanks to the availability of self-serve platforms and flexible pricing models.
With improved targeting capabilities, enhanced campaign performance and increased cost-efficiency, we strongly recommend programmatic advertising to our clients.
Are there any risks for brand safety and advertising fraud?
Brand safety and advertising fraud are legitimate concerns in the digital advertising landscape. However, programmatic advertising platforms have various measures in place to reduce and manage these risks, including third-party verification tools, pre-bid filtering, and ad placement controls.