Childcare Marketing

At BFJ Digital, we excel at enhancing online strategies for the childcare industry, spanning from daycare centres to early education and early learning centres.

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Childcare Digital Marketing Agency

Advance Your Childcare Digital Marketing Stack

At BFJ Digital, we offer specialised marketing strategies crafted for the childcare industry, including performance media, website development, and CRM solutions.

Utilising our deep understanding of the sector, we navigate the distinct challenges and opportunities in childcare marketing, enrolment systems, and operational models to provide our clients with a competitive advantage.

childcare digital marketing

Our Childcare & Education Clients

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EIM TRAINING
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EIM TRAINING
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EIM TRAINING
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Maximising Digital Childcare Marketing Cost-Effectively

  • Omnichannel digital media childcare strategy
  • Specialised childcare industry websites
  • CRM and centre management integrations
  • Increase your online enrolments for a cheaper cost
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Leading Edge Childcare Brand Awareness Increase

1
14.5kNew website users since May 2024
257kPeople reached through Facebook Ads
107kPeople reached through Google Ads

Through a customised advertising strategy, Leading Edge Childcare has seen a significant increase in website traffic and audience reach. Now, the brand name is spreading like wildfire throughout the community and increasing Leading Edge Childcare’s enrolments.

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Lady Gowrie Qld Sees Undeniable Growth

2
305%Increase in Google Ad conversions
187%Conversion rate increase within one year
+100Locations able to effectively market their services

The growth of Lady Gowrie’s childcare centres and kindergartens took a significant step forward when BFJ Digital designed and developed a new website and connected internal systems tool. This improved their digital marketing and increased operational efficiencies across multiple departments.

View Case Study
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Childcare Marketing Specialists

+120%
Increase in engagement on Facebook YOY
420K
New people reached across Meta, Search Ads and LinkedIn
+116%
In website clicks and engagements

Childcare Industry Marketing Agency Categories

DAYCARE CENTRES AND PRE-SCHOOLS
digital marketing childcare

Online Childcare Marketing Services

  • Localised SEO for each centre.
  • Childcare services email marketing.
  • Advertising push for enrolments.
EARLY LEARNING AND EDUCATIONAL PROGRAMS
kindergarten digital marketing services

Digital Childcare Marketing Strategy

  • SEO for increased online visibility.
  • Social proofing on social media.
  • PPC campaigns for targeted advertisements.
CHILDCARE RESOURCE & REFERRAL AGENCIES
kids-drawing lady gowrie

Childcare Marketing Solutions

  • Social media campaigns.
  • Data analytics.
  • Website development for lead generation.

BFJ Digital vs Other Childcare Marketing Solutions

Benefits

Creative Agency

Traditional Agency

In-House Marketing Team

Single-Channel Specialists

Omnichannel Approach

Awareness to CRM Pipeline Management

CRM Integration

Childcare-Specific Performance Media

Flexible Team Engagement

Childcare SAAS Integration Development

Childcare Industry Client Case Studies

The growth of Lady Gowrie's childcare centres and kindergartens took a significant step forward when BFJ Digital designed and developed a new website and connected internal systems tool.

This enabled Lady Gowrie's affiliate centres to efficiently share and collate crucial data from their various locations. As a result, over 100 locations can now effectively market their services to their local community with the help of automated marketing transformation tools.
Lady Gowrie Childcare CentresView Case Study

Our Childcare Industry Services

Digital Marketing

Websites

Email & SMS Marketing

DV360 brisbaneFacebook agency brisbanegoogle ads campaigns

Digital Marketing

Our digital marketing packages for the childcare service and early learning centre industry are bespoke, cost-effective and help boost enrolments in your target audience and generate recruitment across your centres.

Childcare Digital Marketing
WordPress Website Agency Brisbaneshopify agency brisbane

Websites

Websites built specifically for the childcare industry enable far more advanced marketing for your target audience and enrolment reporting.

Childcare Websites
edm services brisbaneemail marketing servicesHubspot brisbane

Email & SMS Marketing

Tailored email systems for the childcare industry enable seamless communication with parents, timely updates, and targeted marketing to drive enrolment.

Email Marketing For Childcare Centres

Our Childcare Industry Services

DV360 brisbaneFacebook agency brisbanegoogle ads campaigns

Digital Marketing

Our digital marketing packages for the childcare service and early learning centre industry are bespoke, cost-effective and help boost enrolments in your target audience and generate recruitment across your centres.

Childcare Digital Marketing
WordPress Website Agency Brisbaneshopify agency brisbane

Websites

Websites built specifically for the childcare industry enable far more advanced marketing for your target audience and enrolment reporting.

Childcare Websites
edm services brisbaneemail marketing servicesHubspot brisbane

Email & SMS Marketing

Tailored email systems for the childcare industry enable seamless communication with parents, timely updates, and targeted marketing to drive enrolment.

Email Marketing For Childcare Centres

Childcare Marketing Campaigns

Working With BFJ

Partnering your childcare business with BFJ Digital means joining forces with a team of experienced childcare digital marketers.

Our approach blends innovation with extensive experience, offering profound insights into the childcare sector and its unique challenges and competitive landscape.

