Full-Funnel Marketing to Drive High-Quality Leads and Revenue

BFJ Digital executed a structured, multi-stage Meta strategy to engage FurnishX customers throughout their entire journey. Brand awareness campaigns established top-of-funnel trust and reach among homeowners and property investors across the East Coast.

Segmented remarketing campaigns then targeted high-intent users, including previous website visitors and social engagers, with dynamic seasonal content that maximised conversions during peak periods.

We knew awareness efforts alone wouldn't achieve FurnishX's revenue goals. Hyper-targeted search campaigns drove high-intent traffic using carefully selected keywords relevant to interior design packages and furniture solutions.

Performance Max campaigns captured broader audiences while continuously optimising for conversions, ensuring FurnishX appeared exactly when potential customers were ready to buy.

To amplify visibility and strengthen remarketing pools, we leveraged programmatic display and Pinterest campaigns. Both channels delivered efficient reach and engagement among core target segments, including homeowners and property investors.

More importantly, they fed high-quality audiences into Meta and Google remarketing pools, supporting lower-funnel conversions and maximising the impact of every impression.

Understanding that organic traffic compounds over time, BFJ took a strategic approach to improving FurnishX's website performance. Ongoing improvements to UX, technical performance, and content structure helped capture intent-driven organic traffic.

From April to October 2025, these organic efforts generated meaningful leads that complemented paid campaigns and strengthened overall ROI.