PPC Brisbane
Google Ads & PPC Management Brisbane
Drive profit with high-performance Google Ads and Pay-Per-Click (PPC) campaigns that focus on one thing: return on investment. We combine AI-driven optimisation with offline attribution to show what’s really working—and where to double down.
One Agency, One Marketing Package
Book a free session to increase your revenue & profit using AI backed Google Ads. Save time and costs with a comprehensive, streamlined approach from a trusted PPC agency based in Brisbane.
The BFJ Google Ads Process
How is our PPC better?
Our approach is built to drive profit from day one:
- Strategy Session
Understand your commercial goals and ideal customer - Keyword & Competitor Analysis
Find opportunities across Search, Display, YouTube & Shopping - Campaign Build
Custom ad groups, keyword match types, and audience layering - Offline Attribution Setup
Track calls, CRM activity, in-store visits and leads beyond the click - AI Optimisation & Smart Bidding
Leverage machine learning to adjust bids, placements, and budgets - Ongoing Refinement & Reporting
Monthly reporting focused on leads, sales and ROAS—not just impressions
Our Edge: Offline Attribution
- Clicks aren’t sales. At BFJ, we track beyond the browser
- Map calls, bookings, showroom visits back to specific campaigns
- Link CRM data (like lead stages or revenue) to ad clicks
- Identify high-LTV customers and optimise campaigns to find more of them
- This lets us shift from guessing what works—to proving what delivers.
PPC Costs by Industry
Google Ads benchmarks vary by sector.
PPC costs are dictacted by the competition in an industry. The more people bidding on your search terms, generally the more exspensive it is. Our job is to minimise those costs charged by search engines to deliver you more profit by reducing your media spend. We don't benefit from a higher media spend, so why should you?
PPC avg costs by industry in Australia
PPC Marketing Stats
The Benefits of a Digital Marketing Agency
Search Marketing Brisbane
Creative Agency
Media Agency
In-House Team
PR Agency
One-Stop Shop for All Services
PPC / SEM
Google Ads Partner
Closed Loop Reporting
A/B & AI Driven Testing
Revenue Attribution
Integration With CRMs
Dynamic Phone Call Tracking
SmartClinics Grows From One to 40+ Clinics With One Agency
Chief Marketing Officer - Better MedicalView Case StudyBFJ Digital has been a trusted and valued partner of Better Medical and SmartClinics for many years. They are results-oriented and provide a range of digital marketing services each month, including SEO, website management, content production, digital advertising, and much more! They are experts in the field, and deliver consistently outstanding service. Thanks, team!
Grow Your Business With PPC / Google Ads
Flexible Advertising Strategies With Search Engines
- Search advertising (Google Ads, Bing Ads, and more).
- Display advertising.
- Video content advertising.
- Remarketing advertising.
Maximise Your PPC with Google Ads
- Effectively reach your target audience.
- Drive new traffic and customers to your website.
- Boost conversions and lead generation through search marketing.
- Optimise landing pages to get the most out of your website.
Understand Your Return on Investment (ROI)
- With all your lead points in place, you can calculate your exact return on investment.
- Work with our team to understand your media spend and what the returns with customers.
- Don't just make random budget guesses, plan your campaign budgets accordingly.
How We Do It
AI-Driven Optimisation
PPC Expertise
We use AI throughout your Google Ads campaign lifecycle:
- Smart Bidding – Adjusts bids based on real-time signals (location, device, time)
- Responsive Ads – Auto-tests and serves the best-performing headlines and copy
- Predictive Budgeting – Allocates spend to the most likely converting channels
- Custom Dashboards – Real-time reporting that focuses on revenue, not just CTR
Result: clients consistently see lower CPC, higher CVR, and better ROAS.
Get In Touch
Recommendations for Maximum ROI
Search Ads
- Use Target ROAS or Max Conversion Value bidding
- Segment branded vs non-branded campaigns
- Exclude irrelevant clicks with negative keyword management
- Always track conversions—phone, CRM, form fills, and in-person
- Refresh ad copy monthly based on performance insights
SEARCH ENGINE MARKETING BRISBANE
Display Ads
Take your advertising beyond the search results pages with display advertising. Target your paying customers with eye-catching visual ads as they browse online to make sure your business is at the forefront of their minds.
Boost Brand Awareness
SEM BRISBANE
Shopping Ads
Leverage your products and start generating more sales, profit, and search engine visibility. We can work with any website to develop a top notch product feed to serve the best ads and a seamless shopping experiencing showcasing your product’s imagery, title, price, store name, and more.
Drive More Traffic and Sales
Amplify Your Strategy
Utilise first party data to improve your results
By implementing CRMs powerful marketing automation tools into your search engine marketing strategy, you'll be able to optimise your strategy with real-time data and provide personalised follow-up campaigns with in-depth customer insights. HubSpot allows you to track, segment, and nurture campaign leads, making it easier to drive conversions as well as track results. As a HubSpot Brisbane partner, we can assist you in the custom design and development of your HubSpot CRM, as well as provide ongoing support.
Enhance Your Strategy
SEARCH ENGINE MARKETING EXPERTISE
Why Choose BFJ for Google Ads?
- 15+ years managing complex PPC accounts
- In-house AI tools + offline attribution integrations
- Transparent reporting: we show real ROI
- Brisbane-based, nationally capable
- No long-term lock-ins
Real-World Results
Why BFJ Digital?
- 15+ years managing complex PPC accounts
- In-house AI tools + offline attribution integrations
- Transparent reporting: we show real ROI
- Brisbane-based, nationally capable
- No long-term lock-ins
Our Partners
Maximise Your Business With Search Engine Marketing
Book a free session to elevate your search engine marketing performance. Save time and costs with our SEM agency’s comprehensive, streamlined approach.
- Meet with a strategy specialist to build a growth plan
- Increase your media performance by up to 200%
- Improve business efficiencies to increase ROI via automation and increase profit
- Utilise Google Ads, Bing Ads and more
PPC Agency FAQs
How much does PPC cost per month?
PPC costs can fluctuate differently between industries and keywords based on what you are looking to achieve with your advertising targeting. This can range from less than $500/month to more than $10,000/month. This cost goes directly to Google for all their advertising spend. Let our team help you understand what type of SEO campaigns fit within your budget.
When using PPC, where can your ads appear?
Depending on the type of strategy and ad campaigns you are running, your Google Ads can appear in a multitude of places. These can appear differently per search campaign, display campaign, or even remarketing advertising. Talk to our team today to work out what placements suit your strategy for online success.
What PPC search engines do you use in your advertising?
BFJ Digital primarily focuses on Google Search and Bing Search. Depending on the client’s requirements and their budget, we will focus on one or both of these. The combination of these two search engines provides our customers the maximum opportunity to advertise to their customers while optimising their budgets.
What is the difference between search engine optimisation (SEO) and search engine marketing?
SEO is used for gaining traffic from organic results and improving website content. A search marketing strategy also uses SEO techniques to gain visibility through paid search via paid keyword search costs. This form of paid ads will appear in the top section of the search engine result pages, usually above all organic traffic results.
Does SEO have an impact on SEM?
Yes, SEO has an impact on your search engine marketing, along with your organic search engine rankings. This is noted through the quality scoring system applied in Google Ads. The best option is to have an SEO strategy in place along with your Google campaigns to make sure that your landing page contains the correct SEO keywords attached to your Google Advertising campaigns. This will help bring down overall costs.