Western Suburbs Automatics logo

Growing a Local Auto Business to Full Capacity with Strategic Google Ads

Since partnering with BFJ Digital in 2021, they’ve transformed their digital presence and established themselves through our Google Ads campaign.

With just an 18% increase in ad spend compared to the previous year, BFJ achieved:

  • 173% increase in clicks
  • 32% increase in conversions
  • 109% higher CTR
  • 56% lower CPC
  • 10% reduction in CPA

The result? Western Suburbs Automatics is now booked out months in advance, a testament to the power of long-term strategic digital growth.

What we achieved:

  • Increased online visibility through optimised landing pages and ad copy.
  • Drove a consistent stream of qualified local leads.
  • Reduced acquisition costs while boosting overall conversion performance.
  • Achieved full booking capacity, months in advance.
Clicks
+173%
Conversions
+32%
CTR
+109%
Western Suburbs Automatics website shown in a browser window
Western Suburbs Automatics website, full page on a phone
Western Suburbs Automatics brand photography
Western Suburbs Automatics brand photography
Western Suburbs Automatics brand photography

How Did We Do It?

  1. Website Optimisation & Content Refresh

     BFJ Digital modernised the Western Suburbs Automatics website by improving its technical performance and content architecture. We developed new, conversion-focused landing pages, refined internal linking and site hierarchy, and updated copy to align with SEO best practices.

    This included optimising keyword placement, integrating locational relevance, and adding structured FAQ content to enhance semantic search visibility. The result was a faster, more search-friendly website that delivered a smoother user experience and stronger lead generation performance.

  2. Strategic Google Ads Campaigns

    By combining insights into search behaviour with localised audience targeting, we delivered campaigns highlighting core services, including automatic transmission servicing and repairs, to improve both engagement and conversions.

  3. Continuous Optimisation & Scaling

    Across five years, we continuously optimised campaign structure, including keyword selection, ad group organisation, and bidding strategies, while testing ad extensions, excluding non-performing audiences, and adjusting for seasonal trends to sustain strong ROI.

Western Suburbs Automatics logo

Highly recommend Hannah and her team at BFJ Digital, they are extremely professional and helpful, and are always there to help with anything. Would not go anywhere else.

Janie, Owner at WS Auto

More Case Studies

With innovation at our core, our leading thinkers at BFJ publish their findings to ensure our knowledge is shared to support and educate.

View all

Are You Ready to Accelerate Growth?

Get in touch with BFJ Digital today to see how we can turn your marketing engine into a lead-generating machine.

  • Meet with a strategy specialist to build a growth plan
  • Increase your media performance by up to 200%
  • Improve business efficiencies to increase ROI via automation and increase profit
  • We cut to the chase. What digital marketing is actually working?