Paul BFJ

Paul Reardon

Head of Social at BFJ Digital

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Qualifications

  • Postgraduate Certificate in Creative Thinking, Innovation & Entrepreneurship, Bachelor of Business (Marketing and Management - Honours)

About

Paul Reardon is the Head of Social at BFJ Digital, bringing over 12 years of experience in marketing, e-commerce, and MarTech. With entrepreneurial experience that includes building and successfully exiting a national e-commerce business and serving on advisory boards, Paul brings a founder's perspective to digital marketing strategy that few agency professionals can match. 

At BFJ Digital, he leads paid social strategy, delivering data-driven campaigns that boost both engagement and return on investment. Paul has proven expertise in managing large-scale operations, having overseen social media campaigns with annual budgets exceeding AUD 1 million. 

Known for solving complex challenges and delivering strategic media solutions, Paul combines operational clarity with a focus on measurable growth. His accolades include winning Techstars Startup Weekend, receiving the Most Disruptive Concept award presented by the US Ambassador to Ireland, and co-holding a Guinness World Record for Most Surfers on a Single Wave. 

Paul's postgraduate studies in Creative Thinking, Innovation, and Entrepreneurship complement his business degree, positioning him to bring both creative innovation and strategic rigour to every client engagement.

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