Medical Marketing Agency
Fill your appointment book and stay AHPRA compliant
We are a medical marketing agency working with GP groups, specialist practices and multi-location clinic networks across Australia. We grow patient volume through local search, content, paid media and booking integration, all built around AHPRA advertising guidelines and reported against confirmed bookings.
Trusted by Australian healthcare providers
Get found
How Patients Choose A Practice
Most patients have narrowed down a shortlist before they contact anyone. They search on a phone, read reviews, compare opening hours and check which clinics bulk bill, so the practice that appears early in that process usually takes the booking.
We build the organic visibility and local presence that put your practice in front of patients at that moment. That work then connects to your booking system, so you can see which channels are producing appointments and what each one costs you.
AHPRA Compliant by Design
Compliance built in before anything goes live
Section 133 of the National Law governs what a regulated health service is allowed to say in its advertising, covering testimonials, claims of benefit, offers and imagery. Responsibility for a breach sits with the practitioner and the practice, which is why compliance cannot be handed over and forgotten.
We write and review every campaign against the AHPRA advertising guidelines before it goes live, which covers ad copy, landing pages, review handling and any claim about outcomes. That review sits inside the process from the beginning, so growth never creates an exposure you have to unwind later.
- Testimonial and review handling that meets the guidelines
- Claims about outcomes supported by acceptable evidence
- Discount and offer wording that carries the required terms
- Before and after imagery reviewed against current guidance
Medical Marketing Experts to Help You Grow Faster
- Proven campaign strategies across 100’s of medical brands
- Understanding of compliance, advertising law and industry regulations
- Expertise in handling sensitive patient information with full compliance
- Enhanced brand credibility through expert medical content
- Data-driven approaches to maximise marketing ROI
- Ability to simplify complex medical messaging to diverse audiences
No Vanity Metrics, Just the Numbers That Count
Marketing services for medical practices
LOCAL SEARCHEvery clinic ranking in its own suburb- Location pages built for each practice address
- Google Business Profile management per site
- Review generation that meets AHPRA rules
MEDICAL CONTENTContent that ranks and reassures patients- Condition and service pages written for search
- FAQ content built for AI and answer engines
- Practitioner review before anything is published
PAID SEARCH AND SOCIALHigh-intent patient demand captured quickly- Campaigns for bulk billing and specific services
- Location-level budgets and reporting
- Ad copy checked against the guidelines
BOOKINGS AND CRMEvery enquiry traced back to its source- Booking system and CRM integration
- Cost per patient reporting by location
- Offline attribution for phone bookings
BFJ Digital vs Other Health Marketing Solutions
| Benefits |  | Other Agencies | In-House Marketing Team |
|---|---|---|---|
| AHPRA guideline review before campaigns launch | |||
| Reporting by individual clinic location | |||
| Cost per patient reported as standard | |||
| Attribution for phone and walk-in bookings | |||
| Experience across multi-site clinic networks | |||
| Search, media, creative and development under one roof | |||
| Knows your clinic day to day |
Marketing a national multi-clinic GP network
“BFJ Digital has been a trusted and valued partner of Better Medical and SmartClinics for many years. They are results-oriented and provide a range of digital marketing services each month, including SEO, website management, content production, digital advertising, and much more! They are experts in the field, and deliver consistently outstanding service. Thanks, team!”
The practices we work with
GP groups and clinic networks
Multi-site general practice is where most of our healthcare work sits. We rank each clinic in its own catchment, run budgets at location level and report per site, so a practice manager in one suburb can see their own numbers alongside the group view.
Specialist practices
Specialist practices depend on referral relationships as well as patient search, so campaigns need to reach referring GPs and patients at the same time. We build content and search visibility for both audiences and report on where each new patient originated.
Allied health providers
Allied health providers compete in tight local catchments where map pack position and review volume drive most enquiries. We focus on local search, booking integration and review generation that stays inside the guidelines applying to registered practitioners.
Aged care and residential providers
Aged care marketing runs on a longer decision cycle involving families as well as residents, and it carries its own compliance considerations. We run this work through a dedicated aged care practice that sits alongside our medical team.
GP groups and clinic networks
Multi-site general practice is where most of our healthcare work sits. We rank each clinic in its own catchment, run budgets at location level and report per site, so a practice manager in one suburb can see their own numbers alongside the group view.
REPORTING AND ATTRIBUTION
Marketing measured against booked appointments
Most patient journeys in general practice finish with a phone call or a walk-in, which means click-based reporting consistently understates what marketing is producing. Without a link back to the booking system, spend ends up being judged on the wrong numbers.
