A Full Funnel Strategy Boost To Ainslie Bullion

BFJ Digital rolled out a comprehensive Meta strategy to engage customers at every stage of their journey with Ainslie Bullion. This included brand awareness campaigns to build trust and reach, traffic campaigns to promote Ainslie’s content mid-funnel, and lead generation campaigns to convert interest into actual purchases to boost revenue.

To amplify visibility and brand recall, we leveraged programmatic display ads to feature Ainslie Bullion on highly relevant business and finance websites. Eye-catching banner ads encouraged click-throughs, while re-targeting lists strengthened ongoing engagement and ensured the brand stayed front of mind throughout the customer decision-making process.

BFJ knew that awareness efforts alone would not be enough to achieve Ainslie Bullion's ambitious goals. Brand awareness work was complemented with Google Search and Performance Max campaigns targeting users actively seeking bullion and investment products. This intent-driven approach ensured Ainslie captured high-quality leads, maximising bottom-of-funnel conversions and contributing directly to strong revenue growth.

Understanding that it can take months and even years to see compounded results in  Search Engine Optimisation, BFJ took a strategic approach to increasing Ainslie’s visibility in search, and ultimately, their bottom line. 

Through our three-pillar approach of high-quality content, backlinks and technical optimisations, we’ve created sustainable growth for the brand. You can read more details in our marketing stack audit and strategy development case study.