Henzells Agency Digital Marketing

Individualised campaigns were designed for every property, ensuring a perfect alignment between the target buyer and the property showcased. Since several properties were being marketed at the same time, careful coordination was essential to avoid any internal competition among Henzells’ ads that would result in higher ad costs, while still maximising the breadth of potential audiences reached.

Through strategic expansion, we successfully increased our presence across various ad platforms, identifying the most suitable outlets to enhance consumer outreach and drive higher acquisition rates though non traditional means, such as OOH advertising.

Auditing media platform data revealed an opportunity to decrease acquisition costs, increase revenue and simplify the budget decisions, all via improved attribution.