Henzells Agency Digital Marketing
Henzells Agency is the longest-operating and largest full-service independent property agency on the Sunshine Coast, operating since 1935 and one of BFJ’s oldest clients. Henzells Agency isn’t just a real estate agency, they have always stood as a cornerstone within the community, and our task was to fortify and emphasise this fundamental truth.
Henzells and BFJ Digital have fostered a 14-year partnership, working together on Programmatic, Google, and Meta performance marketing campaigns. These collaborative efforts are geared towards amplifying awareness for the agency itself, as well as its clients' properties, projects, and sales agents.
“If you want to build a database, contact BFJ." - Henzells Commercial Manager
Our team executed a series of advertising campaigns across platforms such as Google Ads, Meta Ads, and programmatic channels. The multifaceted campaigns encompassed the promotion of select properties for Henzell's clientele, community engagement, recruitment drives, and targeted awareness initiatives for specific Henzell projects. Each of these strategies yield an outstanding ROI, characterised by consistency in their delivery.
- Sustained results in competitive market conditions
- 4.57 million ad impressions annually
- 1.34 million complete video views
- 7k+ property leads annually
- In-depth analysis reports per property
High End Property Campaigns
We executed targeted lead-generation campaigns for premium commercial and residential properties, which led to a surge of warm leads for Henzells property agents. Utilising gated content and top-tier creative materials, we attracted users to share their contact information in exchange for detailed property brochures.
Customised Marketing Deliverables
Katherine, General Manager, Henzells Agency
Ben and his team have been an integral part of the Henzells digital and media journey over the years. The team are approachable, knowledgeable and always keen to try new methods to increase our exposure. A++
Book a free strategy session today
Book a free session to elevate your online performance. Save time and costs with our comprehensive, streamlined approach.
- Meet with a strategy specialist to build a growth plan.
- Increase your media performance by up to 200%
- Improve business efficiencies to increase ROI via automation and increase profit
- We cut to the chase. What digital marketing is actually working?