Our Favourite AI (and Non-AI) Efficiencies this month

We asked the team to share one small tool, prompt, or learning that made their work faster, smarter, or more valuable this month. Here’s what made the cut.

1 trend, following BFJ's AI policy - Never finish with AI. What's exciting us is these tools make our jobs so much more efficient, but we're also building our own tools, in-house, to improve our clients.

1. Hardeep – AI-powered Ads Reporting

Uploaded Google Ads change history and weekly results into ChatGPT to find correlations between optimisations and performance shifts. Took the guesswork out of reporting and made the next EOM report cleaner and faster.

2. Hannah – Social Content Spark Calendar

Discovered that most scheduling platforms (like Later or Hootsuite) include trend calendars packed with monthly hooks and key dates. They’re an easy way to plan timely, relevant social content without creative burnout.

3. Vibha – Smarter Lead Scoring in HubSpot

Built a simple lead-scoring model to prioritise hot leads. Sales now spend more time on high-intent prospects and less on cold outreach — conversions up, chaos down.

4. Dana – HubSpot Playbooks

Using Playbooks to standardise sales conversations while still feeling human. Keeps data consistent, reinforces process discipline, and connects sales notes directly to pipeline reporting.

5. Fabian – Free HubSpot Data Enrichment

HubSpot just released company and contact data enrichment for free — no Breeze credits needed. Every record can now update automatically with verified company info, making CRM hygiene effortless.

6. Nivi – Dynamic Creative Optimisation (DCO)

Testing Quantcast’s DCO to automatically serve the best creative and messaging combination per audience segment. Early signs show better engagement and reduced manual testing hours.

7. Tricia – Faster Website Builds

AI-based code review tools are shaving 10–15% off development time. Debugging, syntax fixes, and repetitive tasks are handled automatically, letting devs focus on creative problem-solving.

8. Ben - Improved P&L vs Utilisation reports

Boring some will say (said no CFO ever), but i've been using AI to help analyse business wide data to make better decisions. It's all private, hashed, but puts a data analyst in my pocket.