Ecobin logo white

Ecobin's Shopify Website Development

Why moving to Shopify was the right move for Ecobin and how BFJ Digital developed a revenue making machine.

Ecobin had been using WooCommerce as their CMS solution for years and with a desire to extract more performance from their website, they engaged BFJ Digital to determine what the build would include.

A thorough data-led process enabled the business to make decisions without uncertainty, delivering a successful rebuild that increased all ecommerce relevant statistics.

The Challenge:

  • WooCommerce to Shopify shift
  • Custom Shopify build
  • Create engaging email automations
Conversion rate
+220%
Keyword rankings increase
+100
Ecobins website shown in a browser window
Ecobins website, full page on a phone
Ecobins brand photography
Ecobins brand photography
Ecobins brand photography

How Did We Do It?

  1. Website Design Workshop

    A design workshop was then conducted to create a comprehensive roadmap of what the project deliverables were. This included wireframes, website functions, content requirements, and customer journeys, to name a few. This process then enabled an accurate project Gantt chart for each phase of the Shopify website development, including launch.

  2. Wireframes & Designs

    A wireframe process outlined each template required, the functions included in the website, and what content was going to be developed. Once the wireframes were approved, BFJ designed each of the templates for approval to move into development.

  3. Development & Launch

    The most exciting part for a digital marketing agency was next – developing the custom website in Shopify. Being a custom website solution ensured the website was Ecobin’s, and technically superior to competing Shopify websites.

    The launch process was seamless and saw immediate results – more sales, less churn, higher conversion rates, and most importantly – more revenue.

  4. The Results

    • +220% Conversion rate
    • +100 Keyword rankings increase
Ecobin logo white

BFJ Digital's website delivery has meant as a business we've increased stats across the board without having to increase marketing budgets. If you look at the quality of the website, visually and technically; it's the best in the industry.

John, Director

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