Truis Shopify & Digital Marketing

90%

Increased impression share

100%

Real revenue attribution

Truis

What We Delivered:

Increase in leads and revenue

Increased traffic quality

Vendor marketing opportunities

Shopify Development and Digital Marketing

System Design Shopify Build API Integrations Consultancy and Strategy

INDUSTRY

Information Technology

DURATION

8 weeks

PRESENCE

How Did We Do It?

Data Analysis

After learning the business objectives, our first step was to determine how Truis attributed success digitally. From there we analysed their marketing stack, vendor API requirements, and UX to roadmap the transformation.

Automating API Integration

Working with vendors, our development team, and Truis, we transformed their product and ERP to enable product management automatically at a retail level.

Website Design and Development

Next was to develop a Shopify website via high fidelity designs provided by our agency partner Driven. The process included workshops, CX / UX research and building a website that’s fast and converts.

E-commerce Marketing Plan

The last milestone in the transformation project was to develop an e-commerce digital marketing plan. This plan launched with a strong focus on brand development and vendor marketing via performance media channels. Just like with all our clients, we continue to push more success in these campaigns helping the business grow online via an advanced media strategy.

The Results

90%Increased impression share

100%Real revenue attribution

Truis has been a long term partner of BFJ Digital, looking to scale their operation and bring a new ecommerce experience to the IT world. BFJ was engaged to strategise, design & build a state-of-the-art ecommerce system to connect to their external vendors to automatically pull stock, price, and process orders with Vendors. This shopify build led to the ability for vendors such as Cisco, Dell & IBM as key marketing vendor partners to drive success for Truis.

information technology digital marketing

Ready to See the Bigger Picture?

Want to understand how your digital and real-world marketing impact each other? Not sure if your CRM is supporting your paid media efforts? Just need some clarity and a clear plan to better ROI? Book your free strategy session today for an in-depth audit and action plan to double your digital marketing ROI.

Meet with a strategy specialist to build a growth plan
Increase your media performance by up to 200%
Improve business efficiencies to increase ROI via automation and increase profit
We cut to the chase. What digital marketing is actually working?