Our Commitment to Responsible AI Use

At BFJ Digital, we are dedicated to leveraging the power of Artificial Intelligence (AI) to enhance our operations and better serve the public, all while upholding the highest standards of ethics, privacy, and security. Our approach to AI is rooted in transparency and a steadfast commitment to responsible innovation.

How We Use AI

We strategically deploy AI tools such as Gemini, ChatGPT, and Perplexity to augment our capabilities in several key areas. These tools primarily support our efforts in ideation and brainstorming, allowing us to generate creative solutions and explore diverse perspectives more efficiently. Additionally, we utilise AI for data analysis, which helps us extract valuable insights from large datasets to inform decision-making and improve our services.

Protecting Your Data and Privacy

The protection of sensitive information is paramount. We want to assure you that we do not input any customer data or personal information into these AI systems. Our processes are designed to safeguard your privacy rigorously. Any data utilised for AI-driven analysis undergoes a thorough anonymisation process before it touches our AI tools. This means all personally identifiable information is removed, ensuring that the insights gained from AI do not compromise individual privacy.

Furthermore, our commitment to security extends to how our teams access and interact with these AI platforms. We employ Single Sign-On (SSO) for all AI tool access. This robust security measure ensures that only authorised personnel can access these systems, significantly reducing the risk of unauthorised entry and bolstering the overall security posture of our operations. By protecting client information through strict anonymisation and secure access protocols, we maintain the trust you place in us.

Ethical AI Principles

Beyond security and privacy, our AI governance is guided by a strong ethical framework. We are dedicated to ensuring that our use of AI is always fair, unbiased, and equitable. This involves continuous monitoring and evaluation of our AI applications to identify and mitigate any potential biases that could lead to unfair or discriminatory outcomes. Our goal is to leverage AI as a force for good, promoting fairness and accessibility in all our endeavours.

Continuous Improvement

The field of AI is rapidly evolving, and so is our approach to its governance. We are committed to continuous improvement in our AI practices. This means regularly reviewing our policies, adapting to new technological advancements, and incorporating best practices from the broader AI community. We are always seeking ways to enhance the safety, security, and ethical considerations of our AI use, ensuring that BFJ Digital remains at the forefront of responsible AI deployment in the public sector.