Swyftx BFJ Client

Swyftx Boosts Awareness With Uber's Journey Ads

By Utilising Uber's Programmatic Journey Ads, Swyftx Was Able To Dramatically Enhance Brand Awareness With Precision Targeting. All The Details Here.

By targeting key audiences during their journey to and from the Crypto Conference, Swyftx saw a significant boost in awareness. Some key outcomes include:

  • Campaign engagement averaged 134 seconds - a total of 33% higher than benchmarks.
  • CTR was three times higher than the Australian Journey Ad benchmark. During the campaign, CTR averaged at 4.87%, with a record high of 5.94% on the actual day of the conference.

What We Delivered:

  • Optimised journey ads
  • Increased brand awareness
Average CTR
4.87%
Seconds average view time
134
CTR on conference day
5.94%
finance digital marketing
Phone and laptop showcasing Swyftx platform
Swyftx brand photography
Swyftx brand photography
Swyftx brand photography

How Did We Do It?

  1. Precision-Targeted Journey Ads

    During the 2024 Crypto Conference, Swyftx partnered with Uber Advertising to increase leads and brand awareness by targeting attendees and enthusiasts. The campaign, led and implemented by BFJ Digital, was aimed at targeting audiences to and from the conference with Uber's Journey Ads, promoting special incentives to first-time Swyftx users via a 'Sign-Up' call-to-action.

    By utilising Journey Ads, Swyftx was able to leverage Uber's destination and behavioural targeting, allowing them to connect with target audiences at precisely the right moments.

  2. Uber programmatic partner

    Data StrategyCreativeDSP OpsMeasurementBrand Safety

    • First-party Uber rider data layered with your CRM

    • Geo-contextual segments (airports, events, CBDs)

    • AI-driven look-alike modelling for scale

    • Dark-mode motion graphics tuned to Uber UI

    • Dynamic variants by trip phase (pre, in-ride, post)

    • In-house studio for same-day A/B spins

    • Certified DV360, TTD & Yahoo traders

    • Automated bid logic to meet Uber CPM floors

    • Real-time pacing, fraud & viewability alerts

    • Incremental-lift studies tied to ride IDs

    • Attention metrics (avg view-time, VCR) baked in

    • Post-ride purchase & app-event tracking

    • 100 % logged-in inventory—no third-party cookies
    • ISO-aligned verification stack & custom block-lists
    • Context exclusions (e.g. late-night or high-risk areas)

  3. The Results

    • 4.87% Average CTR
    • 134 Seconds Average View Time
    • 5.94% CTR on conference day

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