Medical Marketing Agency

AHPRA COMPLIANT BY DESIGN

Compliance built in before anything goes live

Section 133 of the National Law governs what a regulated health service is allowed to say in its advertising, covering testimonials, claims of benefit, offers and imagery. Responsibility for a breach sits with the practitioner and the practice, which is why compliance cannot be handed over and forgotten.

We write and review every campaign against the AHPRA advertising guidelines before it goes live, which covers ad copy, landing pages, review handling and any claim about outcomes. That review sits inside the process from the beginning, so growth never creates an exposure you have to unwind later.

• Testimonial and review handling that meets the guidelines  
• Claims about outcomes supported by acceptable evidence  
• Discount and offer wording that carries the required terms  
• Before and after imagery reviewed against current guidance 

GP Digital Marketing

Marketing for Local clinics

As a digital marketing agency in Brisbane, we can help saturate your local region to capture more patients for general healthcare GP clinics.

Marketing for GP clinics is not like a normal local area marketing. Not only is trust paramount, but repeat business is as important as using a sophisticated retention strategy.

BFJ Digital helps ensure both acquisition and retention are delivered to increase customer lifetime value from health patients.

Dental Digital Marketing

Multi-Location Dental Marketing

Expanding dental locations via efficient digital marketing strategies is how we’ve grown a variety of dentist businesses.

Using an omnichannel digital marketing approach that starts with top-of-funnel in social and display and closes via SEO and paid search might sound simple, but getting it right and effective in a competitive space requires dental industry knowledge.

Customer lifetime value is also important by using sophisticated integrations between your website, CRM, and booking platform, such as HotDoc.

Fertility Digital Marketing

Fertility Marketing Services

Digital marketing in the fertility industry is becoming a fast-moving and competitive specialty of the health industry. As the average age of conception increases, so too does the need for fertility experts to help families.

With the competitive nature, and sensitivity of the service, specialised digital marketing consultants are mandatory. BFJ Digital has clients and experience in the fertility industry – ask us how we do it today.

B2B Health Marketing

Allied Health Marketing

The healthcare industry’s marketing function is ultimately all about the patient. However, health sector marketing objectives for allied health, health recruitment, SaaS, or other health services for the B2B space is an area BFJ Digital delivers.

B2B health marketing solutions are very different to patient marketing, as the target audience is not the same. Instead, marketing strategy, messaging, and social media marketing platforms all need a specialised approach. Luckily, our <strong>medical marketing team in Brisbane</strong> has over 15 years of experience in the field and knows exactly what needs to be done.