Fresh Website Redesign to Connect Communities with Essential Care Services

Complex Navigation

The existing website had grown organically, resulting in complex navigation and inconsistent UX that made it difficult for users to find what they needed.

Service Discovery Issues

Users struggled to discover services quickly. The website needed clearer pathways to services like Retirement Living, Homelife, and Residential Care.

Unclear Identity

The organisation needed a refreshed digital presence to clearly communicate who they are, what they offer, and how their mission and values connect with the communities they serve.

1. Collaborative Discovery & Workshops

We engaged stakeholders across marketing, communications, digital, and service teams to define goals and priorities. This collaborative approach ensured the solution addressed real organisational needs while staying focused on user outcomes.

2. User Journey Improvement

We focused on improving user journeys for core needs such as finding help and understanding services available. By mapping and refining these journeys, we made sure the website worked for people when they needed support most.

3. Service Discovery & Location Finder

We simplified service discovery by creating clear pathways to essential services like Retirement Living, Homelife, and Residential Care. A service location finder helps users connect with local care options across Newcastle, Hunter, Central Coast, and Mid Coast communities.

4. Clear 'Who We Are' Communication

We established a clear 'Who We Are' page that communicates Anglican Care's purpose, services, and values. This helps users understand what the organisation offers and reinforces the trust built over almost 70 years of service.

5. Fresh Website Redesign with Scalable Design System

We delivered a fresh, modern website redesign with improved UX and accessibility. A modular, scalable design system ensures consistency across the site while making content management easier for internal teams.

Improved Service Discovery

Users can now find services faster, with clearer pathways to Retirement Living, Homelife, and Residential Care. The service location finder connects users with local care options across the region.

Better User Journeys

Improved navigation and user journey design make it easier for users to accomplish their goals, whether they're looking for help or learning about services available.

Clear Identity & Purpose

The new 'Who We Are' page effectively communicates Anglican Care's purpose and services, helping users understand what the organisation offers and why it matters.

Fresh, Modern Design

The website redesign provides a contemporary, accessible experience that reflects Anglican Care's mission and values while supporting diverse users.

Scalable Content Management

A modular design system provides a consistent experience across the site while making content management simpler for internal teams.

Stronger Mission Alignment

The digital presence now reflects Anglican Care's mission, values, and purpose, strengthening trust and reinforcing the organisation's commitment to the communities it serves.

For organisations like Anglican Care, the website is often the first point of contact for people seeking support. The redesign removes barriers by providing clear, accessible, user-focused pathways that help users find the care they need quickly and confidently.

This isn't just about better design. It's about strengthening trust through thoughtful, user-centred decisions that enable communities to access essential services. By aligning the digital experience with Anglican Care's mission and values, we've helped ensure that almost 70 years of community trust translates effectively into the digital space.