Craig Burgess Motor Group Digital Marketing

CBMG has been a partner of BFJ Digital for over 11 years, trusting us with managing all digital marketing & websites via our Brisbane office.

The Craig Burgess Motor Group (CBMG) has been a long standing partner with BFJ Digital. For over 11 years CBMG has trusted our team with managing all levels of Digital Marketing and Digital Transformation for the business to help increase customer sales in the competitive automotive industry.

What We Delivered:

  • Tailored, full-service digital marketing
  • Website design and development built for leads
  • Email and SMS marketing
Cost per lead
$6.50
YoY increase in online search results
26%
Annual ad impressions
+6.63million

How Did We Do It?

  1. Lead Generation Strategy for Multiple Brands

    Our team has undertaken many digital marketing campaigns and strategies to help promote the multiple brands at CBMG. This includes Mitsubishi, Kia, Škoda, Peugeot, Citroen, Jeep, and LDV with a focus on building customer interest and increasing lead generation at each location.

  2. Omni-Channel Marketing

    We have managed successful campaigns across platforms such as Google Ads, Meta Ads and Programmatic channels to drive the high results we have achieved. On top of the marketing platforms we have provided a range of digital automation tools for the team at CBMG to automate lead generation customer flows and service reminders to help the CBMG team during their sales processes.

  3. Tailored SEO Approach

    Beyond our advertising channels we understand Google and how to help increase a website’s online search results and rankings. By maximising your organic search results you can help increase your organic traffic and reduce advertising costs.

  4. The Results

    • $6.50 Cost per lead
    • 26% YoY increase in online search results
    • 6.63million + Annual ad impressions

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Are You a Changemaker?

Book a free strategy session. We'll show you what's working, what isn't and what we'd change first.

  • Meet with a strategy specialist to build a growth plan
  • Increase your media performance by up to 200%
  • Improve business efficiencies to increase ROI via automation and increase profit
  • We cut to the chase. What digital marketing is actually working?