How to Track and Measure SEO Performance

Search engine optimisation (SEO) is one of the most cost-effective marketing strategies a business can have.

With just a few strategic keyword placements, you can drive traffic to your website and increase your brand visibility without having to rely on expensive paid ads.

Okay, well, it's not as simple as that.

But with the right strategy and implementation, SEO will deliver organic traffic and sustainable growth to your business in the long run.

However, it's not enough to just implement strategies to get results.

A successful SEO campaign is the result of both implementation strategies and tracking SEO performance to ensure your efforts aren't going to waste.

Meaning that, wherever you're located, it's important to have quality SEO services as a part of your digital marketing.

It takes skills and the right tools to track and measure the performance of an SEO campaign.

Without tracking your performance, there is no way to be sure if your SEO campaign budget is used on effective strategies.

Benefits of SEO Brisbane Performance Tracking

Tracking the performance of your SEO campaign helps you optimise your content for both your audience and search engines.

The overall result is better rankings driving an increase in organic traffic to your website.

Understanding Audience Preferences

Knowing what your audience wants is crucial for the success of your business.

You need to serve them the content that they want from you.

Tracking SEO performance removes all the guesswork from the equation and helps you pinpoint what you need to focus on.

You know exactly what your top-performing content pieces are based on metrics like traffic, time on page, engagement, and conversions.

Boosting Conversions

Measuring SEO performance ensures that the organic traffic you get on your website converts to subscribers or sales.

Monitoring key metrics like organic traffic, bounce rates, CTR, and goal completions leads to identifying factors that are preventing readers from converting.

The next step is to make small fixes like optimising landing pages, refining CTAs, or changing layouts to convert your website visitors into customers.

Enhance User Experience

Technical SEO audit is also a part of tracking SEO performance.

Slow page speed and poor mobile experience can result in lower conversion rates.

Fixing these issues provides the user with a better experience, improving your ranking in search engines and sales.

Identify Content Gaps

It's good practice to track the SEO performance of your competitors too, revealing content gaps of low-hanging keyword fruits that are easy to get traffic from.

If your competitors rank poorly for a high-value keyword, you should go for it.

Key Metrics To Track SEO Success

Organic Traffic Growth

The primary goal of a search engine optimisation campaign is to maximise website traffic.

To make sure your SEO strategies are working, you need to regularly monitor the changes in the total number of visitors that are coming to your website.

Using tools like Google Analytics 4 (GA4) businesses can monitor the total number of visitors on individual web pages, identify top-performing content, and understand traffic changes based on trends.

A steady increase in traffic means that SEO efforts are working.

Keyword Rankings

Performing detailed keyword research usually generates a list of high-intent keywords that have a huge traffic volume but lower competition.

Tools such as Ahrefs, SEMRush, and Google Search Console provide insight into high-volume search terms your audience is using.

From here, you can track and monitor your own performance from your personal keyword strategy.

It's important to note that SEO takes time.

Optimising for keywords sometimes shows fast growth, but steady, consistent keyword ranking increases is ultimately the result.

Don't be alarmed if you don't make it to number 1 on the SERP after 3 days.

As long as your keyword tracking sees your site consistently climbing the ranks, your strategy is working perfectly fine.

Conversion Rates

A successful SEO strategy doesn't only ensure more traffic to your website.

It also ensures a high conversion rate, which could be generating leads or making a sale through your website.

Ranking #1 doesn't automatically translate to getting more conversions.

It is important to track conversion rates separately to ensure your SEO copywriting is convincing readers to buy your products or services from your website.

Setting up conversion tracking triggers in GA4 is one of the best ways to measure conversion rates for a desired outcome like newsletter subscription or purchasing a product.

Bounce Rates

Scoring top positions in search engine results ensures that your SEO strategies are working for search engines.

But are your readers engaging with your content and finding them useful?

To know the answer, you need to track bounce rates, which reveals how your content and site experience resonates with your audience.

A high bounce rate suggests irrelevant content, poor user experience, and slow page loads.

To fix these problems, revisit your SEO strategies and develop a better plan to create better content relevant to your audience.

Working on technical aspects of your website is also important to ensure a lower bounce rate.

How To Track Local SEO

We've listed some key metrics you should track to win the local SEO game.

Monitoring GBP Performance

Optimising your Google Business Profile (GBP) plays a crucial role in the success of your local SEO strategies.

Track metrics like local search visibility, customer actions (calls, clicks, directions), and customer reviews using GBP insights.

Keeping your GBP profile information updated helps improve your local SEO rankings.

Encouraging customers to leave positive reviews also increases your brand's online visibility, driving more traffic and sales for your Brisbane business.

Local Keyword Rankings

Use tools like SEMRush or Google Search Console to check rankings for local keywords like "near me" in your area.

Securing top local keyword rankings helps businesses attract people who are almost ready to buy your product or services.

Local Citations And Backlinks

Link building is one of the most crucial SEO strategies to boost your website’s authority and credibility by earning backlinks from reputable sources. 

When search engines see high-ranking sites linked to yours, it signals trustworthiness, improving your local SEO rankings and overall search visibility.    

Building local citations by submitting your NAP data to Yellow Pages and other local directories improves your business credibility and consistency. 

SEO tools can be used to track and remove harmful citations that may negatively impact your SEO rankings, ensuring that your business has only backlinks from reputable sources.

Should I Track My Own Performance?

It takes a lot of work to effectively track and monitor SEO performance.

For businesses that lack the technical expertise, it is often more complex.

While it is possible to track SEO progress using your in-house marketing team, if none of them are SEO specialists, this can lead to missed opportunities, incorrect analysis, and wasted efforts.

Having an experienced and efficient agency to run and track SEO campaign performance will ensure all metrics are tracked correctly.

Some of the ways an SEO agency can help are by:

Compiling Detailed SEO Reports

The best SEO companies will first and foremost conduct an overall SEO audit of your website to identify the strengths and weaknesses of your website's SEO.

A detailed SEO report will be presented to you that will showcase the results of the audit and also a plan of action to improve your SEO rankings.

Optimising Content for Sales

The right SEO agency would do thorough keyword research for your business and identify search phrases that your ideal customers look up on search engines.

The next step is to create content to optimise for those keywords and get higher rankings in search engines, generating more traffic.

It is crucial to optimise the content for maximum conversion by regularly monitoring the performance and optimising the content.

Competitor Analysis

The success of your SEO strategies widely depends on the competition you are facing in your industry.

Conducting proper competitor analysis is essential to determine the SEO position of your website for several keywords.

Often it leads to finding content gaps and uncovering hidden opportunities, leading to more traffic and engagement.

Get More Website Traffic With BFJ Digital

So, tracking and optimising SEO performance is key to growing your business organically, but relying on your in-house team to do all these tasks can be overwhelming.

With 15 years of industry experience, BFJ Digital has helped many businesses dominate search rankings, increase organic traffic, and generate more sales.

An experienced Brisbane SEO consultant can assist you with:

• Technical SEO – Fixing site speed, mobile-friendliness, and indexing issues.
• Competitive Research – Analysing your rivals to outperform them in rankings.
• Sales-Driven Content Optimisation – Turning traffic into paying customers.
• Local SEO – Optimising Google Business Profiles, citations, and local search rankings.
• Effective Link-Building – Earning high-quality backlinks to boost authority.

And lucky for you, we've got a whole team of them.

We offer the full spectrum of SEO services - from local searches, keyword research and optimisation, to technical SEO.

Get in touch with one of our Brisbane SEO specialists to discuss how we can work together to secure top search engine rankings for your website.