RevOps

Marketing, sales and service, working toward one number: revenue.

RevOps connects your marketing, sales and customer service into one revenue system, so every lead gets followed up, every customer gets looked after and you can see exactly which marketing pays for itself. It's how growing businesses win more of the customers they're already paying to attract, and because BFJ can run your marketing and your CRM together, every improvement on one side shows up as revenue on the other.

Take the RevOps check 4 min ā†’ Book a revenue audit
5.0 on Google (95 reviews) HubSpot's fastest growing Australian partner

The problem

Clicks are easy to buy. Revenue isn't.

Any agency can turn up the spend and show you a traffic graph heading the right way, and most stop there because what happens after the click belongs to someone else's team and someone else's system. That's where the money goes missing, in the gap between a form fill and a sales call, between a signed deal and onboarding, and between a happy customer and the next thing they would have bought from you.

Clicks bought this month 128,407 ā–² Climbing  Easy to see, easy to report, easy to buy more of
Revenue you can trace back to them $? The trail goes cold somewhere between marketing, sales and service
Clicks
The lead waits days for a call
Leads
Sales asks what marketing already knew
Sales conversations
The handover to service is an email
Customers
Nobody asks them back
Repeat customers

Sound familiar?

Sales says the leads are rubbish and marketing says sales never calls them. The CRM says one number and the sales team's spreadsheet says another. The board report takes a week to build every month. We know which ads get clicks, we don't know which ones make money. Customers keep telling us the same thing three times. Our HubSpot was set up by someone who left two years ago. Finance and marketing have never agreed on a revenue number.

What RevOps does

We connect marketing, sales and service so every team works from the same customer.

Each team keeps its own tools and its own targets, and RevOps is the wiring between them, so nothing gets lost when a customer moves from one team to the next and every dollar can be traced back to where it came from.

Marketing

Gets measured on revenue, so budget follows what sells.

  • Closed deals flow back to the campaign, ad and keyword that started them
  • Lead scoring is tuned on the people who actually bought
  • Customers drop out of prospect emails the moment they sign
Sales

Picks up every lead fast, with the whole story attached.

  • New leads route to the right rep in minutes, with what they read and clicked
  • The pipeline lives in the CRM, so the spreadsheet on the side can go
  • Promises made in the sale are recorded where service can see them
Customer service

Starts every customer knowing what was sold and promised.

  • Onboarding opens with the deal, the dates and the contacts already filled in
  • Tickets tie to accounts, so at-risk customers show up before they cancel
  • Renewal and upsell signals go back to sales and marketing

The shared layer we build underneath

Most businesses skip this layer because nobody notices it until it's missing, and it's what makes everything above possible.

One data modelLifecycle stages with clear rulesLead routing and handoffsIntegrations that sync one wayRevenue and profit reportingOnline to offline attribution

Works with HubSpot, Salesforce, Shopify, GA4, Google Ads, Meta and BFJ Labs

Our services

Everything from the first click to the closed deal.

We can run your full digital marketing stack and the RevOps underneath it as one package, which means every click is tracked through to the sale and one team answers for the result. If you already have a marketing team or agency you're happy with, we'll build the RevOps side around them.

Digital marketing

The full digital marketing stack, wired straight into your CRM.

SEO, AEO, Google Ads, Meta, social and your website run by one team and connected to the same system as sales and service, so every lead arrives with its source attached and ad spend can be bid on profit rather than clicks.

Digital marketing services ā†’
SEO and AEOGoogle AdsMeta and socialWebsites and landing pagesBranding and creativeProfit-based bidding (POAS)

RevOps, built and looked after by us

01

CRM setup and migration

HubSpot built around how you actually sell, or a clean move from your old system with the history intact.

HubSpot agency ā†’
02

Data model and clean-up

Duplicates merged, fields fixed and one record per customer, so every report starts from data people trust.

CRM health check ā†’
03

Lifecycle and pipeline design

Clear rules for when a lead becomes sales' job and a customer becomes service's, so nobody argues about where a deal sits.

04

Lead routing and handoffs

New leads reach the right person in minutes, and closed deals reach onboarding with everything that was promised.

05

Automation and customer journeys

Email and automation that knows who's a prospect and who's a customer, and brings buyers back for the next purchase.

06

Integrations

Shopify, POS, booking systems, GA4, Google Ads and Meta connected to the CRM, so online activity meets offline sales.

07

Revenue attribution and reporting

Revenue and profit traced back to the channel, campaign and keyword that produced it, in reports built on BFJ Labs.

Revenue attribution ā†’
08

Ongoing RevOps support

A team that owns the system after launch, makes the changes your people ask for and reviews revenue with you every month.

What it looks like for one customer

Follow Sam through a business without RevOps.

Sam runs operations for a 40 person company and she's ready to buy. Scroll to see what happens when marketing, sales and service each keep their own version of her, and then what changes when they share one.

Before Sam's been reading your newsletter for a while

She's in your email platform and nowhere else.

Marketing knows her as a subscriber with a low score, and to sales and service she doesn't exist yet, which is fine for now.

Marketing Tuesday, 9:14am

She downloads your pricing guide.

Sam clicks a Google ad, grabs the guide and opens three follow-up emails in a week, so marketing's automation scores her as a hot lead and counts her in this month's lead report.

Sales Friday, 4:40pm

Sales calls her three days later.

The lead lands in a shared inbox, gets copied into the sales spreadsheet and reaches a rep on Friday afternoon, by which time Sam has spoken to a competitor twice. The rep can't see which guide she read, so the first call is spent asking questions she has already answered.

