Growing a Local Auto Business to Full Capacity with Strategic Google Ads

 BFJ Digital modernised the Western Suburbs Automatics website by improving its technical performance and content architecture. We developed new, conversion-focused landing pages, refined internal linking and site hierarchy, and updated copy to align with SEO best practices.

This included optimising keyword placement, integrating locational relevance, and adding structured FAQ content to enhance semantic search visibility. The result was a faster, more search-friendly website that delivered a smoother user experience and stronger lead generation performance.

By combining insights into search behaviour with localised audience targeting, we delivered campaigns highlighting core services, including automatic transmission servicing and repairs, to improve both engagement and conversions.

Across five years, we continuously optimised campaign structure, including keyword selection, ad group organisation, and bidding strategies, while testing ad extensions, excluding non-performing audiences, and adjusting for seasonal trends to sustain strong ROI.