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Ainslie Bullion Digital Marketing Stack Audit & Strategy Development

BFJ Digital helped Ainslie Bullion unlock the true value of Digital marketing, starting with learning what attribution really meant.

Ainslie Bullion engaged BFJ Digital for a peer review to determine how their digital marketing data was being utilised. By auditing their media performance, website UX, and marketing stack, a complete transformation was revealed that would enable a sophisticated and dramatic increase in what success meant for the business.

We were able to:

  • Determine how their digital marketing data was being utilised.
  • Audit their media performance, website UX, and marketing stack.
  • Deliver a complete transformation resulting in success for the client.
  • New Website Delivered improving all relevant metrics including revenue
  • HubSpot CRM developed and integrated to improve full funnel customer experience
Real platform CPAs unlocked
+150%
Real revenue attribution driving more success
100%
Media Channel Expansion
3X
Ainslie Bullion website shown in a browser window
Ainslie Bullion website, full page on a phone
Ainslie Bullion brand photography
Ainslie Bullion brand photography
Ainslie Bullion brand photography

How Did We Do It?

  1. Marketing Research

    Upon engaging BFJ Digital, Ainslie Bullion required a full audit of their digital marketing stack. This began with a research project which allows us to understand their business, their goals, and their industry before providing tailored recommendations.

  2. Revenue Attribution / Digital Marketing Stack Audit

    The first task was to determine what data existed, moving its metrics into a centralised reporting method and building an attribution model to improve business decisions. Using a digital marketing maturity analysis we were able to reveal significant improvements in how the marketing stack was utilised. With the re-build underway, more success will continue as other areas within the business are digitally transformed.

  3. Attribution Reporting Accuracy

    With more accurate reporting the business was enabled to push for success harder, with improved ROI across each platform.

  4. Website Development

    After the research was completed, a data lead website was designed and built which resulted in improved results across the board, from SEO traffic, to conversion rates and increased revenue.

  5. HubSpot CRM Development

    The last piece missing was a CRM that was fully integrated with the ERP, enabling a customer experience via smart automation that drove untapped revenue.

  6. The Results

    • 150% Real platform CPAs unlocked
    • 100% Real revenue attribution driving more success
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We recently moved all of our businesses to BFJ. The growth in the quality and performance of all metrics across the digital media / SEO spectrum has been nothing short of spectacular. Their diligence, strategy and tenacity in repairing legacy social platform issues too has been excellent. Clear communication of strategy and reporting of outcomes allow us to understand our spend and success of campaigns through them. Highly recommend.

Paul, Director, Ainslie Bullion

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Are You a Changemaker?

Book a free strategy session. We'll show you what's working, what isn't and what we'd change first.

  • Meet with a strategy specialist to build a growth plan
  • Increase your media performance by up to 200%
  • Improve business efficiencies to increase ROI via automation and increase profit
  • We cut to the chase. What digital marketing is actually working?