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A Full Funnel Strategy Boost To Ainslie Bullion

From traffic growth to revenue gains, our campaign delivered big results. Explore strategies to boost your digital marketing success.

The campaign achieved exceptional results across key channels, including a 78% increase in organic traffic and a 148% lift in average impressions. Further digital improvements were seen with a 132% uplift in engaged sessions from paid social ads, a 161% boost in display and a 39% up in video engagement. 

Slight dips were seen in paid search and cross-network ads allowing learnings for future campaigns. Referral traffic rose an impressive 26%, while bottom-line revenue exceeded expectations, proving the effectiveness of a full-funnel, multi-channel approach in driving both engagement and conversion.

What we achieved:

  • Improved brand awareness and market share.
  • Increased channel strategy to align with marketing goals.
  • Hyper targeted search ads and performance max campaigns.
  • Built following and credibility of the brand.
  • Dripped viewers into re-marketing campaigns.
  • Boost to year-on-year revenue beyond forecasted growth.
  • Optimised user engagement through the design and website structure.
  • Improved findability through search engines and social media channels.
  • Clarified customer journeys and streamlined transactions with best-practice ecommerce front-end design.
Engagement in display
+161%
Engagement in paid social
+132%
Engagement in paid video
+39%
Increase in organic traffic value*
+133%
Close up of gold and silver bullion bars from Ainslie Bullion
Ainslie Bullion website, full page on a phone
Ainslie Bullion brand photography
Ainslie Bullion brand photography
Ainslie Bullion brand photography

How Did We Do It?

  1. Full-funnel Meta Advertising

    BFJ Digital rolled out a comprehensive Meta strategy to engage customers at every stage of their journey with Ainslie Bullion. This included brand awareness campaigns to build trust and reach, traffic campaigns to promote Ainslie’s content mid-funnel, and lead generation campaigns to convert interest into actual purchases to boost revenue.

  2. Programmatic Display Advertising

    To amplify visibility and brand recall, we leveraged programmatic display ads to feature Ainslie Bullion on highly relevant business and finance websites. Eye-catching banner ads encouraged click-throughs, while re-targeting lists strengthened ongoing engagement and ensured the brand stayed front of mind throughout the customer decision-making process.

  3. Search And Performance Max Campaigns

    BFJ knew that awareness efforts alone would not be enough to achieve Ainslie Bullion's ambitious goals. Brand awareness work was complemented with Google Search and Performance Max campaigns targeting users actively seeking bullion and investment products. This intent-driven approach ensured Ainslie captured high-quality leads, maximising bottom-of-funnel conversions and contributing directly to strong revenue growth.

  4. Search Engine Optimisation

    Understanding that it can take months and even years to see compounded results in  Search Engine Optimisation, BFJ took a strategic approach to increasing Ainslie’s visibility in search, and ultimately, their bottom line. 

    Through our three-pillar approach of high-quality content, backlinks and technical optimisations, we’ve created sustainable growth for the brand. You can read more details in our marketing stack audit and strategy development case study.

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We recently moved all of our businesses to BFJ. The growth in the quality and performance of all metrics across the digital media / SEO spectrum has been nothing short of spectacular. Their diligence, strategy and tenacity in repairing legacy social platform issues too has been excellent. Clear communication of strategy and reporting of outcomes allow us to understand our spend and success of campaigns through them. Highly recommend.

Paul, Director, Ainslie Bullion

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