Get In Touch
Working with BFJ Digital

Childcare Digital Marketing

Increasing Enrolments

We utilise a multi-channel digital media approach, including search ads, social media marketing and more, and combine this with flexible budget management. As a result, we excel at driving enrolments and increasing traffic during the peak periods for childcare services.

BFJ Digital will help you target new local families or nurture existing customers to see the whole family come through your childcare centre.

Get Started
childcare digital marketing packages

Childcare Digital Marketing

Recruitment

Attract the best in childcare talent to your team with our specialised digital recruitment campaigns. Highlighting your culture, benefits, and opportunities, we make your practice the workplace of choice for childcare educators and professionals.

Contact Us Now
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Childcare Digital Marketing

Market Expansion

Unlock new growth opportunities by expanding into untapped markets or new locations. Our comprehensive market research informs our targeted strategies that connect your childcare centres with new demographics and geographies, broadening your enrolment base.

Get In Touch
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Childcare Digital Marketing

Streamlining Internal Systems

Our tailored solutions are designed to streamline your childcare centre work processes, making day-to-day operations smoother and more efficient. From advanced CRM platforms to intuitive booking and waitlist systems, we specialise in developing and optimising your systems to simplify workflows, save time, and enhance your team’s experience at work.

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API Strategy and Implementation

Childcare Digital Marketing Packages

Drive Enrolments, Not Vanity Metrics

Want to know what digital marketing is really working for your centres?

The pace of change is so dizzying when it comes to childcare services digital marketing that it should never fall to any one person or any one team to keep up. Our team will lead the way to find the best solution to avoiding the pitfalls of a fickle childcare digital marketplace.

Our offline attribution means we report on what’s important to you, real enrolments, real revenue, not fluffy statistics like impressions.

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bfj seo agency brisbane

Childcare Industry Systems

Childcare Industry System Integrations

With so much experience in the childcare industry, we can help ensure your systems are fully integrated to help improve efficiencies, attribution and customer experience.

From the website, through childcare software, such as Storypark, to a centre management system, such as OWNA, our technical marketing services can help meet your childcare business goals.

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BFJ Headless Technologies

Our Specialised Childcare Marketing Process

1

Listen

At BFJ Digital, we bring a wealth of experience in childcare industries to the table. But we're all ears first — listening to your needs to craft a strategy that truly clicks for your business.

2

Research and Audit

We conduct thorough audits of your business, competitors, and specific childcare sector to craft a tailored strategy just for you.

3

Develop

We specialise in creating custom-fit solutions that suit your unique needs — including digital marketing, CRM systems, website design, and business automations.

4

Launch

Once we launch your tailor-made solution, you can expect ongoing, detailed performance reports, ensuring you're always in the know.

Our Childcare Media Partners

Google Partner
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Meta Business Partner
Shopify Partners
Display & Video 360 Partners
WordPress Partners
Salesforce Partner
zoho crm brisbane
Google Campaign manager Partners
Vision 6 Partners
Vercel Partners

5-Star Service Is How We’ve Grown So Quickly

Working with BFJ has been a game-changer for us. Their WordPress build doubled our website traffic, directly leading to a doubling of conversions. Their team's communication made the process as seamless as possible. Highly recommended!
Mike Smith, Lutheran Services, CTOApr 2024
We recently moved all of our businesses to BFJ. The growth in the quality and performance of all metrics across the digital media / SEO spectrum has been nothing short of spectacular. Their diligence, strategy and tenacity in repairing legacy social platform issues too has been excellent. Clear communication of strategy and reporting of outcomes allow us to understand our spend and success of campaigns through them. Highly recommend.
Paul, Ainslie Bullion, DirectorMay 2023
BFJ has been a trusted and valued partner of Better Medical and SmartClinics for many years. They are results-oriented and provide a range of digital marketing services each month, including SEO, website management, content production, digital advertising, and much more! They are experts in the field, and deliver consistently outstanding service. Thanks, team!
Briar, CMO, Better Medical June 2024
Everyone at BFJ has always been so fantastic at helping out with my digital marketing and digital advertising needs. They also have done an excellent job with website development. I can't recommend them highly enough<br />
Jacksen, Manager, HyundaiMay 2024
We have had the pleasure of partnering with BFJ Digital for several years as our digital marketing agency, and the results have been nothing short of outstanding.<br /> <br /> We wholeheartedly recommend BFJ Digital to any business seeking a strategic and effective digital marketing partner. The team really knows their stuff!<br />
Kat, Manager, Henzells Agency Jan 2024
I have worked with Ben and the team at BFJ DIGITAL for over 8 years on various clients and projects. They focus on getting a really decent understanding first so they can get better outcomes both online and offline that are commercially relevant. Great to work with - responsive, high attention to detail and fun!<br />
Catherine, Owner, CMK InkApril 2024

Looking to Increase Your Childcare Centre Enrolments?

No more trial and error in the childcare sector – we bring over a decade of expertise in what works and what doesn’t. Contact us today to elevate your childcare centres.

  • Boost your enrolment rates
  • Unlock higher parent engagement
  • Expand your locations to new areas

Childcare Marketing Brisbane, BFJ Digital Office

Level One, 433 Upper Edward St, Spring Hill 4000.Open Mon - Fri from 8am to 5pm.07 3483 0922