Beating The Competition For Laser Vision SA

When Laser Vision SA partnered with us, they needed a clear direction to reach people considering corrective eye surgery. We developed a tailored marketing strategy that mapped out patient journeys, identified high-intent audience segments, and aligned messaging with their goals. This foundation ensured every campaign was targeted, consistent, and focused on generating quality leads rather than broad, unfocused traffic.

With strategy in place, we launched campaigns that combined precise audience targeting with clear, trust-building messaging. By testing and refining ad creatives across Meta and Google channels, Laser Vision SA consistently achieved and then exceeded their monthly lead goals. The campaigns not only delivered a steady flow of enquiries but also improved efficiency, ensuring marketing spend translated directly into patient bookings.

To turn leads into patients, we integrated HubSpot into the follow-up process. Automated workflows nurtured prospects with relevant content while tracking every interaction, enabling the team to respond quickly and effectively. Beyond conversion, HubSpot created opportunities to upsell premium services and treatments, giving Laser Vision SA a structured system to maximise patient value and long-term growth.

During our engagement with Laser Vision SA, we identified the need to have full attribution for all of our leads. Being a Private Clinic, the salespeople are the receptionists. We successfully installed a CRM to not only streamline their reporting and how they book customers, but also full lead attribution to understand exactly what ads were working and to help improve how Laser Vision SA talked to their customers.