A Three-Site Migration and Rebuild for Guide Dogs
Three Guide Dogs websites moved onto one platform: 484 pages and 1,015 content items migrated and rebuilt.
SmartClinics Website Build
Taking a deep dive into the healthcare digital landscape, BFJ Digital combined the business's goals with industry data to meet the brief criteria.
SmartClinics' new website has seen a significant increase in engagement from users, as well as improved SEO results. The site was re-designed for better navigation and accessibility, both of which have been achieved.
What We Delivered:
- Custom website design and development
- Search engine optimisation strategy
- Post-launch support and maintenance
- Conversion rate increase
- 120%
- Site engagement rate increase
- 102%
- Increase of #1 KWs after 1 month
- 15%
How Did We Do It?
Website Design Concept and Consultation
SmartClinics provided BFJ Digital with their requirements to launch a new website. Taking a deep-dive into SmartClinics and the healthcare digital landscape, BFJ Digital combined the business's goals with industry data to create a wireframe for a website that was functional, visually appealing, and met the brief criteria.
Design and Development
BFJ Digital created the approved website design on a staging site, allowing SmartClinics to see the site as it would be live and make changes in real-time. This method allowed SmartClinics to continue working without disruptions to their online operations or cause issues to their live site visitors. Once completed, BFJ Digital undertook rigorous testing to ensure no errors or bugs would arise during and post-launch.
Search Engine Optimisation
SmartClinics' content was migrated to the staging site, with redirects implemented to avoid significant loss of SEO. All pages were built and optimised to the highest standard to ensure technical SEO requirements were met.
The Results
- 102% Site engagement rate increase
- 120% Conversion rate increase
- 15% Increase of #1 KWs after 1 month
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Looking for a New Website Design?
Choose the experts at BFJ Digital for a complete website refresh. Using data-driven methods combined with unmatched knowledge and expertise, our website developers offer high-quality websites for both function and aesthetic.
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