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Alondra Property Marketing

+150%

Real platform CPAs unlocked

100%

Decreased sales acquisition cost
Alondra Residencesbrisbane property marketing

What We Did:

Sell out Alondra Residences
Implement paid search and SEO
Increase media performance

Property Digital Marketing

Performance Marketing AuditProgrammatic AdvertisingMarketing Strategy and DevelopmentSocial Media MarketingReporting and Analysis

INDUSTRY

Property

DURATION

Ongoing

PRESENCE

AU

How did We Do It?

Data & Analysis

1

The first task was to determine what data existed and what reporting methodology was in place. Rebuilding the attribution meant an improved understanding of success.

Digital Marketing Strategy

2

Rebuilding all performance media enabled a far more sophisticated media strategy. Transitioning from a siloed approach to a fluid marketing budget that aligned with lead generation resulted in a 100% reduction in CPA. Additionally, we implemented offline media initiatives, which further enhanced our holistic media approach.

CX Audit

3

Analysing the data revealed the necessity for a transformative customer experience that seamlessly extended to sales. By enhancing Alondra’s utilisation of their HubSpot CRM with comprehensive tracking, the same team could now deliver real-time lead feedback, streamlining the customer journey process and elevating the marketing performance.

The Results

100%Decreased sales acquisition cost
+150%Real platform CPAs unlocked

Through a collaborative effort with the client, the developed marketing mix empowered an agile approach, which proved invaluable in navigating the turbulent period.

property marketing brisbane

Transforming Alondra Residence's Marketing Strategy

We began our partnership with BFJ in mid 2021. They are very good at what they do - very professional and talented. They have done and continue to improve our digital performance. And as importantly they are a great team to work with - very good people.

Tricia, Marketing Manager
SUCCESS STORY

Are you a changemaker?

Book a free session to elevate your online performance with one of Brisbane’s top digital marketing agencies. Save time and costs with our comprehensive, streamlined approach.

  • Meet with a strategy specialist to build a growth plan
  • Increase your media performance by up to 200%
  • Improve business efficiencies to increase ROI via automation and increase profit
  • We cut to the chase. What digital marketing is actually working?