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Henzells Agency Digital Marketing

Henzells Agency partnered with BFJ to implement performance marketing services for its properties.

We executed targeted lead-generation campaigns for premium commercial and residential properties, which led to a surge of warm leads for Henzells’ property agents. Utilising gated content and top-tier creative materials, we attracted users to share their contact information in exchange for detailed property brochures.

What We Delivered:

  • Performance marketing
  • Digital marketing data analysis
  • Programmatic advertising
Per premium lead
$7.09
Property leads annually
7k+
Ad impressions annually
4.57 million
Property Image
A Henzells Agency sign over a beachfront apartment building at sunrise
Henzells brand photography
Henzells brand photography
Henzells brand photography

How Did We Do It?

  1. Custom Property Campaigns

    Individualised campaigns were designed for every property, ensuring a perfect alignment between the target buyer and the property showcased. Since several properties were being marketed at the same time, careful coordination was essential to avoid any internal competition among Henzells’ ads that would result in higher ad costs, while still maximising the breadth of potential audiences reached.

  2. Ad Platform Expansion

    Through strategic expansion, we successfully increased our presence across various ad platforms, identifying the most suitable outlets to enhance consumer outreach and drive higher acquisition rates though non traditional means, such as OOH advertising.

  3. Programmatic and Performance Media Analysis

    Auditing media platform data revealed an opportunity to decrease acquisition costs, increase revenue and simplify the budget decisions, all via improved attribution.

  4. The Results

    • $7.09 Per premium lead
    • 7k+ Property leads annually
    • 4.57 million Ad impressions annually
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Ben and his team have been an integral part of the Henzells digital and media journey over the years. The team are approachable, knowledgeable and always keen to try new methods to increase our exposure. A++

Katherine, General Manager, Henzells Agency

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