Medical Marketing Agency
Fill your appointment book and stay AHPRA compliant
We are a medical marketing agency working with GP groups, specialist practices and multi location clinic networks across Australia. We grow patient volume through local search, content, paid media and booking integration, all built around AHPRA advertising guidelines and reported against confirmed bookings.
Trusted by Australian healthcare providers
Get found
How Patients Choose A Practice
Most patients have narrowed down a shortlist before they contact anyone. They search on a phone, read reviews, compare opening hours and check which clinics bulk bill, so the practice that appears early in that process usually takes the booking.
We build the organic visibility and local presence that put your practice in front of patients at that moment. That work then connects to your booking system, so you can see which channels are producing appointments and what each one costs you
Talk to Our Healthcare Team
AHPRA Compliant by Design
Compliance built in before anything goes live
Section 133 of the National Law governs what a regulated health service is allowed to say in its advertising, covering testimonials, claims of benefit, offers and imagery. Responsibility for a breach sits with the practitioner and the practice, which is why compliance cannot be handed over and forgotten.
We write and review every campaign against the AHPRA advertising guidelines before it goes live, which covers ad copy, landing pages, review handling and any claim about outcomes. That review sits inside the process from the beginning, so growth never creates an exposure you have to unwind later.
- Testimonial and review handling that meets the guidelines
- Claims about outcomes supported by acceptable evidence
- Discount and offer wording that carries the required terms
- Before and after imagery reviewed against current guidance
Medical Marketing Experts to Help You Grow Faster
- Proven campaign strategies across 100’s of medical brands
- Understanding of compliance, advertising law and industry regulations
- Expertise in handling sensitive patient information with full compliance
- Enhanced brand credibility through expert medical content
- Data-driven approaches to maximise marketing ROI
- Ability to simplify complex medical messaging to diverse audiences
No Vanity Metrics, Just the Numbers That Count
Marketing services for medical practices
Every clinic ranking in its own suburb
- Location pages built for each practice address
- Google Business Profile management per site
- Review generation that meets AHPRA rules
Content that ranks and reassures patients
- Condition and service pages written for search
- FAQ content built for AI and answer engines
- Practitioner review before anything is published
High intent patient demand captured quickly
- Campaigns for bulk billing and specific services
- Location level budgets and reporting
- Ad copy checked against the guidelines
Every enquiry traced back to its source
- Booking system and CRM integration
- Cost per patient reporting by location
- Offline attribution for phone bookings
WHY PRACTICES CHOOSE BFJ
BFJ Digital vs Other Health Marketing Solutions
Benefits
Other Agencies
In-House Marketing Team
AHPRA guideline review before campaigns launch
Reporting broken out by individual clinic location
Cost per patient reported as standard
Attribution for phone and walk in booking
Experience across multi site clinic networks
Search, media, creative and development under one roof
Transparent pricing
Lock-in contract
Marketing a national multi-clinic GP network
Chief Marketing Officer - Better MedicalView Case StudyBFJ Digital has been a trusted and valued partner of Better Medical and SmartClinics for many years. They are results-oriented and provide a range of digital marketing services each month, including SEO, website management, content production, digital advertising, and much more! They are experts in the field, and deliver consistently outstanding service. Thanks, team!
The practices we work with
GP groups and clinic networks
Specialist practices
Allied health providers
Aged care and residential providers
The practices we work with
GP groups and clinic networks
Specialist practices
Allied health providers
Aged care and residential providers
REPORTING AND ATTRIBUTION
Marketing measured against booked appointments
Most patient journeys in general practice finish with a phone call or a walk in, which means click based reporting consistently understates what marketing is producing. Without a link back to the booking system, spend ends up being judged on the wrong numbers.
We connect your advertising platforms, your website and your practice management or CRM system so that each booking carries its original source. That gives you cost per patient by location and by channel, which is the figure a practice board can actually act on.
See Revenue Attribution
Our Medical Marketing Process
Our Healthcare Media Partners
5-Star Service Is How We’ve Grown So Quickly
Based on 90 reviews
Ready to fill more appointments?
Tell us how many locations you run and what you are trying to grow, and we will come back with where the opportunity sits and what it would take to capture it. Every conversation starts from your current numbers.
- Consolidate costs to manage all your clinics nationwide
- Integrate with your booking systems to understand your patient ROI
Healthcare Marketing Brisbane, BFJ Digital Office
Level One, 433 Upper Edward St, Spring Hill 4000.Open Mon - Fri from 8am to 5pm.07 3106 3777Medical Marketing FAQs
What does a medical marketing agency do?
A medical marketing agency grows patient numbers for practices through local search, content, paid media and booking integration. At BFJ Digital that work is built around the AHPRA advertising guidelines and reported against confirmed bookings and cost per patient.
Is medical marketing regulated in Australia?
Yes. Advertising a regulated health service is governed by section 133 of the National Law and the AHPRA advertising guidelines, which restrict testimonials about clinical care, claims of benefit, misleading imagery and offers published without their full terms. Responsibility for a breach sits with the practitioner and the practice.
Do you work with multi location GP groups?
Yes, and it is where most of our healthcare work sits. We rank each clinic in its own local market, run budgets at location level and report performance per site, so practice managers can see their own numbers alongside the group position.
How much does marketing for medical practices cost?
Cost depends on the number of locations, how competitive each catchment is and which channels are involved. We scope from your current visibility and booking volume, then set a monthly investment against a target cost per patient before you commit to anything.
How long before we see more patient bookings?
Paid search can produce enquiries within the first few weeks, while organic and local search improvements generally build across the first three to six months. We report on both from month one, so you can see the leading indicators before the compounding results arrive.
Can you prove marketing is producing patients?
Yes. We connect your advertising platforms to your website and your practice management or CRM system so each booking carries its source, which produces cost per patient reporting by location and by channel.
Do you only work with practices in Brisbane?
No. Our office is in Brisbane and we run medical marketing for practice groups across Australia, including networks operating clinics in several states.
Can you help with practitioner recruitment as well as patients?
Yes. Recruitment campaigns use the same channels as patient acquisition and are a common request from clinic networks competing for GPs and specialists. We have run recruitment alongside patient acquisition for national general practice groups.