Optimise for Answers with AEO

Digital Transformation With AEO

How To Tackle AEO

Have you noticed Google Docs still puts a squiggly red line under the term AEO? And then it suggests you switch it over to SEO? That’s how fresh this space is. Our approach to AEO uses the same gusto we’ve applied to all the twists and turns of the digital space. We focus on understanding real user intent and curating content that appears at the exact moment it’s needed. Staying ahead of the changes in search means thinking beyond traditional optimisation and complimenting past techniques with fresh thinking. And that’s exactly what we do.

Start Growing With AEO 

Copy That Cuts Through The Noise

Curating Your Content For AEO

When making website pages and blog posts, it’s important to put the needs of your user front and centre, then layer your AEO and SEO efforts in between. This ensures your content isn’t just built for the attention of robots and algorithms — it’s built to speak to the people with purchase intent. This approach builds community, strengthens your brand and drives loyalty through connection.

Expand Your Audience

Website Usability

Measuring AEO and AI Traffic

AEO implementation doesn’t need to drain a huge amount of your precious marketing resources. By testing small, targeted content pieces, businesses can identify which answers and pages perform best in search results. Budgets can also be concentrated on high-impact pages that capture clicks and featured snippets. When BFJ takes charge of AEO, we usually: 

• Test and optimise: This means starting with a few high-priority pages or questions, measuring engagement, and tweaking quickly based on what we learn.
• Use transparent performance metrics: We’ll monitor which queries drive clicks, impressions, and conversions, to build out further content priorities.
• Scale strategically: Once the most effective answer formats and topics are identified, we’ll ramp up our efforts. We never continue for the sake of continuing if the results are substandard.

AEO Australia

A Local But Global AEO Agency

BFJ is a Brisbane-based agency with a global perspective on all things digital. Our AEO strategies are methodical and thoughtful, designed to make content discoverable and authoritative wherever in the world you need it. If you don’t have time to keep up with the changing pace of search, leave it to the people who navigate the terrain on a daily basis. 

How to prepare for AEO

Best practices when it comes to AEO

There’s more to AEO than putting a few FAQs at the bottom of a web page. The BFJ team will build an integrated, thoughtful AEO strategy that complements your other marketing efforts and helps you achieve goals. The strategy will:  

• Optimise content for direct answers, structuring information in a way that search engines and voice assistants can draw from accurately.
• Leverage schema markup and structured data to increase your brand’s visibility in rich results and the enviable position zero. 
• Continuously monitor query trends and search intent, updating content accordingly so that it remains authoritative and relevant for evolving search trends.

We’re The AEO Agency You’re Looking For

Team With Us To Tackle AEO

With over 15 years in business, BFJ is proud of its history of helping brands exceed goals through all things digital. We move fast and adopt new technologies quicker than we reach for a coffee in the morning. Our team is on standby to help you do more than just adopt AEO. We’ll help you use it as a business advantage so your business can thrive. The bottom line is always big results.