We always get asked how much we cost compared to competitors. The truth? There isn’t a single answer — because there are no other agencies that operate the way we do, even so, lets take a look at what it costs.

At BFJ Digital, CRMs like Hubspot sit at the core of our service lines. We’re not a performance agency that only delivers clicks, not an SEO agency that only delivers rankings, and not a web agency that only builds websites. We’re an agency that reports and drives revenue, using whatever mix of tools and channels our clients need.

That’s what makes us unique in Australia — and why our clients see us as a partner in commercial outcomes, not just marketing.

So, here are the most common questions, although some of them may seem similar, the devils in the detail, they're coming from different perspectives. Ie, media vs service fees, single service lines.

Enjoy, and if you'd like to know what your spend is doing in terms of profit, reach out we can help.

1. How much does it cost to hire a digital marketing agency?

Hiring a digital marketing agency in Australia can range from $2,000/month for small campaigns through to $15,000+/month for full-service retainers.

Where BFJ is different:

• Most agencies sell activities (ad clicks, SEO rankings, web builds).
• We design cross-channel strategies, then connect them into your CRM to measure pipeline and revenue.
• That means you can see what every marketing dollar actually returns.
• It also enables BFJ to build an eco system that manages the complete customer journey, all in 1 agency, - so as you can imagine the synergies are tremendous.

👉 Explore our Digital Marketing Services.

2. How much do single service line digital marketing agencies cost?

Costs vary depending on service line. Here’s what most Australian businesses see:

Where BFJ is different:

• We don’t treat these as separate services — they’re part of one ecosystem.
• Our HubSpot team integrates media, SEO, and automation into a single revenue engine.
• That’s why we’re trusted by both business owners and marketing managers — we help prove ROI, not just activity.

👉 Check our HubSpot Services and PPC Services.

3. Is it worth it to hire a digital marketing agency?

It’s only worth it if the agency measures what matters. Many agencies focus on impressions, clicks, or leads — none of which guarantee sales.

Where BFJ is different:

• We focus on profit and ROI, not vanity metrics.
• HubSpot integrations let us attribute every campaign back to sales pipeline.
• Our technical depth means we can manage everything from Google Ads + SEO + Paid Social to full CRM and revenue attribution.

📊 Example: A $5k monthly investment with BFJ can generate $50k+ in qualified pipeline when paired with HubSpot reporting.

👉 Learn more about our Revenue Reporting Approach.

4. How much do digital marketing agencies charge in Australia by company?

Pricing depends on business stage and campaign complexity:

Where BFJ is different:

• We don't price by business size. We price by output.
• Startups get automation built from day one, not bolted on later.
• SMEs gain cross-channel campaigns that plug into sales teams.
• Enterprise brands rely on our multi-platform, enterprise HubSpot reporting to connect national campaigns with commercial returns.

👉 Discover our Digital Marketing Packages.

5. What is the monthly fee for digital marketing vs roi?

Monthly fees across Australia generally look like this:

• SEO retainers: $1.5k – $7k
• Google Ads management: $2k – $8k
• Social campaigns: $2k – $6k
• HubSpot CRM & reporting: $2.5k – $10k

When ROI comes first, where BFJ is different, cost becomes less relevant if profit is reported on:

• Our retainers don’t just “manage” a channel — they connect marketing with sales and finance.
• That means marketing managers can report to boards on pipeline growth, not screenshots of campaigns.
• Our HubSpot-first approach helps you understand ROI in real dollars.

👉 Explore HubSpot CRM Services.

6. How expensive is digital marketing media?

Digital marketing feels expensive when you can’t connect it to outcomes. Multiple niche agencies often mean double retainers and no single view of ROI. The media fee should ALWAYS be the lion share of your marketing expense. If it's not, something is wrong.

Where BFJ is different:

• We consolidate SEO, media, HubSpot, and creative under one roof and report on ROI.
• Our HubSpot, Zoho, Salesforce, or CRM reporting shows the true cost per acquisition and return on spend.
• This “one team” model makes budgets work harder — because all channels are pulling toward the same goal: revenue.

👉 See how we deliver ROI-driven digital marketing.

FAQs

Q: Can I just buy one service (like SEO)?

Yes, but results are stronger when services connect. Our SEO feeds into Google Ads, HubSpot, and automation so you get end-to-end revenue outcomes.

Q: Do you take small budgets?

We partner best with businesses investing $5k+ monthly, where we can show clear ROI. But yes, we have clients on smaller retainers who still get ROI.

Q: Why HubSpot at the core?

If not Hubspot, other CRMS like Zoho, Salesforce, Pipedrive - Because it turns digital marketing into a profit centre. HubSpot ties every campaign to revenue, making marketing accountable to the business. See our HubSpot services.

Why BFJ Digital?

• Unique in Australia: HubSpot at the centre of service delivery
• Best-in-market team: across SEO, PPC, Paid Social, and automation
• Full-service agency: all under one roof, no silos
• Creative service lines to ensure messaging nails it every time.
• Revenue reporting focus: we measure ROI, not vanity metrics