Exceeding Lead Gen Goals For EIM Training

When EIM came to us, they were using lengthy website forms to generate leads. We shifted them to a streamlined Facebook lead form to reduce friction for their audience while maintaining quality through snappy qualifying questions. There was an overall improvement to the number of leads received per month (up from 25 to an average of 127) plus the user experience for these leads was far better.  

The campaign targeted qualified audiences by focusing on electricians and creating lookalike audiences from previous students. This approach ensured ads reached the people most likely to convert, improving relevance in order to reduce wasted spend and drive higher-quality leads.

BFJ Digital developed image ads showcasing course highlights such as flexible delivery (online and in-person), one-year completion and QLD subsidies. These clear value propositions attracted prospective students by addressing the key factors driving their decisions and positioning the course as accessible and practical.