Sales Two weeks later

She signs anyway, because your product is better.

The deal goes to closed won at $48,000, and the things the rep promised to win it, a June go-live and a dedicated onboarding contact, are written in the rep's notebook.

Service Onboarding, week one

Service starts with a blank ticket.

Nobody passed on the June date, so the service team asks Sam the same questions sales asked, creates her as a new contact and books her in for August. Her first ticket is asking where her onboarding is.

Marketing Week two

Then she gets 20% off her first purchase.

Marketing's list still has Sam down as a prospect, so the nurture sequence keeps running and offers her a discount on the thing she bought a fortnight ago at full price.

Board meeting End of quarter

All three reports are accurate, and that's the problem.

Marketing reports leads up, sales reports lead quality down and service reports onboarding overloaded. Nobody in the room can say what Sam was worth, what she cost to win or why she's already asking about her contract terms.

Marketing's version of Samemail platform

No record

Tells the board: Leads are up
Sales' version of SamCRM + spreadsheet

No record

Tells the board: Lead quality is down
Service's version of Samhelp desk

No record

Tells the board: Onboarding is overloaded

What was Sam worth? Three systems, three answers, no answer.

Sam is an illustrative customer, not a real client.

Without RevOps

Same Sam. Three versions of her.

Every team did its job well and the business still lost money on her, because the version of Sam each team was working from was missing what the others knew.

Marketing
Lifecycle
Lead
Source
Google Ads
Last email
20% off
Sales
Contact
S. Ortiz (dupe)
Source
Unknown
Promised
In a notebook
Service
Customer
Sam O. (new)
Go-live
August
Owner
Unassigned
Sam Ortiz
Lifecycle
Customer
Source
Google Ads, pricing guide
Deal
$48,000, closed won
Promised
June go-live, named onboarding lead
Go-live
12 June, on track
Emails
Customer journey, prospect offers off
Next
Add-on conversation booked for Q3

The RevOps check

How joined up are your teams?

Nine questions and about four minutes, and you'll get a score out of 100, a breakdown across the four places revenue usually leaks and the handoff that's costing you most.

  • HandoffsHow leads and customers move between teams
  • DataWhether every team sees the same customer
  • ReportingWhether you can trace revenue to its source
  • OwnershipWho looks after the system once it's built

Results

Results we measure in dollars, not clicks.

Gasoline Alley Harley-Davidson +$1M

In added revenue after connecting Shopify and HubSpot, so online sales and follow-up ran off the same customer record.

Ekka 2026 $7.95M

In tracked digital revenue, with Meta returning 20.46 times its spend, measured in sales rather than clicks.

ā†’Read the case study
Arcare aged care +30%

More revenue attributed to marketing by connecting online enquiries to offline outcomes.

5.0 on Google from 95 reviews HubSpot's fastest growing Australian partner Around 25 specialists across SEO, paid, web and CRM Brisbane and Gold Coast since 2009

How it works

From audit to a monthly revenue review.

1Weeks one to three

Audit

We follow how a customer actually moves through your marketing, sales and service, check the tracking and the CRM, and put a dollar figure on every place they're being dropped.

2Straight after

Plan

You get a plan ranked by revenue impact, so the first fixes are the ones that pay for the rest of the work.

3While you keep selling

Build and launch

Our team of around 25 across SEO, paid media, web and CRM builds the data model, handoffs, integrations and reporting without asking your teams to stop work.

4Every month after that

Revenue review

We sit down with the leads of all three teams and go through revenue and profit by channel, looking at the same number in the same room.

FAQs

RevOps questions we get asked.

What is RevOps, in plain English?

Revenue operations is the system that sits underneath marketing, sales and customer service, which covers the shared customer data, the rules for handing customers between teams and the reporting that shows where revenue comes from. When it's working, every team sees the same customer and the leadership team sees one revenue number.

Do we need to be on HubSpot?

Most of our RevOps work is built in HubSpot, and we also connect Salesforce, Shopify, GA4, Google Ads and Meta. The audit looks at what you already have before anyone suggests changing it.

Do we have to rebuild our CRM?

Usually not, because plenty of the biggest fixes happen inside the CRM you already pay for, and the audit tells you whether a rebuild would actually cost less than fixing what's there.

How is this different from hiring a CRM consultant?

A CRM consultant can fix the system but has no say over the marketing that feeds it, whereas we can run both, so one team is accountable from the first click to the closed deal and nobody can point at the other side when the numbers don't add up.

Can you work with our in-house team or another agency?

Yes. Plenty of clients keep their own marketing and sales people, or an agency they're happy with, and we build the system underneath them, train everyone on it and make sure their work shows up in the revenue reporting.

Do we need to buy the marketing and the RevOps together?

No. Bundling them is where you get the most out of it, because one team owns the whole journey, but most clients start with whichever side is leaking the most money and add the other once they can see the numbers.

How do you report results?

Every month we report revenue and profit by channel, tied back to the customer records, so the number in the report matches the number in the CRM.

Tell us where it breaks

A few lines is plenty, and we'll come back with a suggested starting point. If it makes sense, the next step is an audit that puts a dollar figure on every leak, so you know what fixing it is worth before you spend anything. If you've done the RevOps check, mention your score.

  • Phone 07 3106 3777
  • Level One, 433 Upper Edward St, Spring Hill 4000
  • Also on the Gold Coast, in Burleigh Heads