Fix Dental Digital Marketing

Ensuring the website is fast, optimised, and has the customer’s UX at its core ensured any media or SEO investment immediately paid dividends. The WordPress website is a custom project with Google Cloud hosting which ensures its performance is high. From blog posts to website page refreshes, BFJ Digital was able to optimise Fix Dental’s site and increase rankings for several high-volume keywords. This also increased the website’s visibility to a greater audience, helping Fix Dental generate more leads and appointments. Beyond the rework of the existing site content, new content was created in the form of clinic location profile pages, to provide a content-rich landing page for the new Google Business Listing that would complement the site.

At BFJ Digital, we utilise programmatic advertising to reach our target audience. Our dental local programmatic platform allows us to precisely target potential patients in Fix Dental’s practice areas. We can ensure that any Facebook, Instagram, or Google Search ads are shown to the right audience at the right time across multiple search and social media platforms. With this dental social media Brisbane technique, BFJ Digital has been able to efficiently track Fix Dental’s campaign performance in real time and make data-driven optimisations to continually increase traffic to their website.

Having our dental marketing company manage all online channels for Fix Dental has helped ensure an omni-channel approach outperformed competitors in what is a very saturated industry. Moving the budget between channels as platforms change means the business has a consistent benchmark of customer acquisition costs from online media. Our approach to dental social media in Brisbane is to adopt a brand’s voice and style and produce content that their followers and viewers will be interested in seeing, all with the goal of increasing organic traffic. For Fix Dental, BFJ Digital focused on showcasing the company’s skills and experience through before and after posts, as well as informative posts regarding Fix Dental’s services and community involvement.