Gasoline Alley Harley-Davidson®'s Ecommerce Growth Skyrockets
Gasoline Alley Harley-Davidson® is one of the top Harley dealerships in Australia, being awarded the Harley-Davidson® AUS & NZ Dealer of the Year award multiple times. As their digital marketing partner, BFJ Digital has proudly guided the Gasoline Alley team through a new ecommerce website build, growing their ecommerce revenue from scratch to generate tens of thousands in monthly sales.
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Ongoing Development and Diversification Lead to Millions
BFJ Digital has worked with Gasoline Alley Harley-Davidson® for many years now, proudly supporting their team and collaborating on major digital marketing projects each year to continually build on their success and expand their offering to new platforms and audiences. With the help of BFJ Digital’s digital marketing strategies, the Gasoline Alley online store was able to reach new customers Australia-wide across a range of platforms. Eventually outgrowing their existing site, a new ecommerce website was launched through Shopify, leading to continual year-on-year growth. BFJ Digital’s latest growth innovation was to integrate HubSpot, allowing for custom automations and improved customer experience and communication, alongside improving website and sales data and tracking.
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What BFJ Digital Delivered
Increased online sales115%Year-on-Year- New customers across Australia
- Expansion to additional marketing platforms
- New Shopify website
- Improved online experience
- Custom-built HubSpot integration
Shifting to Digital
Digital Marketing Growth to Success
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