We connect your advertising platforms, your website and your practice management or CRM system so that each booking carries its original source. That gives you cost per patient by location and by channel, which is the figure a practice board can actually act on.
Our Medical Marketing Process
Our Healthcare Media Partners
5-Star Service Is How We’ve Grown So Quickly
Working with BFJ has been a game-changer for us. Their WordPress build doubled our website traffic, directly leading to a doubling of conversions. Their team's communication made the process as seamless as possible. Highly recommended!
Mike SmithLutheran Services, CTO We recently moved all of our businesses to BFJ. The growth in the quality and performance of all metrics across the digital media / SEO spectrum has been nothing short of spectacular. Their diligence, strategy and tenacity in repairing legacy social platform issues too has been excellent. Clear communication of strategy and reporting of outcomes allow us to understand our spend and success of campaigns through them. Highly recommend.
PaulAinslie Bullion, Director BFJ has been a trusted and valued partner of Better Medical and SmartClinics for many years. They are results-oriented and provide a range of digital marketing services each month, including SEO, website management, content production, digital advertising, and much more! They are experts in the field, and deliver consistently outstanding service. Thanks, team!
BriarCMO, Better Medical Everyone at BFJ has always been so fantastic at helping out with my digital marketing and digital advertising needs. They also have done an excellent job with website development. I can't recommend them highly enough
JacksenManager, Hyundai We have had the pleasure of partnering with BFJ Digital for several years as our digital marketing agency, and the results have been nothing short of outstanding. We wholeheartedly recommend BFJ Digital to any business seeking a strategic and effective digital marketing partner. The team really knows their stuff!
KatManager, Henzells Agency I have worked with Ben and the team at BFJ DIGITAL for over 8 years on various clients and projects. They focus on getting a really decent understanding first so they can get better outcomes both online and offline that are commercially relevant. Great to work with - responsive, high attention to detail and fun!
CatherineOwner, CMK Ink
Ready to fill more appointments?
Tell us how many locations you run and what you are trying to grow, and we will come back with where the opportunity sits and what it would take to capture it. Every conversation starts from your current numbers.
- Maximise your patient bookings
- Consolidate costs to manage all your clinics nationwide
- Integrate with your booking systems to understand your patient ROI
Healthcare Marketing Brisbane, BFJ Digital Office
Level One, 433 Upper Edward St, Spring Hill 4000Open Mon - Fri from 8am to 5pm.07 3106 3777Medical Marketing FAQs
What does a medical marketing agency do?
A medical marketing agency grows patient numbers for practices through local search, content, paid media and booking integration. At BFJ Digital that work is built around the AHPRA advertising guidelines and reported against confirmed bookings and cost per patient.
Do you offer marketing for doctors?
Yes. Marketing for doctors and medical practices is what we do, from single-practitioner clinics to multi-location GP groups. We build local search, content, paid media and booking integration around the AHPRA advertising guidelines, and report against confirmed bookings and cost per patient. For a practical walk-through of how patients find, choose and book a practice, read our guide to marketing for doctors and medical practices.
Is medical marketing regulated in Australia?
Yes. Advertising a regulated health service is governed by section 133 of the National Law and the AHPRA advertising guidelines, which restrict testimonials about clinical care, claims of benefit, misleading imagery and offers published without their full terms. Responsibility for a breach sits with the practitioner and the practice.
Do you work with multi-location GP groups?
Yes, and it is where most of our healthcare work sits. We rank each clinic in its own local market, run budgets at location level and report performance per site, so practice managers can see their own numbers alongside the group position.
How much does marketing for medical practices cost?
Cost depends on the number of locations, how competitive each catchment is and which channels are involved. We scope from your current visibility and booking volume, then set a monthly investment against a target cost per patient before you commit to anything.
How long before we see more patient bookings?
Paid search can produce enquiries within the first few weeks, while organic and local search improvements generally build across the first three to six months. We report on both from month one, so you can see the leading indicators before the compounding results arrive.
Can you prove marketing is producing patients?
Yes. We connect your advertising platforms to your website and your practice management or CRM system so each booking carries its source, which produces cost per patient reporting by location and by channel.
Do you only work with practices in Brisbane?
No. Our office is in Brisbane and we run medical marketing for practice groups across Australia, including networks operating clinics in several states.
Can you help with practitioner recruitment as well as patients?
Yes. Recruitment campaigns use the same channels as patient acquisition and are a common request from clinic networks competing for GPs and specialists. We have run recruitment alongside patient acquisition for national general practice groups.