Vibha Rao

Vibha Rao is the Head of MarTech at BFJ Digital, bringing over 15 years of expertise in marketing technology and digital transformation strategy. Throughout her distinguished career, Vibha has led end-to-end marketing technology strategies for global organisations across diverse industries, managing multidisciplinary teams of designers, digital marketers, data analysts, developers, and CRM specialists to deliver scalable, tech-enabled marketing solutions. 

Her leadership has been recognised internationally, including receiving the prestigious Global Trotter Award in San Francisco from Marketo for leading high-impact global teams and implementing innovative solutions. 

As a sought-after thought leader, Vibha has been invited to speak at digital marketing conferences on digital transformation strategies in enterprise marketing. Her unique educational background combines an MBA with technical expertise in Computing Science and Information Systems, enabling her to bridge the gap between business strategy and technical implementation. 

Vibha's approach to MarTech focuses on creating systems that not only solve immediate business challenges but also position organisations for future growth through strategic technology adoption and digital transformation initiatives.