EIM Training logo

Exceeding Lead Gen Goals For EIM Training

From 25 to 127 leads per month, BFJ’s lead gen strategy boosted EIM Training by 408%. Discover the campaign driving sustained growth.

The campaign transformed lead generation for EIM Training, increasing monthly leads from 25 to 127. This was higher volume than the ambitious targets they had set for the campaign, delivering a whopping 408% growth. Streamlined Facebook forms, targeted audiences, and value-focused creative drove sustained engagement, higher-quality leads and consistent growth over a 12-month period.

What we achieved:

  • Simplified and improved lead gen user experience.
  • 25 leads to 64 leads per month within 3 months.
  • Average of 127 leads per month after 12 months.
Increase in leads
+408%
Leads p/month above campaigns goals
+7
Leads per month average
+127
EIM Training website shown in a browser window
EIM Training website, full page on a phone
EIM Training brand photography
EIM Training brand photography
EIM Training brand photography

How Did We Do It?

  1. Facebook Lead Generation Campaign

    When EIM came to us, they were using lengthy website forms to generate leads. We shifted them to a streamlined Facebook lead form to reduce friction for their audience while maintaining quality through snappy qualifying questions. There was an overall improvement to the number of leads received per month (up from 25 to an average of 127) plus the user experience for these leads was far better.  

  2. Audience Segmentation And Lookalike Targeting

    The campaign targeted qualified audiences by focusing on electricians and creating lookalike audiences from previous students. This approach ensured ads reached the people most likely to convert, improving relevance in order to reduce wasted spend and drive higher-quality leads.

  3. Value-Driven Creative Ads

    BFJ Digital developed image ads showcasing course highlights such as flexible delivery (online and in-person), one-year completion and QLD subsidies. These clear value propositions attracted prospective students by addressing the key factors driving their decisions and positioning the course as accessible and practical.

More Case Studies

With innovation at our core, our leading thinkers at BFJ publish their findings to ensure our knowledge is shared to support and educate.

View all

Are You a Changemaker?

Book a free strategy session. We'll show you what's working, what isn't and what we'd change first.

  • Meet with a strategy specialist to build a growth plan
  • Increase your media performance by up to 200%
  • Improve business efficiencies to increase ROI via automation and increase profit
  • We cut to the chase. What digital marketing is actually working?