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Gasoline Alley Harley-Davidson®'s Ecommerce Growth Skyrockets

Gasoline Alley Harley-Davidson® is one of the top Harley dealerships in Australia, being awarded the Harley-Davidson® AUS & NZ Dealer of the Year award multiple times. As their digital marketing partner, BFJ Digital has proudly guided the Gasoline Alley team through a new ecommerce website build, growing their ecommerce revenue from scratch to generate tens of thousands in monthly sales. 

Model Year 2019 GAP Photography.
Ecommerce Growth StrategyDigital MarketingPerformance MarketingEcommerce Website DevelopmentHubSpot Project

Ongoing Development and Diversification Lead to Millions

BFJ Digital has worked with Gasoline Alley Harley-Davidson® for many years now, proudly supporting their team and collaborating on major digital marketing projects each year to continually build on their success and expand their offering to new platforms and audiences. With the help of BFJ Digital’s digital marketing strategies, the Gasoline Alley online store was able to reach new customers Australia-wide across a range of platforms. Eventually outgrowing their existing site, a new ecommerce website was launched through Shopify, leading to continual year-on-year growth. BFJ Digital’s latest growth innovation was to integrate HubSpot, allowing for custom automations and improved customer experience and communication, alongside improving website and sales data and tracking.

GA Moto Australia

What BFJ Digital Delivered

Increased online sales115%Year-on-Year
  • New customers across Australia
  • Expansion to additional marketing platforms
  • New Shopify website
  • Improved online experience
  • Custom-built HubSpot integration

Shifting to Digital

For many brick-and-mortar businesses, a shift or incorporation of an online storefront can seem a daunting task. BFJ Digital made the process simple and rewarding for our client, with the growth of online sales also resulting in an increase in in-store foot traffic and sales as well.
115%

Digital Marketing Growth to Success

Through strategic expansion, BFJ Digital successfully increased the client’s presence across various ad platforms, identifying the most suitable outlets to enhance consumer outreach and drive higher sales volume and value.
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BFJ Digital provided Gasoline Alley Harley-Davidson® with a completely custom Shopify website design, which was developed into their new website. Incorporating a larger ecommerce platform and improved customer experience and order processing for the Gasoline Alley team. 
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BFJ Digital analysed, scoped, and audited a range of improvements Gasoline Alley Harley-Davidson® was looking to see in their business. To solve their needs, BFJ Digital designed a HubSpot system that improved customer communication, internal processes, and data analysis for marketing and ecommerce. 
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Are you a changemaker?

Book a free session to elevate your online performance with one of Brisbane’s top digital marketing agencies. Save time and costs with our comprehensive, streamlined approach.

  • Meet with a strategy specialist to build a growth plan
  • Increase your media performance by up to 200%
  • Improve business efficiencies to increase ROI via automation and increase profit
  • We cut to the chase. What digital marketing is actually working?