Rennie Advisory Wordpress Website

Rennie Advisory is an Australian corporate advisory firm helping organisations navigate the defining transitions of our time: energy, climate, and society. With offices in Brisbane, Sydney, Perth, and Melbourne, Rennie advises clients across energy, mining and resources, government and regulators, industrials and infrastructure, investors, and utilities on strategy, capital, economics, reform, sustainability, and business transformation.

Rennie needed a complete digital rebuild that matched the seriousness of its work — without throwing away the brand equity it already held. BFJ Digital delivered a full redesign and rebuild on WordPress: 230+ pages, 10 templates, 35 custom modules, a featured case study system, and live weather and LinkedIn integrations, with every existing insight, blog, and case study migrated across.

The result is a sharper, design-conscious advisory site that reflects Rennie's positioning, makes its work easy to find across four expertise areas and six sectors, and hands the team a content engine they can run without developer involvement.

• Uplift the brand without redesigning it. The brief wasn't a rebuild from scratch — it was to sharpen the existing identity's connection to Rennie's values: transition, sustainability, and impact. Every decision had to read as evolution, not departure. A more nuanced challenge than a full rebrand.
• Complex information architecture. Four expertise areas with 12 underlying services, six distinct sectors, an insights library, plus careers and team content. Surfacing all of it without overwhelming visitors meant careful calls on hierarchy, mega-menu structure, and cross-linking.
• Migrate a live content library. Rennie's existing insights, blogs, and case studies were a genuine asset. Migration had to preserve every article, hold SEO equity, and re-categorise content under the new taxonomy with nothing lost.

Rennie needed a platform that lifted the brand, organised a complex offering, and brought their entire content history with them — ready from day one.

BFJ Digital designed and built a full WordPress system aligned to Rennie's existing identity, content needs, and four-office national presence.

Key website elements delivered:

• Full redesign and rebuild across 230+ pages.
• 10 page templates and 35 custom modules for flexible storytelling across services and sectors.
• A visual brand uplift working within Rennie's existing identity — sharpening the link to transition, sustainability, and impact rather than replacing the brand.
• A featured case study system showcasing client work across energy, sustainability, and infrastructure.
• Live weather integration for each of the four offices (Brisbane, Sydney, Perth, Melbourne).
• LinkedIn feed integration pulling Rennie's latest posts directly into the site.
• Full migration of existing insights, blogs, and case studies, handled end-to-end by BFJ.

Website UX, IA & Design

• A clear architecture across four expertise areas and six sectors, so prospective clients can find relevant work fast.
• Mega-menu structure and cross-linking tuned to surface a deep offering without overwhelming visitors.
• A featured case study format that gives Rennie's project work the prominence it deserves.
• A multi-office presence on the contact and about pages, with live weather data signalling national scale and personality.

WordPress Development

• 10 reusable templates and 35 custom modules built for a self-sufficient content team.
• Live weather API integration across four office locations.
• LinkedIn feed integration keeping the site connected to Rennie's most current thinking.
• Full content migration preserving every article, its categorisation, and its SEO equity under the new taxonomy.

BFJ Digital delivered a complete digital rebuild and brand uplift that better reflects Rennie's positioning as a serious, design-conscious advisory firm.

Results

• A site that matches the seriousness and design sensibility of Rennie's work.
• A clear path for prospective clients to find relevant work across expertise areas and sectors.
• All existing blogs, insights, and case studies live from day one — no content lost in transition.
• A live content engine the Rennie team runs themselves, adding insights, case studies, and articles without developer involvement.
• A distinctive multi-office identity with live weather signalling national scale.
• An always-current connection to Rennie's latest thinking via LinkedIn.

Rennie Advisory now has a modern, brand-aligned platform that organises a complex offering, gives their project work prominence, and puts day-to-day content control firmly in their hands.